
Sony has just postponed the launch of its Blu-ray players again, which prompts the question: Is Sony really going to get the PlayStation 3 out this year, even in Japan, and if so, what sort of specificaiton will it have? There seem to be few or no real facts around, but there are plenty of negative rumours..........Sony has made two big mistakes. The first is the design of the PS3, which seems to be too ambitious for the company to handle....Sony's second big mistake is strategic, and concerns its use of the Blu-ray disc format. Well at least according to Guardian.co.uk's Jack Schofield, this is where Sony went wrong.

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Mistake one) Having SSJ04 as their PR guy
two) Attempting to create a ps3
Joking
We've seen relative large companies going down before. It wouldn't surprise me if Sony is next
If sony don,t launch this year Xbox 360 lead will be even larger and everyone is going to get a 360 by the end of the year unless they are a true sony fanboys.
The best example is this one:
"The PlayStation 2 certainly benefitted from providing buyers with a cheap DVD player as well as a games console. However, the DVD format was agreed in 1995 and the first players went on sale in Japan in 1996. The PlayStation 2 wasn't launched in Japan until March 2000, roughly four years later. By the time most US buyers were shopping for a new games console, DVD was already an attractive and established format.
If Sony intended to repeat this successful strategy, it should have included Blu-ray in the PS4 in 2010-11.
However, with the PS3, Sony is attempting to do the reverse, and pull off a strategy that has never worked. Instead of capitalising on a successful video format, it's trying to use the PS3 to establish what is starting to look like an unsuccessful one."
And i thinks he's got a very good point indeed.
I must agree that their strategy does seem very unlikely to succeed.