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Sony admits more can be done to highlight PS3 value message

PS3Fanboy writes: If you read this blog, chances are you're already familiar with Sony's "10 year mantra." PS3 is an incredible piece of tech with a lot of value built into the system. However, does your average Walmart shopper know about the things PS3 can offer? Probably not. With the $200 price difference between the cheapest Xbox 360 and PS3, Sony understands that it must do a better job at marketing its message. Julie Han, Sony corporate communications, told Gamasutra that "there's a lot we can do on the marketing front," especially about features, like PS3's video store, and its connectivity with PSP. Are these things that are spoken about beyond hardcore gaming circles? Unlikely.

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gamasutra.com
Jamie Foxx6471d ago (Edited 6471d ago )

because i new sony were slack in advertising when i read that some people who have a ps3 didnt even know it could play bluray movies. i had to laugh

whoelse6471d ago

Yes they definetly need to market the value, potential and PSP connectivity more. There are millions of PS2 owners out there who may be more persuaded to by a PS3 if they know their portable gaming console and home console can work together.

Palodios6471d ago

I feel like the real problem is that Sony has confused the hell out of consumers with all the various models, and the absolutely worst part is not a single one is better than the 60 gb that they started with. People want backwards compatibility, and whenever they release a new BC model, it sells like crazy, and Sony doesn't seem to notice. How much money does SOFTWARE emulation cost anyway? Its not like they're paying for the EE chip anymore, I don't get why they can't just include it with all models.

They need to make models more cost effective, and stop making harddrives bigger on the cheapest model, or forcing consumers to pay for stuff they don't want. The casual consumer doesn't give a damn about a bigger harddrive, or three blu-ray titles that they may or not watch so why force them to get a huge one when they can just replace it if they really want it?

A $300-350 40 gb ps3 with software ps2 emulation would shift a lot of consoles. Sure, Sony is already taking a big loss on the Vaio laptops, but during a holiday season a pricecut is justified by the tons of games they'll sell.

TheExodus6471d ago

@Palodios: Sony has noticed because they stated in the article that the 80GB SKU outsold the 40GB SKU last Christmas by 22 percent. My guess is that Sony knows that BC is extremely important, especially to the 100 million PS2 owners who haven't begun their migration yet.

Cajun Chicken6471d ago (Edited 6471d ago )

I'd be honest, Sony need to get out a model like the EU 60gb with limited PS2 emulation again.
I'd say, its personally better than the so called 'emulation' that MS spoon feeds with only chosen XBOX software emulation. Many more of my PS2 collection work on the PS3 than my XBOX games on the 360 only the R&C PS2 series don't work on my PS3 as of yet...and I've noticed Sony is still secretly updating performance of BC in firmware updates as I do quick tests as soon as I update my firmware...for example, about 2 firmwares ago, Jak2, 3 and X started working perfectly all of a sudden.

The fact MS have dropped out the 'BC race' is something Sony could steal again. I know many people that want MY PS3...or at least the BC features and the virtual memory cards for PSone AND PS2.
I'm afraid, they probably don't want a PS3 unless a sequel of a franchise is released aka (GoW3) or BC is put back in, playing PSone games isn't good enough and Sony don't release enough on the PSN anyway, besides...who still owns a big collection of PSone games in pristing condition these days?
There must be a way Sony can get BC back into peoples PS3s, some kind of USB device, full software emulation a boot up disc or something.
I do feel sorry for people in the EU who missed out on the chance of the 60gb model.

mikeslemonade6471d ago

Free online is something they need to say and also say the right way. Don't just say the PSN network is free of charge. Not everyone knows what a PSN network is. Say that playing games online is free where as the competitor they make you pay online to play games.

kwicksandz6470d ago

Include HD cables in the box
include BT headset in EVERY bundle. no talking in R:FOM and warhawk is lame!
Longer controller charge cable

get on it sony.

+ Show (3) more repliesLast reply 6470d ago
kittoo6471d ago

More and better marketing needs to be done for PSP and PS3. Both are incredible pieces of tech but many people dont know about things they offer.

