250°

Xbox: Phil Spencer on the brand before and after his leadership

Stevivor talks to Phil Spencer about the state of Xbox under Don Mattrick and after he took the reins.

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christocolus3397d ago (Edited 3396d ago )

Interesting read... Nice article from Stevivor. also another article about Scorpio from NZgamer. Phil hints at the price point of the console.

http://nzgamer.com/features...

http://n4g.com/news/1964794...

"So you can see the price of the S today. When we designed both of these, which we kind of designed it in parallel. We thought about the price performance of what we wanted to hit with the Scorpio, relative to what we were going to be able to do with the S. So that we would have a good price continuum, so people wouldn’t look at these two things as so disconnected because of the price delta."

"So I think you will feel like it’s a premium product, a premium console. And not something, anything more than that. So I wouldn’t get people worried that this thing is going to be unlike any console price you’ve ever seen. We didn’t design it that way."

donthate3396d ago

Holy crap, nice answer from Phil Spencer too. I hope stevivor will give us the full quote and question type interview instead of chopping it up. I hate it when articles do that. Removes most of the context, and adds the writers opinion of what was really said.

3396d ago
LexHazard793397d ago

Good read. And I commend him for taking some blame for the rough start as he was also part of team with Mattrick just running ish to the ground. And Xbox sure has changed for the best him in charge

SouthClaw3396d ago

Yeah but it depends what type of manager Mattrick was is he the type who wants to hear problems and solutions or is he the type who wants to hear that his ideas are the best thing since colour tv? I'm sure we can all guess which it is.

_-EDMIX-_3396d ago

Agreed. I just grew tired of all those gamers trying to legit pin all the XONE's issues on 1 dude.

I just don't think MS was EVER going to give so much power to 1 dude, many people ok'ed that design.

XanderZane3396d ago

Don M was an idiot. I don't know why they hired that guy. I still wish they had kept Ed Fries. The XB1 would have had a lot more exclusives then whats currently on the system.

slate913397d ago

Turned the sinking ship around. Way to go

iTechHeads3397d ago

It's in the same exact spot.
-XB1 is stil in second place
-It still gets constant free game promotions and/or price cuts.(due to low sales)
-It still has that shitty Windows 10 interfaced forced on it

Nothing has changed at all. The XB1 itself is in the same exact position in this market since it was at launch. Maybe your opinion of it has changed?

Gazondaily3396d ago

"Nothing has changed at all. "

Ignorance

christocolus3396d ago (Edited 3396d ago )

Lmao..what a joke. First of all don't you need to own the console before giving us your opinion? All you do is downplay Xbox .Stevivor actually puts out great articles unlike your site which reeks of poor journalism, flamebait and mediocre crap it's no wonder you spend all your time trolling Xbox articles on N4G. Lol

EpicSandwich3396d ago (Edited 3396d ago )

You can't run a site if you're so biased

Xbox is in second place in console sales though they have more active online users.

It gets price cuts like every console or electronic in existence including the ps4. Please try prove me wrong.

The interface is much faster then the ps4, the snap ui makes messaging, joining parties and adding friends much faster. You probably need to own it to know.

And you're right nothing has changed as of yet but next year when the scorpio drops you will be singing a whole different tune.

3396d ago
donthate3396d ago

I kind of hope Xbox stays in second place! I don't really want 1st place Xbox. XD

DARK_WOLF3396d ago

The i in itechheads must stand for ignorant lol

OtakuDJK1NG-Rory3396d ago (Edited 3396d ago )

sales isn't everything. Sales is only popularity not just how good something.

OpieWinston3396d ago

Pretty sure before Phil Spencer X1 had the Windows 8 interface but nice try.
Low sales? Still outpacing the 360, do you think it would've been that way under Don Mattrick?

pandehz3396d ago

Lol what are you saying.

The windows 10 interface is absolutely incredible.

No other software company has anything as intuitive and efficient.

spicelicka3396d ago

Haha then why did it sell the most last month?

Removing kinect requirement is not a change?

Releasing 4k XB1 is not a change?

Backwards compatibility is not a change?

Investing in new IP's is not a change?

Give me price cuts and free games anyday, that only makes it more appealing.

