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Analysing E3 2016: Microsoft – If you can’t win, change the rules

Microsoft has been attempting to shift the focus of this generation’s console war for 12 months now, from refusing the release hardware sales figures to the launch of the Universal Windows Platform, Windows 10 Xbox App and Store, and launching previously Xbox exclusive games such as Quantum Break and Forza Motorsport 6 on PC. At E3 2016 The Xbox One and all associated with it simply became Xbox, a platform that encompasses console, PC and mobile.

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stevivor.com
Sweendog0073627d ago

It's not about lossing a console war , it's about changing with modern times. For far to long have people being forced into playing a certain way just for one game they like , Kinect being forced on use , using consoles when people want to play those brand games on a laptop or PC of the choice , 8 years ago the PlayStation 3 and Xbox 360 lacked in inovation and people where bored of playing the same games that looked the same , felt the same and lack of inovation

Now both Sony and Microsoft are doing that , giving people choice. Who cares who wins a console war , after all only people who really win is players who have a choice? Think about it.

Sales don't matter to the gammer , games matter and more ways to play and how you play from VR , to HD , 4K , 3D.

The company's want to sell their product they both need to re brand to a bigger makert and that's what both Sony and ms are doing. And no one can say it's having no effect , as all we are talking about is project Scorpio and Neo ? It's not going to impact sales until it's out , what its doing is grabbing the attention of the public.

Lightning Mr Bubbles3627d ago (Edited 3627d ago )

I Deleted this comment cause I simply don't know enough about this subject.

Read the article, I think the author pretty much nails it. He knows what he's talking about.

Shubhendu_Singh3627d ago

I am not defending him, but do you really think Scorpio Project is a starting of a new gen ?
Phil did said there will be no exclusive games on Scorpio in many interviews.

Sweendog0073627d ago

What does that make neo then ?

It's not a new console , it's a high end version under one brand , both Sony and ms are making new consoles aimed at a higher market .. 1 to give more choice to costumes , 2 to give a bigger boost in a market that now has choice over a range of devices from mobile to tablet , to consol , to set up boxes and tv

In view the only winner is the gammer as I get choice on how I want to play , from all brands.

kneon3627d ago

The Scorpio isn't a new generation, generations are gone. What we have is the Xbox and Playstation platforms, and there will be a number of devices that work on those platforms. Expect upgraded consoles every 2-4 years from now on, but they aren't new generations.

Cindy-rella3627d ago (Edited 3627d ago )

Microsoft philosophy is "if you cant win and youre losing then move the goal post".

I love the spinning i hear from Microsoft about how the sales of the ps4 and xbox doesnt matter. Even when Microsoft was winning the sales war only in the US they had a lot to say about it last gen.

They played the fanat-X like fools that used to talk about secret gpu power, also believing that cloud computing will make xbox one a lot more powerful and thay dx12 will increase the power of the xbox one. They announced two different xboxes in the same conference. Why would a lot of people go out to buy the xbox one s now when a more powerful and better vwrsion comes out in 18 months.

ArmrdChaos3627d ago

I love armchair engineers....so many of them. This plan was put into motion well before the Xbox One even was announced. It has nothing to do with Sony whatsoever and more to do with Microsoft's vision of a unified ecosystem. Of course that screws with those individuals trying to keep score during this imaginary war so they lash out in protest. Maybe one day you people will wake up and catch up with the rest of the real world.

nix3627d ago

I feel two things happened after the release of Xbox 1 and PS4 - new blu ray discs format and 4K. We are in year 2+. Technology did move ahead so both teams are now moving up.

When PS1 came out, it came out with discs. PS2 came out with dvd. PS3 with blu ray. PS4 had nothing new. If both companies had waited for industry to move ahead it would have come around this time with powerful specs.

I feel that's why the need for PS4K and Xbox 1 S.

But what MS is trying to do is increase their user numbers by adopting W10 because that's their only likely place they can win people. Look at sales of Rise of Tomb Raider, Quantum Break. These were suppose to "convert" Sony gamers but none of that happened. So now they've sacrificed AAA Xbox exclusives to attract PS and Steam gamers.

Let's see how this works out for them specially with Scorpio coming out next year end. Sony would have crossed 65+ millions by then. It's new Xbox console whether they say it loud or not. Anyone disagreeing is fooling himself/herself.