Immortal Kaim6471d ago

I definitely think that this is a problem with the lacklustre Sony advertising I have witnessed so far. The PS3 is certainly the pinnacle of technology in console gaming as well as a host of other options, that's pretty much a given, but if people (as in the average consumer) are unaware of its capabilities, its like a dog without teeth.

Come on Sony, start spreading the msg.

clintos596471d ago

If they would have advertised the hell out of MGS4, I think we would have seen a new record breaking sales. MGS4 still did very well in sales but im sure if they advertised it like MS did with halo 3, we all know MGS4 would have sold way more then it did now. Anyways despite MGS4 sales, MGS4 FTW. :)

neela6471d ago

Not Sony`s job to advertise MGS4, its the publisher aka Konami.

Sitdown6471d ago

I disagree with that....especially since the push was to make MGS 4 a system seller. Do you think it was Sony's idea, or Konami's idea to create the bundle?

neela6471d ago

So you want Sony to throw a free add campaign for every game published on their systems ? Hell, why dont every company start add campaigns for others products. If Konami and Sony make a deal, then its fine. But it dosen`t make sense to have a campaign for a product thats not yours, and the only benefit you get is a few more HW sales. Then its better to use that money on a PS3 add, and not a MGS4 add.

Ozzyb6471d ago

that MGS4 bundle should have been everywhere. On billboards, on milk cartons, on TV (not just MGS4).. seriously, everywhere! I think they are starting to catch on though, especially with LBP, and yes I think Sony has a big part in it, not just Media Molecule.

neela6471d ago

Damn, who do you think is the publisher for LBP ?!? Sony (SCEE). Dont get confused with publisher and developer. Two different thing.
Developer : Makes the game
Publisher : Prints it, ship it and is responsable for add campaigns.
So why people are blaming Sony for bad MGS campaign is beyond me.
(MGS4 is published by Konami Digital Entertainment)

ruiner44826471d ago

If Sony wants these games to hit the mainstream in a big way then yes they should be responsible for part of the marketing. If Sony would have had ads all over the place ala Halo 3 they would have had sold many more consoles.

Ozzyb6471d ago

Well there ya go.. learn something new every day. Didn't know Sony was publishing it.

+ Show (4) more repliesLast reply 6471d ago
DarK-SilV6471d ago

about time, even us hardcore gamers knows this, instead of showing us some peoples dancing wearing stupid clothes ,show us what the system can do, Sony should work hard in advertising their games this holidays specially LBP

alakazzam6471d ago

exactly, here in the uk they had a strange advert showing people with funny plastic wig things, when i saw that i just thought what the hell just happened. it wasn't until i looked about on the internet that i really found the benefits of the ps3 over a 360, most people wouldn't even bother doing any research though which is also another reason why wii is so popular, all the wii adverts just show off how much of a fun and family console it is. anyway enough talk im going to play warhawk

Cajun Chicken6471d ago

WAS HORRIBLE! I CRINGED! I MEAN, WHAT THE HELL WERE THEY THINKING WITH THAT CIRCUS ADVERT?!? THANK GOD THEY ROLLED OUT A BRILLIANT UNCHARTED ADVERT SHORTLY AFTERWARDS.

Sir_Ken_Kutaragi6471d ago

Just show Gameplay of the Games on T.V Adverts + Say it plays Blu-ray Films to and that's all they need to do;)

MY GOD! Just show LBP + Uncharted + MotorStorm 2 + Resistance 2 + Ratchet&Clank + MGS4 + KillZone 2(for next year) Gameplay on T.V and watch the PS3's FLY into Homes!!! ;-P
Wish they let me do it!!! ;-D

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot27d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle27d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7727d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer36d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde34d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy34d ago

And then MK1 killed it again.

DivineHand12534d ago (Edited 34d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

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eurogamer.net
Relientk7735d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga35d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit35d ago (Edited 35d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199235d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga35d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac35d ago (Edited 35d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman34d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 34d ago
blacktiger35d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box35d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion34d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7235d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7535d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit35d ago

Floppy 😆
No pun intended

badz14935d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7735d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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