
UK developer Evolution Studios is already planning for opportunities on the PlayStation 4, according to chief executive Martin Kenwright.
With the racing specialist readying Motorstorm for launch on the PlayStation 3, Kenwright believes that it's important to think far ahead as the industry is set to change monumentally in the future.
Speaking in an interview with GamesIndustry.biz, part one of which is published today, Kenwright said, "The market place will be changing beyond all recognition in the next five years. We've anticipated that.
"I know people are looking at PS3 now, and I'm not being glib, but we're actually looking at PS4. I'm thinking where will it be in five years, how will we get there? What will the marketplace be like, the games, and who'll be buying them?"
Kenwright believes companies that settle into a routine are more at risk than those who experiment with original IP - with sequels to popular games merely dividing the market.
"Hindsight is a wonderful thing, but sticking to what you're best at can be more of a risk than reinventing yourself," said the studio boss.

The PlayStation 3 may not have been the strongest generation for Sony, but there were still some diamonds in the rough that deserve a revisit as PS5 remasters.
Even if they could just remaster and put on PSVR2, some would still look great as VR titles and could do a whole lot to bolster the headset w these exclusives! I'd imagine the investment of reworking these titles into VR would be way less than building new games from the ground up, and they could be amazing experiences, and VR often makes flat games feel fresh again. The Resistance and Killzone games are particularly what I want to see!!
The time is perfect for a resistance fall of man game campaign coop multiplayer
Resistance was ok but Warhawk and Starhawk was better and kept me coming back for almost a decade of fun and petty revenge on the loud mouth unskilled players 🤣
Edit I loved capture the flag dropping the pot on the flag carrier was extremely satisfying as well as transforming your plane in bot form and stumping them to death 😱
Digital Foundry : Evolution Studios' Motorstorm is one of the first, finest and most fondly remembered of launch titles for PlayStation 3. It's a release designed to answer the question posed by each new console generation: what makes a game 'next-gen'? With its robust physics engine and massive tracks, Motorstorm serves up a bold affirmative answer to this question, delivering an experience that could never have existed on prior console hardware. At the same time, the path to release was fraught with challenges that almost serve as a microcosm of the PlayStation 3 release situation itself. It was a success, however, with a trilogy of PS3 releases, plus PSP, Vita and even PS2 off-shoots.
After Driveclub and Onrush, the dev team will now contribute to and assist with the development of the upcoming NFS.
Never really got into it myself I remember getting it with ps3 and being a bit underwhelmed I preferred the RC version they did for vita 🙌🏻🤣

MotorStorm debuted on PlayStation 3 15 years ago today (in Europe), and remains one of the format's best alternative racing games.
Ahhh motorstorm....i still have the reveal trailer back in my mind from e3 2006 or 5 i think...ps3 never manage to par the gameplay trailer back then but the game especially the first one for me was AWESOME....I m sure that ps5 is capable to give us now this kind of fidelity....for me motorstorm and daytona usa 2 in arcades still is my favorites arcade racer ever....
Bought the 60gb PS3 with motorstorm and my first 720p/1080i TV on the release day, great memories. Oh the mud!
Real shame this franchise fell by the wayside. With todays tech it would/could be such a great open world arcade racer.
The first Motorstorm was good, but Pacific Rift blew it out of the water IMO. Still one of my favourite arcade racing games of all time. I also really liked Apocalypse, despite the Supercars and Superbikes being OP compared with the other vehicle classes.
Mororatoem 1 was excellent the visuals and everything had a really good vibe about it. If they remade that with a festival type open world... If only
Do people seem to think that its a good idea to start talking about the "next" system before the current one is even readily available to the public?
I think developers should look to the future now. I also think that the PS3 is an awsome console if used properly. Ken. K's vision for the PS3 is a full imersive vision that DEV. can take advantage of if they are smart. The PS4 is an extension of that we hope.
On the PS3- IF a dev. takes a look at it you can make a game that plays like no other but they have to take a all around diffent aproach like the do with the Wii. Once they master the tools and push the console we will se great games. I just think Developers did not expect to see strugling production and sales of the PS3. So the fate of the PS3 is in the hands of the develpers right now. And they will be the ones who convince consumers the PS3 is worth it.
I love playstaion and it would have been sad to see it end here. Just so long as that focus doesn't much on their work on the ps3 now cause there is still a lot of work to do.
They never question sony. That's why this generation they are stuck with a blue ray player trying to be a game machine. None of the cells advantages are in the games space. Stop and think about that, deep down you know your blind loyalty is what gave MS a chance this generation.
I guess I shouldnt get a PS3 and just wait a couple of years for the PS4 which will likely be backwards compatible with the PS3 games. Makes a helluva lot more sense than buying one now.