
FENIX Bazaar writes: Microsoft’s console strategy out of E3 2016 has prompted fierce debate about the company’s future in gaming, and how it plans to transition into the “next generation” after a disappointing commercial performance by Xbox One.
It’s strategy for that console, which is currently stretched out between a redesigned “slim” console, a beefed up “don’t call it next-gen” upgrade called Scorpio, and Xbox-PC cross-platform functionality, suggests the company is vying for different markets at different times.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.
It's all the same market no matter how you slice it. That market is video games and computer entertainment.
I am thinking that the end goal is to push Windows 10 as a gaming platform. Which is in my opinion the correct move and I am hoping Scorpio is marketed more or less in a similar fashion as Surface. Microsoft vision of Hardware for Windows 10 as a gaming platform.
I'm pretty curious to see how the Xbox does for the rest of this generation. Will it see a huge growth thanks to it being dirt cheap now? Will the S model sell better than the original? Will the Scorpio be a horrible failure? We are definitely in one of the strangest console generations ever.
It's not hard to understand
Xbox is a brand under Microsoft , it was a gaming brand
That gaming brand has expanded - devices in that brand are - 360 ( which is getting phased out ) , Xbox one/s , new console next year and Windows 10 store.
It used to be Xbox 360 as the only platform under the Xbox brand , all they are doing is expanding the brand , it's not hard to understand. And more people while play their branded games and other games on devices that suits them.
All this talk about leaving the Xbox behind etc etc is totally bs. You don't make money by staying still in a changing market , no matter your job
So it's going to be tough for Apple? Sony? AMD? Nvidia?
Saying that people don't get it is REALLY insulting people's intelligence. Consumers have become accustomed to upgrades in technology. People are going to know the difference and are going to go for what they want. Period.