110°

A deeper look at Activision's controversial Black Ops III marketing

Matt Ferguson of G4@Syfygames takes a closer look at the positive and negative responses to Activision's controversial Twitter campaign for Black Ops III.

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syfygames.com
mixelon3718d ago

Interesting.. This sort of thing is cool, I like alternate reality fiction, and I can see this probably being pretty innocent.

I can also see why it'd be an issue for some people though.. If you say, had Singapore as a watchword on Twitter and you started getting fake news reports - and if you didn't know anything about this (now renamed) activist on Twitter account.. It could cause a little confusion - especially if it gets retweeted lots.

Were they relying on the confusion, oblivious to it, or just don't consider it a big deal? Who knows. I'm in the latter camp - no harm done.

It's better than the fake history channel Bigfoot documentary thing. :D (and the discovery channel mermaid and megalodon ones)

The_Scholarly_Gamer3717d ago

Very well said, thanks for the input! :)

I have a lot of sentiments about this story myself, but instead of writing an opinion piece opted for an unbiased view from both sides.

UserNameIsNotTaken3718d ago

Not again.. I thought that we got over that..

lawgone3718d ago

We should be talking about their horribly laughable commercials. It's so clearly aimed at a 14yo boy when COD USED to have a much wider demographic. This is the first one in a long time I won't be buying. They're getting worse and worse.

50°

Kotick claims lawsuit objecting to MS-Activision deal was "tied to Embracer's desire to boost sales"

Former CEO describes lawsuit filed by Swedish pension fund as a "collateral attack" on Activision Blizzard.

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gamesindustry.biz
OpenGL1d 5h ago

Yeah, the Microsoft deal has DEFINITELY worked out for everyone.

galgor1d 2h ago

Can this mother fucker just get lost already

PRIMORDUS1d 1h ago

He belongs in here ⚰️, hopefully sooner than later.

MrDead10h ago(Edited 10h ago)

Kotick Made $155 million from MS in the buyout, the little b*tch needs to stop whining. Thanks to this Microslop deal and massive industry consolidation thousands upon thousands of devs and other workers lost their livelihoods. This greedy piggie pervert needs shut up and f-off.

160°

Microsoft needs to listen or risk irreparable harm to Call of Duty

Windows Central: "The money may keep rolling in, but Microsoft is the custodian of one of the biggest selling video game series in history. If something doesn't change, I fear we'll reach a breaking point and irreparable damage will have been done."

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windowscentral.com
StoneTitan51d ago

Because ms is so good at managing studios, surely they will get it right

:P

franwex51d ago

In my view, they should probably merge MP with Warzone and essentially make it free to play like Halo Infinite. The campaign/zombies mode can be $30 yearly DLC. I know this would be insanity as most COD players essentially pay the full price of the game simply for the MP. However-with a shrinking player base they may have to consider it. Making it free would bring in a ton of players.

Profchaos51d ago

To late MW3 should have been a lesson but here we are two years later with a steaming pile a shite called blops7

bsingle4051d ago

Nothing lasts forever, eventually something will come along to make people forget about COD

51d ago Replies(1)
1Victor51d ago (Edited 51d ago )

@Oumba:”We’ve heard that story many times before 😂”
You know what we seen many times good franchises been run into the ground by bad management like h___o , f___a and most of the sports game oh I forgot the dynasty warriors
Oh forgot to say
Happy thanksgiving to all the N4G members
🥳 🍗 🦃

MDTunkown51d ago

Halo killer once arrived and technically call of duty killer also arrived, its name is Fortnite

dveio51d ago

Call of Duty was riding the revenue horse and charts for ~20 years. Whether undeserved or deserved.

But I endorse everyone to remind you that Microsoft could have decided differently when they took it over.

The money was certainly there, and they could have taken their time revamping the franchise:

Current-gen tech, manageable microtransactions, not imitating Fortnite and returning to core values of the franchise's origin.

They didn't.

Let's see next year. Hopefully without the then 13 years old PS4 and One hardware.

blacktiger51d ago

you need to stop saying "let see next year"

XBManiac51d ago

dveo is an alias of Phil Spencer?

XBManiac51d ago

dveio is an alias of Phil Spencer?

Show all comments (31)
110°

Xbox May Update: Retro Classics Come to Xbox Game Pass, PC Gaming Updates, and More

A variety of new updates are available this month across the gaming platforms. Coming today, Retro Classics games are available to play for Xbox Game Pass members. Players who stream on the Xbox app on PC now have an additional streaming option with GeForce Now. Game Bar introduces quick settings, visual updates for Widgets in Compact Mode, and coming soon, Microsoft Edge Game Assist, an in-game browser that brings an immersive game-centric experience to Edge. And Xbox gift cards can now be redeemed for any amount via Xbox Rewards.

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news.xbox.com
darthv72240d ago

While i appreciate the gesture.... all of these retro classics have been made available everywhere else. I am hoping to see some other Activision properties make their way out of the shackles of the 5th, 6th and 7th gen. Licensing be damned... bring back the Transformers Cybertron games.

P_Bomb240d ago

Love the Cybertron games! TF games have been shit lately. Would love to see that era revisited. I even did the multiplayer!

MrBaskerville239d ago

Is the retro classics for all consoles?

Obscure_Observer240d ago

Metaphor on Gamepass just announced! O.o

Seriously, this is the best generation of Xbox ever!!!

We can´t catch a freaking break from awesome games arriving all the time!!!

Deathdeliverer240d ago

It’s a HELL of a game. If you like JRPGs in the family of Persona, you will be in heaven… that is until you hear the various battle music…. then you’ll be somewhere BEYOND heaven!

babadivad239d ago

Just finished Clair Obscur. This should be fun.