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430°

Why Did Battleborn Fail So Hard?

Battleborn has seemingly crashed and burned. Gearbox’s next big thing has barely left a impact. It’s a curious thing to see a triple A release go from development to release and be left utterly in the shadows. Whose fault is it? Why did Battleborn fail to appeal to the masses? There’s a whole host of reasons that contribute the final result.

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pixelgate.co.uk
Garethvk3638d ago (Edited 3638d ago )

I always find plenty of people online to play with and I really enjoy it. Also sales have been in line with the first Bordlerlands and it was the best seller in the U.K. the week of launch so it is doing ok.

DualWielding3638d ago

I think it may have something to do with the title... I can't believe some professionals were actually paid to come with the name battleborn

EddieNX 3637d ago

They just cellotaped the names of Battlefield and Bloodbourne together and thought, that'l do!

There nxt game will be called something like Call of Overwatch...

uth113637d ago

I think they put certain words in a hat like 'shadow', 'souls', 'titan', 'dream', 'dawn', 'bo(u)rn(e)', etc and pick two or three.

Horizon Zero Dawn sounds like it was named using this method

Lighter93637d ago

Makes me think, "Dragonborn."

jznrpg3637d ago

Did you play Everquest? I realize the name Dual Wielding may be used occasiinally but I dont see it much

DualWielding3637d ago

no is not a reference to any specific game, I just like people dualwielding stuff in general

RoseSapphire3638d ago

Failed? That doesn't seem accurate.

PixelGateUk3638d ago (Edited 3638d ago )

look at the sales and player numbers, by the goals set by Gearbox, it is indeed failing. I still like the game mind.

Stereotypical_gamer3637d ago

Good article, I was wondering if you thought that there may have been other factors involved? I am huge fan of borderlands but I hate mmo/mobas, I don't have the time to invest and the bigger factor is I don't like the pricing structures of either genre. So my question is do you think that there are other people who like me are huge gearbox fans but not fans of the mmo/moba?

PixelGateUk3637d ago

@Stereotypical_gamer

I honestly just think it was nothing more than bad timing and bad marketing. Battleborn never really had a identity. You look at the marketing for most games and it gives you a idea what it is. Uncharted 4, big story driven action. Doom, loud, brash and direct shooting.

Battleborn was just 'from the people who made borderlands' then they slapped on all the humour. Most people weren't sure what exactly the game is/was, and asking £45-50 for the unknown is quite a lot.

ShinRon3638d ago

Blizzard rekt them, game shoulda dropped in feb or something

joab7773638d ago

Exactly. And they knew it was a risK making this game. Launching during an Overwatch beta gave ot little chance.

Volkama3638d ago (Edited 3638d ago )

If they had launched earlier or later it's pretty likely that the Overwatch Beta would still have coincided with any date they chose. I'm a fan of Blizzard, but they do have a fairly vindictive habbit of using their stature to suffocate any fledgling rivals to their games.

rdgneoz33637d ago

@volkama. Doesn't hurt that the set up of overwatch lets you play any character in the game and not lock some behind annoying crap (hit level such and such, kill so many of these kind) like most free to play games do, but at $60.

Instead of risking making the game, they should have given their fans the proper borderlands sequel. The co o.o in Battleborn felt tacted on.

iDadio3638d ago

Yeah the wrong timing, I know Battleborn and Overwatch arnt like for like but if you consider them both team based games it was always going to hurt one of them massively. Don't think many could of predicted the success of Overwatch's beta even with it being blizzard, that swayed a ton of people in its favour.

TXIDarkAvenger3637d ago

I mean its not even a good game and the marketing for it was terrible.

Rumb13stiltzkin3637d ago

2K announced Battleborn's May 3 release date on November 15, 2015:
http://www.pcgamer.com/batt...

Blizzard announced Overwatch's May 24 release date (and May 3 open beta) on March 7, 2016:
http://www.gamespot.com/art...

+ Show (1) more replyLast reply 3637d ago
antikbaka3638d ago

Failed - not yet. But th problem is just - release of competetive game for a greater company with larger fanbase. And Fans are always toxic and hateful.

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80°

Battleborn Was Finally Put Out of Misery This Past Weekend; It Deserved Way Better

Ed writes: This past weekend, Battleborn was finally shut down by Gearbox and 2K. Let's look back at a game that deserved a lot better.

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twinfinite.net
Christopher1929d ago

It at least deserved them moving it to a solo-able option post server shut-down, IMHO.

EdMcGlone1928d ago (Edited 1928d ago )

Agreed, that would have been the fair and decent thing to do.

100°

Battleborn is Dead - The Need for Game Preservation in the Next Generation

William writes: "Battleborn was not the game I wanted it to be, it probably wasn't the game a number of you reading wanted it to be. But what it undeniably was was a game that a team of hundreds of people poured their hearts and souls into."

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thexboxhub.com
RaidenBlack1929d ago

Game preservation is important.
Single-player campaign should always be offline. So that some part(s) of a certain game still lives through and can be enjoyed later.

moriarty18891929d ago

Always Online games will always end up like this at some point. Offline SP campaign should ALWAYS be included.

BlackDoomAx1929d ago

Thinking that games ( and in particular this one ) will forever be lost, it makes me sad.

90°

So Long Battleborn, And Thanks For All The Fish: A Retrospective

Battleborn will shut down on the 31st of January 2021, so let's revisit its ill-fated history and discuss its surreal departure.

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thegamecrater.com
BlackDoomAx1937d ago

One of the funnier game i played with my friends. I like that one of the reason it failed is that it had many reviews like the one you did; criticizing the gameplay because it's 'too complex': because it had a skill tree and because there was different classes... My personal analysis of its failure is beacause of the Blizzard PR team: they saw a threat in it , and decided to kill it by paying professional reviews and counting on their fanboys to bash it and create a fake 'comparaison war' with it. The saddest thing is that this game will disappear forever. It casts, as others in the same situtation, a dark shadow on the future of video gaming. Hopefully there are and still will be 'pirates' to save and archive these for the future generations, that i hope will someday realize that consumerism is not the only solution.

1936d ago