+ Show (4) more repliesLast reply 3627d ago
Godmars2903627d ago

With their attempt at streaming, while Sony is trying to make the PS games more available they're still going to need the physical box while what MS is did is the opposite. The Xbox itself can be phased out while the brand goes on as part of Windows and whatever MS has planned for their flagship product.

ShottyatLaw3627d ago

Sony may need the box (servers) for streaming to function, but you don't need the box for PSNow. For example, an app on a smart TV is all you need.

I hope we reach the point where that service is available on all devices like Netflix, and "current gen" titles can be streamed, too. Let me choose what device I want to play on.

Dabigkahuna763627d ago

Sony and Nintendo is doing something similar just a lot of salty folks out there coming at Microsoft hard

Xavy3627d ago

No thats because MS deserves it after what they tried to pull with Xbone in 2013, and now they try to change the rules to justify their failures loool.

Dabigkahuna763627d ago

Sony was gonna do the same thing but back out after they seen the flack Microsoft was getting after they announced the X1

Godmars2903627d ago

This is MS doing what they did with Internet Explorer and Zune: integrating it into Windows so that they can claim that it never failed or that it remains popular. The hardware will remain available, but they've all but given up on the idea of appealing to the general consumer or the common household.

3627d ago Replies(1)
Sweendog0073627d ago

Completely wrong

Xbox - brand - Xbox live , system that connects all devices

Devices - Xbox one , Xbox one s , Xbox Scorpio ( which is not the name of the console ) and Windows 10 ( I use Windows 10 and not PC as PC is a machine that has lots of different operating sytems )

PlayStation- brand , psn network , connecting all devices together

Devices - PlayStation 3 , 4 , VR and Neo

Nintendo - brand , devices ... Now mobile , tablets ( games ), wii u , and nx

Connection for Nintendo - a new version of Nintendo network that will be made with nx to connect all devices under one roof

Each device and brand is aiming at Diffrent users , from high end users to causal gammers to people who want 4K content, 4K games , to people who want 3D , VR

Appealing to the general customer now is not about being forced into one device that has one way to play and gimmicks , it's about choice

If you take one Samsung phone , that done the same thing and they updated that same phone every year with one new colour - would you upgrade .., no you wouldn't and why not ? Because there's no difference and everyone wants the product for different reasons

Same applies to games , people want VR while others don't ... Why force VR into gaming when people don't want it ? , rember Kinect ? How they forced us to use it, and made games for it but no one played or people did and wanted more

When you look at today's society people have choice in how they do things, rember all TVs were the same about 10 years ago , HD ready ... What happened no one upgraded because it done same thing , now you got choice from 3D to 4K to smart .. People now buy them

Same as movies you got a choice 3D or 2d not everyone wants things forced on them.

It's obvious what both ms and Sony are doing , bring out consoles under the one brand that gives people choice.

Think about it ? We are not living in 2004 anymore where everything was the same more or less , we have moved forward and now have choice in everything , from TVs to DVDs , to how we watch tv , on demand , pause live tv record tv , streaming music , or download music , laptops , tablets , phones ... All have Diffrent things aimed at Diffrent people

What did PlayStation 3 and Xbox 360 , games that's it .., and online .. But no way to change things and choice how to play online or how to use the control or System , it basically turned on watched DVDs played games ( Xbox 360 didn't even have blu Ray ) you was forced to watch DVDs

It's not hard to understand ... Ms giving people choice , Sony giving people while keeping people happy and reaching a wider pool of audience

Shubhendu_Singh3627d ago

They waited till they couldn't win to change the rules.
While PC Gaming was always there to dip in.

If this is the rule them all strategy, they could have done it years ago but ignorantly refused to.

kneon3627d ago

They didn't go this route earlier because they were addicted to the XBox live revenue stream and had no way to convince PC gamers that they should pay to play online.

Sweendog0073627d ago

Society changed the rules not ms

How hard is this to understand , we are living in 2106, not the 2000.

Everything was more or less the same in society , mobile phones were Diffrent shapes and sizes , but done the same job , with one company adding one or 2 things such as music. only the rich people could get a smart phone that done the same as other smart phones. Rember the o2 palm phone ?

TVs back 10 years were the same , they updated to 3D but not everyone wanted 3D so tv sales slipped. Not everyone wanted a big chunky tv screen

Society has changed , you now get more choice on how you do things , phones have all Diffrent types now , brands now have more than 1 selection with Diffrent things from 3D , to smart , to 4K , to Internet , app stores , health kits , better camera.

