
Microsoft did its best, but Sony brought enough nukes to end any Cold War. It’s coming. It’s all coming.

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.
Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.
To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.
This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.
This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.
I’m not even sure MS has that endurance with Xbox yet
Helix is going to be stupidly expensive
Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential
I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought
That's going to be ps6 vs Helix
It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs
Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.
I think sony had the best e3 press conference. Uncharted 4, and horizon looked amazing. The last guardian looks good and was a surprise to a lot.
Sony fan boys are in denial... Bethesda>Microsoft>EA> ;Ubisoft>Sqaure Enix>Nintendo>Sony
So when are you all going to be playing Final Fantasy? Horizon? The last Guardian? and I wont even go on about Shenmue...I psyched for it, but realistically it will be 2-3 years just for that one. Conference didnt give any love to Morpheus or the Vita and oh yeah..TV
I thought Microsoft had a really good show. Halo 5, Tomb Raider and Gears 4 looked like a lot of fun and the Backwards compatibility announcement was great for former 360 owners. Honestly the way Xbox One is now is how they should have been at launch and they would be in much better shape. Phil Spencer has done an excellent job bringing credibility back after Don Mattrick nearly single handily destroyed it out the gate. Sony had the best conference of all to me though. Final fantasy 7, Shenmue 3, Uncharted 4, and Horizon were killers. And The last Guardian looks epic as well.
Sony easily had the best conference