
Thomcult: A few interesting announcements have come out of the back end of this week that seem to signify a change in emphasis from Nintendo and Microsoft in terms of how they expect to attract new customers and inspire loyalty in the coming months.
Central to Microsoft's announcement was the notion that the new firmware will essentially reinvent the console, providing a host of new services to expand the whole Xbox 360 experience. In one sense, this is just Microsoft dodging speculation of what's next for them in terms of hardware. It is almost a moot point that software platforms will define which console is the most appealing in an age where it is the services and continual relationship between consumer and manufacturer that defines success. However, throwing in a new interface and features coated in all the gloss in the world isn't really a reinvention of the platform.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

The Wii is now a retro console. Let’s get nostalgic about an often maligned system.
Crazy to think the WII is to the Switch 2, as the NES was to the WII back then. 20 Year difference.
My wife asks me to bust it out (heh) everyone once in a while to play bowling and tennis with the kids. There was a ton of slop on it but some good stuff as well.
Wii was great but boy howdy did it cause Microsoft to go on a dark walk with the Kinect and the disastrous XBox One launch that they arguably never recovered from.
Not nostalgic for me.. I was there.. anyone who wasnt a little kid realized it was a gamecube with shit tacked onto it, it was the "joke" system and was well below even the switch in terms of comparing it to the latest machines at the time. The machine was well loved by young people and "casual gamers" who now remember it 20 years on, or in most cases more of its sales came in the 15-20 years ago range not right at launch- but again its not nostalgic for people who were "gamers" then really, just for those who ended up with one in their house, the games , graphics, interface and online features were archaic already in 2006.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.
Thats some fuced up spin lol.
I guess this moron doesn't even know half of what the update will offer or do; hell we don't even know.
I think this person missunderstood what MSFT was talking about "reinvention" as in the hardcore status or myth of the console.
They have been working on this for awhile now hence the kiddy games and RPG's.
Cool the Wii can do cool stuff with pictures!. lol who posted this sh*t?.
Is this article PUN? or an Spoof?...
Such a crappy article.So this guy is saying that ordering pictures online is more important and more relevant to the consumers than.
- Netflix integration.
- Installation of games to HDD (optional)
- Downloading demos,movies or anything available from xbox live marketplace straight on to your 360 from any pc connected to the internet.Fantastic idea because you could be at work and download movies and demo's and it will be ready for viewing buy the time you get home.(PS3 has something similar using the psp, and they will tell you how useful that feature is).
- 8 player party system which you can all watch movies together,and move from game to game seamlessly.
- Avatar's, which some call a Mii reap off but lets face it, it's light years ahead of the mii's.
Those are just some i remember and Microsoft has hinted that there will be more before it launches.And lets not forget the existing feature's it already has.
Kodak has a similar service to the Fugifilm/Nintendo deal and you will be hard pressed to find people that actually use it.
In my defence, I'm not talking about the update specifically and I'm not saying anything about Microsoft's strategy. I'm sure it will be a huge success. I'm trying to make a wider point about how it's delivered and that Microsoft feels the need to shout from the rooftops whenever it does anything whilst Nintendo can just introduce really simple (and I admit probably useless) ideas quietly yet people still adore it.
I am getting sick of reading every tom d!ck and harry's blog posts. This guy needs to get off his knees for nintendo and buy a freaking clue. Who gives a sh!t about Fujifilm??
I wish this site would be a bit more selective in it's postings of 'news'.