And what happened ? Sales went through the roof because people had choice

Music has changed , you can download , stream music , rip it from YouTube , people have choice

TVs - all look Diffrent , have Diffrent things from smart , to 3D to 4K ... People get a choice

It's not hard to understand. Ms and playsattion are giving a choice to people while sticking to the same brand , making high end consoles and VR support is there if you want it. If you don't want it fine you can still get the games you love withiut being forced to buying VR or a high end machine.

Think about ? Xbox 360 and PS3 lasted so long in society because there was no choice , you played games watched DVDs , blu Ray was supported back then but ms never seen it as a threat to DVDs and tried to push the HD format ... Which failed , Kinect was forced on us , people liked it others didn't

Sony lost constumers as well as ms because all games felt the same and started to get dull , PC gaming started to allow you to develop your system the way you want.

Tablets came along , and people started to use that , the App Store opened up to developers and gave people more choice in how to use devices ... That appealed to the masses of people

While PlayStation 3 and Xbox 360 remained stale ... Think about ? Society changed the rules no ms or Sony

TheColbertinator3627d ago

Microsoft could have opted to start more first party studio studios,more features on Xbox Live or purchased a dozen more third party IPs as exclusives from to developers.

But that didn't happen. More hardware clogging the market like in the Sega Genesis days and yearly updates of unnecessary models like the iPhone.

"But but but you have a choice between iPhone 5 and iPhone 6"

"But but but you have a choice between Xbox One, Xbone One S and and Xbox Scorpio"

There is no choice here. VR,DLC,micro transactions,season passes,yearly console updates,3D,motion,4K are all ideas that are destroying the industry not pushing it forward. I don't entirely blame Sony and MS for this however. Apple demonstrated that people are foolish from the start.

Sweendog0073627d ago

Clearly you have no idea what society is now. And that is choice Stop living in the past accept changes to society.

TVs and movies where all the same in the early 2000 , phones where the same Diffrent shapes and sizes but done the same thing. Compact CD players , can you imagine someone walking around with that in today's society you would laugh ? And why ? Because it's out dated and not what people want.

People use all the choices of phones for Diffrent reasons , from photos , to music, to health , to texting and social media, to say navs.

TVs , more choice for people who like the stuff like 4K , 3D smart etc

Movies - 3D in theatres or 2d , hell movie theatres are even offering sporting events. And people love the choice you get

PlayStation 3 and Xbox 360 lacked that choice , it was outdated graphics , performance and in the last 3 years people got sick of it and stats and figures tell you that as more people stopped playing games for longer periods of time and were picking up tablets or phones that opened up the app stores to developers

Xbox one and PlayStation 4 came along , Xbox tried to force Kinect down our throats , and tv integration... What happened ? People moved to PlayStation because they didn't have to be forced into that. Xbox then made it right and opened up Xbox live as a platform to developers ... And Sony followed suit ... What happened ? More indie games started to get made and people bought into it as a choice

If you want to live in the past where everything is the same and don't want to upgrade that's fine. But to blame one company like apple is wrong , look around you ... How many Sony TVs are out there that offer Diffrent experiences to Diffrent constumers ... How many smart bands are they ? That offer Diffrent health things ? How many laptops are out there that offer Diffrent users Diffrent ways to use the machine

It's not hard to understand and it's not about what machine is more powerful it's about the user experience and how they want to use a product

3627d ago
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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai25d ago (Edited 25d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio25d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing25d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9225d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit25d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing25d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9225d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

80°

Playstation Plus Monthly Games for May: EA Sports FC 26, Wuchang: Fallen Feathers, Nine Sols

All available May 5.

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blog.playstation.com
FPSRUSSIA25d ago

What's Point in commenting your basicly closing down the site.

LiViNgLeGaCY25d ago

I'm surprised it's still the old site. I thought he said starting today?

Eonjay25d ago

Its like the final episode of the Sapranos. You gonna go to make a comment and when you click add th-

Profchaos25d ago

Timezone thing maybe.... RIP

darthv7225d ago

Insert the Ferris Bueller end scene... "You're still here? It's over.."

LiViNgLeGaCY25d ago

I think the only game here for me is Nine Sols. Was always interested in that game.

TheColbertinator25d ago

Glad I don't buy FIFA games anymore

Rebel_Scum25d ago

Hey now! Thats a great month.

Nacho_Z25d ago

Good month for me, I wanted that particular footy game and thought it might be due. Anyway who cares, shame about the site I'll miss the comment sections. All the best everyone.

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