"I also don't see how skipping the holidays for a 2016 launch and E3 in general is going to work towards their advantage."

Not launching during the holiday is fantastic. PS2, DS, GBA, most of the top selling systems do not launch during the holidays to control supply and demand. Pachter agrees. The Holiday AFTER launch is more fruitfull.

E3 is not relevant. This year has less devs attending then ever before. It might not be an event in a few years.

the NX will be nintendo's final console

"Because prematurely announcing the existence of the NX is doing them more harm than good"

Agreed. I just can't understand why they even wasted so much time and money saying such a thing. They basically just sent Wii U to its grave. The move they made saying that even LAST YEAR about NX, pretty much is costing them money in lost sales.

Someone isn't buying a Wii U because of this....that is something to worry about.

Then on top of that to skip E3?

Seriously, Nintendo needs to just write a book titles "How to screw up you're business 101". Some of what they are messing up is very basic and staple business plans, like high school business class folks.

Marketing something before it arrives has several benefits.

A- Company can get start up money from investors (doesn't apply to Nintendo).
B- Generates excitement about an upcoming event where the platform will be debuted (Nintendo is skipping E3)
C- Gets mysterious buzz or um "hype" from being talked about in terms of what it "could be" (doesn't work with existing concepts, ie they have a damn console, thus talking about something NEW will take sales away from an existing product for NO REASON)
D- If the product is also sorta a service, it can let users customize their items or even envision what they can do with said product (Nintendo doesn't really apply to this either)

So lots of reason to announce something early, but I"m sorry none of that even applies to Nintendo.

Now that Nintendo has their attention........what do they do now? Where can I buy NX? Oh no pre-order? Where is the info on it? Soooo why on earth did they announce something they don't even actually have? What is stopping someone from reading what Nintendo officially states and confusing a rumor about their next platform?

This is why companies don't actually talk about rumors or announce crap like that. So give you're consumers a year heads up to NOT buy you're goods? Seriously? To say NX is coming march 2017, yet have NOTHING to show about it, is also to say its not ready, if its not ready , then couldn't that march 2017 release date be more of a placeholder? Soooo they can predict 100% no issues will happen for the next year? Really? I'm sorry but a lot of this just sounds like wishful thinking and pure classic Nintendo BS. There are logical reasons why companies don't do this...

@wonder- "I'm not saying you're wrong, but to be perfectly fair, if they had not announced it early, it would have just allowed people to assume that they were DROPPING consoles for mobile game development."

Thats nice...

At least it would have still made it look like Wii U was still getting support netting them more sales then now,it would have also gave their engineers time to finish the NX. I don't buy that they have this ironclad release date.

PS4 added 4gigs of ram based on developer input, XONE removed its DRM features because of fan input (and outrage), MS also added more ram to 360 because of developer input. So I don't get why they are ironclad almost a YEAR a way from a release.

Please, look up why companies don't waste time talking about rumors.

When PS4 was announced ALL OF IT WAS, here is what it is, what is in it, it can play used games etc.

When XONE was announced ,ALL OF IT WAS, release date, a few games, features etc.

So right now, we have Nintendo confirming a console, with no games, no information on the features or specs etc. Thus, what They've just done, is handed the news to consumers...

YOU CONTROL THE NEWS! If you are a company, CONTROL WHAT INFORMATION EXIST! They basically announced some, yet left so much unannounced, that they might have well serioulsly just NEVER ANNOUNCED it in the first place. They are doing more harm then good because as of right now, people are mixing what is official, with what is rumored.

When PS4 and XONE were announced, besides the price, all those rumors where either revealed or crushed.

Even some of Nintendo's statements lend to some of those rumors. ie "NX is more then just a replacement for Wii U and 3DS" OH so the rumor about the hybrid is true?

Oh a rumor about it having no disk.....like a handheld.

Oh a rumor of them using ARM instead of x86...LIKE A HANDHELD. Sooo don't you see just how stupid it actually is to announce such a thing so early? They've just handheld parts of information for folks to speculate on, to the mass public. They just hurt their own marketing campaign by even saying anything. You'll see, over the next year or so, when more and more of those rumors start to pop up as confirmed, people now will have months and months to decided to not buy a NX. Something that would have not been the case with a smooth 6 month announcement to reveal campaign Here is what it is, here is what it does, when you can get it, price etc.

Well.....thats gone now, they've allowed for folks to speak for them since they want to release info in piecemeal. It legit would had just been better to say NOTHING and have all the real information about it just released 1 one event.

nintendo are just trolling us with these fake info leaks about it being pathetically weak and 'almost comparable' to an x1.

in fact, the new captain america: civil war film was rendered in real time using an NX dev kit.

so its actually a feature length advert of what the nx is capable of. if you watch the credits at the end of the film, right at the very end it says 'rendered in real time on a nx'

but in the final retail version of the nx, nintendo will disable all the special hardware features, meaning it will just look little different to x1.

"lmao, I guess we was all dreaming when they showed these games at E3.

Pretty sad when Microsoft is out doing Nintendo."

Showing a game and being involved in publishing and dev is different............wow.....I did not think anyone this dumb still posted. Thanks for proving me wrong.

"Pretty sad when Microsoft is out doing Nintendo"

X1 is on pace to sell half of what 360 did. They just shut down studios and cancelled 2 games they announced at E3 last year.

Nintendo? Already released a GOTY contender game and 6 other very good games....not even June.....IGN, Gamespot, ect already have them as publisher of the year.

So now we are name calling?

I never said anything about Sony publishing or being involved in development. You do not know what is going on between Sony and the developers of these games.

What we do know is that these games are coming to Sony's console and that is all that matters.

Dude, you are just a butthurt fanboy that is jeolous of Sony's success.

I feel sorry for you. The only person that is all over this article trying to defend them.

Sony has crushed Nintendo and will keep doing it.