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Should Microsoft Enter the Handheld Console Market?

Every Microsoft fan and Xbox owner has thought to themselves at some point, I wish I had the ability to play my Xbox while on the commute to work, or at the doctors or in a similar situation. There is a couple of ways that this could be looked at as there have been both successful and unsuccessful attempts into this realm by both of Microsoft’s leading competitors, Sony with the Playstation Portable followed by the PS Vita and Nintendo starting off with the various GameBoy systems and moving onto their huge array of next generation Nintendo DS systems.

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thisgengaming.com
uth114007d ago

probably not. Most of their consumer electronic attempts sell poorly (Surface, windows phone, zune, etc)

RocketScienceLvlStuf4007d ago

Probably not a good idea. Their current home console sales are poor. I would expect a handheld from them would tank hard.

Chanogram4007d ago

Since when do console sales have anything to do with how well a company's hand-held would sell. PS4 is selling great, so that must mean that the Vita is doing great too, right?

Also, MS's home console sales are poor? Sony Fanboy, or just an idiot? X1 is selling better than 360 in the same time span. Comparing it to PS4, which is selling faster than ANY console has and saying "poorly" is a bit unfair. Both new gen consoles are doing really well in the grand scheme of things.

The bigger road-block in the handheld market is Nintendo, and their stranglehold.

4Sh0w4007d ago (Edited 4007d ago )

No. Im a xbox fan but I dont see why we need a handheld, outside of Nintendo's handhelds that does very well with young kids I dont think its an attractive market.

Others might want a handheld but imo Microsoft just needs to stay focus on Xbox gaming alongside Windows10 thats enough for me.

donthate4007d ago (Edited 4007d ago )

The Xbox division is a major success and Surface is profitable for MS now. It is also considered one of the best tablet/laptop and highly raved.

MS definitely had some shortcomings, but I think the new CEO gets it. Everything is turning around now, and the whole idea of Microsoft as a platform is a great strategy.

However, I don't think handheld gaming is what MS should be entering. Clearly is a declining market that PS Vita has failed miserably at, and Nintendo wildy successful 3DS is also seeing declines. It is now about iOS/Android gaming on the go i.e. mobile.

This shift will focus and people no longer wanted a dedicated gaming device,. Heck gaming console might go the way of dodo too after one more generation.

PC might just be the new console in a decade if MS gets their way.

AngelicIceDiamond4007d ago

"Their current home console sales are poor."

Interesting, how so?

Death4007d ago

Vita has been a mistake for Sony and I say this as a Vita owner. The console is excellent, but support has been underwhelming. If Sony is struggling with a handheld with their global presence, than Microsoft stands no chance. The best bet for Microsoft if they want to join this sector would be to support Windows Phone with quality content. This is how Apple has been doing it and it's worked great for them. If Microsoft can duplicate even a small fraction of Apples success in this area they will be doing well.

Pogmathoin4007d ago

I think MS and Sony gamers are more interested in the big screen gaming.... I would never find the time for portable gaming, I work, drive, bring my kid to footie, other stuff, leaves a few hours for regular gaming..... Thats the way it appears to me anyway, different market, different targets..... Handheld gaming for Nin is huge, because to be honest, you mostly see kids with many spare hours using them....

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Strikepackage Bravo4007d ago

Surface sells pretty good, just not Ipad good.

Elit3Nick4007d ago

Surface sales have been picking up for the last year or so. They're fantastic devices, it's just up to the masses to realise that.

donthate4007d ago

MS have been hitting all the strides with the new Surface 3 and Surface 3 Pro.

I'm just wondering what is in store for Surface 4?

Been wanting to upgrade my Surface Pro, but it is soo good I see no reason to other than to get rid of the internal fan. However, the Surface 3 might not be powerful enough for my needs yet.

Intel, hurry up and make a kick ass fanless CPU!

AngelicIceDiamond4007d ago

"Probably not"

You mean absolutely not. Vita is practically done at this point the 3DS is really the only handheld that's doing great. "Handheld games" are only shining through ppls cell phones.

Dedicated hardware just doesn't all that great. People would much rather download easy pick up and play games on their phone. They don't wanna spend 400$ on something like that.

MS creating a handheld would be just another disaster, a statistic. MS's Xbox division needs to make money, not lose it.

Crazay4007d ago

Surface isn't tanking but it's not going like they had been hoping for.

Stay out of the handheld market unless you're just taking it onto cell phones. Nobdy wants another handheld device in their pocket. Nintendo knows this too which is why they're beginning to look to other platforms (ie: Android and iOS)

rainslacker4007d ago

I would see them more going after the devices that people already have before attempting to take on Nintendo and Sony in that space. Nintendo is the only one raking it in in that space now, and most companies are already shifting to non-dedicated mobile devices anyhow.

MS is actually in a good place with this if they can manage to get their Xbox services running on iPhone and Apple, and allow for some sort of game play on them.

4007d ago
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Chanogram4007d ago

Without reading the article, and just answering the titles question: NO. I love Xbox, but sony has proved how hard it is to gain traction in the handheld gaming industry thanks to Nintendos foothold. I'm not sure if anyone can take enough market share from Nintendo to make a difference.

ScorpiusX4007d ago

No and for good measure NO.

Strikepackage Bravo4007d ago

Handheld is dead, cell phones killed it, this is obvious but no one wants to say it because Sony keeps trying to make it happen. Microsoft saw the writing on the wall a long time ago and wisely stayed away from that market.

fanboysmackdown4007d ago

Stupid article. With Sony's handheld selling so smashingly the answer would be a big fat no. Nintendo has the market sewn up and how many people on the streets do you see playing their Vita? Everyone has a smartphone and not enough pockets to carry another waste of space device.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai66d ago (Edited 66d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio66d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing65d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9266d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit66d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing65d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9265d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay67d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn268d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers68d ago (Edited 68d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn267d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown68d ago

You don't really know how this works huh?

Profchaos68d ago (Edited 68d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay67d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay67d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac67d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger68d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300068d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde68d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood68d ago (Edited 68d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde67d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7569d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_67d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.