
Speaking to VideoGamer.com in an interview from Leipzig Games Convention last week, Wrath of the Lich King lead game designer Tom Chilton said that it may be possible that constant expansions "keep the game looking fresh" and that high tech has never been a priority for the developer.
When asked how many expansions Blizzard could make for WoW before a series reboot is needed, Chilton replied: "It may never be necessary. It may be possible that just through constant iteration we're able to keep the game looking fresh enough. I mean for us it's never been a priority to have the highest tech game on the market.
"For us usability is a lot more important. We want to make sure that our game runs very well on low system specs. We want to make sure that our engine supports our stylised look. So for us it's really more that kind of iterative improvement works a little bit better for us."

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I dont think it's needed for a long time. I've got a lot of friends who play WOW still because their PC's can't hack new MMO's. They don't complain that it looks 'aged.'
Who cares !!!WOW is a joke.
Those loser who play WOW should be in the Military as Drafted worthless lifeless souls..
This Thinking (no graphical upgrade)is so backwards and lame!!
WOW's graphics are a joke and hideous to my eyes ...and believe me I know plenty of WOW'ers who are fat disgusting low lifes who play WOW and are in their mid late 20's and live with their mom and have no future.Is this game just a way to pacify the Born Mistakes of this gaming generation of Nerd Geeks who are the worlds uncovered bottom feeders??I think so! WOW is joke ! I just seen a grossly obese friend Plunk 60 dollars to renew his account while he is 26 and has no car and is living with his mom ,jobless.How pathetic is that...WOW is for losers.
Sure, no need for a graphical update, but performance sure needs more work. The thing about the WoW engine is that it requires a way too powerful CPU compared to GFX card. So while you upgrade your GFX card for all the other games, WoW will still run like crap on your 3GHZ CPU.
but the engine is no source... Source engine is phenominal with regards to what it produces at it's requirements, even though I know much of it's clever mapping techniques.
some saaaad sht
at least theyre being consistent