Goldby3396d ago

@Epic,
i don't think you have seen or tried firmware 4.0

i can litterly hold my playstation button bringin g up our quickmenu, add players to the party, start playing music through spotify, adjust audio settings and a bunch more stuff without even leaving the game.

no snapping needed here. and 4.0 made the ps4 even faster than it already was, which was faster than xbox.

you can by all means run a site if your biased,
Outside Xbox says hello, just like Playstation Lifestyle.

being biased means you will be putting most of the attention on the brand of preference.

keep holding onto that dream of tomorrow though, just keep this in mind.

TOMORROW NEVER COMES

+ Show (8) more repliesLast reply 3396d ago
ABizzel13396d ago

@slate91

I don't think Xbox was a sinking ship at all, it just had a horrible pre-launch period that gave PS4 a global free pass as the console to buy. XBO still had a great launch, but sales dropped more so because of the price, performance in comparison to PS4, and PS4 overall hype than anything.

It had a rocky start, but it wasn't a sinking ship, if anything that was the Wii U & Vita.

@iTechHeads

I kind of get where you're coming from, but that's not 100% true. I don't think Phil really did much of anything that any logical gamer/person would have done, focus on games, remove mandatory Kinect, and make cheaper SKUs (there are countless blogs on here detailing the same strategy before XBO launch and right after).

I don't think TV talk was a bad idea either, the problem was 90% of their reveal was TV, Sports, and COD. Yes we all knew it would play games, and E3 would show games, but your first impression is everything and MS failed there.

What I do think changed of the perception of the console. At one point XBO was getting booed for simply being mentioned, and now it's finally accepted as a good console, or at worse decent among non-fans.

Yes it's in second place, but is that awful?
When are free game promotions bad for gamers?
The Windows 10 update is fine, although there are some things I don't like personally, but overall it's good.

miyamoto3396d ago (Edited 3396d ago )

Like what Phil said he was also part of what made made the Xbox sink. There is no before and after because he was always there.

@edit
DarkWolf and down voters in denial mode. tsk tsk.

DARK_WOLF3396d ago (Edited 3396d ago )

Phil was head of game studios and xb1 launched with great games. More than ps4 did thats for sure. At the reveal Sony was recorded saying u won the games but we won the gamers because xb1 games lineup at launch was better.

It was don mattrik that was responsible for the direction of the department at the time. Not phil

slate913396d ago

No denial. Just understand how corporations work.

noksucow733397d ago

I think Phil has done a great job, but they really had no way to go but up, since they almost destroyed the brand prior to the launch , with the always online, no used game, etc. nonsense. Kenny Powers could've took over end it would have been a improvement. I do like Phil and he seems down to earth, and seems to interact with the fans more.

Automatic793397d ago

The only way to move forward is by owning up to it and improving so you don't repeat mistake. We can all agree Xbox has improved under Phil. Well done Phil.

Show all comments (36)
50°

Kotick claims lawsuit objecting to MS-Activision deal was "tied to Embracer's desire to boost sales"

Former CEO describes lawsuit filed by Swedish pension fund as a "collateral attack" on Activision Blizzard.

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gamesindustry.biz
OpenGL1d 6h ago

Yeah, the Microsoft deal has DEFINITELY worked out for everyone.

galgor1d 3h ago

Can this mother fucker just get lost already

PRIMORDUS1d 2h ago

He belongs in here ⚰️, hopefully sooner than later.

MrDead10h ago(Edited 10h ago)

Kotick Made $155 million from MS in the buyout, the little b*tch needs to stop whining. Thanks to this Microslop deal and massive industry consolidation thousands upon thousands of devs and other workers lost their livelihoods. This greedy piggie pervert needs shut up and f-off.

50°

Larry Hyrb (Major Nelson) announces he has been laid off by Unity

Larry writes: "As many of you have been with me during my career in gaming, I'd like to share personal news. Like many in the gaming space recently, I've been laid off from @Unity"

darthv722d ago

...me thinks a switch was involved.

1Victor2d ago

That’s some major layoffs best of luck to him and the rest that got laid off. It always hurt specially more before or during holidays.

The_Blue1d 20h ago

Cool, sucks to see him go!

elJoker51d 11h ago

Met Larry a couple times. Sucks to hear he got laid off. Real standup guy who just loves gaming and the industry.

SegaSaturn6691d 6h ago

Dude finally got laid at 58 years old. Bit of a weird flex but im still happy for the guy!🥂

30°

New owner of GOG discusses taking on Steam, the devil of DRM, and following in Nightdive's footsteps

"We see DRM as something which can make the life of a legal customer more difficult," says Michał Kiciński, "so there is no reason to keep it alive."

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gamesindustry.biz