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Why Microsoft Will "Win" E3

We know that we will see more footage of Microsoft’s heaviest hitter, Halo 5: Guardians, hopefully in the form of some campaign gameplay. However, let’s not forget that Microsoft is more than just a one trick pony. Some expected titles have been previously announced, while others are sure to surprise.

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gamerheadlines.com
4015d ago Replies(1)
AngelicIceDiamond4015d ago

Its all subjective. But what I think will happen is MS is gonna do much better than last year. Simply because they're said to have gameplay for its titles. Last year was good for a reel but they were light on gameplay.

I'm personally looking forward to Crackdown, Scalebound, Quantum Break (Gameplay), Rare, and new Ips and MS new studios taking the stage.

If MS can just give me a good game show that have a focus on new games, show gameplay of the games that were announced then I'm happy. Just impress, games, games, games.

Hellsvacancy4015d ago

MS say this every year, they have for as long as I can remember

AngelicIceDiamond4015d ago

Lol not in 10, 11, and 12 anything before 2010 MS had highly impressive E3's. That Kinect focus killed it for many hardcore gamers. Just glad Phil's back in to refocus.

christocolus4015d ago (Edited 4015d ago )

Yup. At this point i cant see them messing this up. Last years event was very well done and it can only get better. The list of already confirmed titles is amazing.if all they do is announce a couple new ips, and show gameplay of already announced games then it will be a great show for everyone but i'm sure they'll be doing a lot more than that...

I just want to see Scalebound ,Halo 5 campaign, Gears4, Tombraider and Rares's new game. Everything else will be gravy.love their focus on 1st party games,this means we likely wont see a 10 - 20 min demo of COD, Assasins Creed or some 3rd party game and as someone stated on GAF "Hungry MS is the best MS" lol.

Moldiver4015d ago

If you have the most interesting games..you win E3. at least from my point of view.

Right now, MS are looking the strongest for E3. Between what we know ( Halo 5 , forza 6, scale bound etc.) and what we dont know, but we know will be shown ( Rare's new game(s) MS other internal teams etc). They are looking real strong for E3. The comments sections on N4G will be pretty flame heavy this year, I reckon.

Brace yourselves....

christocolus4015d ago

"If you have the most interesting games..you win E3"

I agree with that.

gangsta_red4015d ago

If MS can show off Crackdown and if cloud computing can work as they advertised and marketed then that would be a win and a huge game changer in gaming development.

Not only that but then the look of games that were fully made with DX12. If they can show off the full capabilities of their new API with actual gameplay then that is also a win.

Then of course MS needs to show off some compelling games that everyone is excited for. The known ones are of course Halo and Gears, but we need to see some new games in action like Scalebound, QB, Twisted Pixel's game, Battletoads and Rare's new game not to mention whatever their other studios are working on for Xbox One.

I agree with Moldiver, MS is looking the strongest and not only is it because of their development innovations (if they work) but their strong line up of future games.

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai13d ago (Edited 13d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio12d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing12d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9212d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit12d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing12d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9212d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay14d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn215d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers15d ago (Edited 15d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn214d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown14d ago

You don't really know how this works huh?

Profchaos15d ago (Edited 15d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay14d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay14d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac14d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger15d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300015d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde15d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood14d ago (Edited 14d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde14d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7516d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_13d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.