Yeah, this is their 2nd try at this already. The first try tanked enormously.

Then they found out that the Coleco name, just the name nothing else, was still owned by someone and they had the idea to contact them and try to use that name for their unsuccessful little console.

The idea is nice and all, but all it is is an emulation box and it runs new Indie games that come out on cartridges. Big whoop...