Why the PS4 Pro name is brilliant, and the pitfalls/dangers a company faces when launching a new product that requires a name that quickly conveys what it is.
Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.
The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.
Riiiiight because people will just flock back to them for one or two games per year.
15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.
These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse
The charity event will be streamed live from Gamescom in August.
I'm just excited that it will be coming next month.
good read btw.
For mass market, simple, easy to remember and to the point names are best. Microsoft used to understand this when they named their Word Processor "Microsoft Word" and their financial package "Microsoft Money". But naming their third console "One" was bound to cause confusion. Same with Nintendo and the Wii U famously confused people who thought it was a peripheral.
"Pro" isn't a very interesting or sexy name, but it conveys the basic idea and should be effective.
I would loved NEO instead but then again I'm a huge fan of the Matrix soooo I'm a bit biased for the Neo name :P
Great name easy to market. It is obvious what it is a better PS4. Following apples lead.
Eh, decent.