At the video game industry's largest event of the year, many of the A-list heroes were no-shows: Halo's Master Chief. Legend of Zelda's Zelda. Grand Theft Auto IV's Niko Bellic. Instead of relying on franchises sure to draw cheers from the crowd of predominantly young male gamers who attended the E3 Media & Business Summit in Los Angeles last week, publishers focused on games their grandmothers could play.
The industry has built its $40-billion empire on customers who think nothing of camping out overnight to buy a next-generation console or the latest installment of Halo. But that audience is getting tapped out -- the percentage of households that own a current-generation console has not changed much from the previous generation. To inject the sales growth that investors now expect, companies are turning to a broader audience: people who have either never played or whose last game was Pong.
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
