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Nintendo's E3 Press Conference - Moving Forward Or Standing Back?

[Brandon Sheffield was at Nintendo's E3 2008 press briefing, and here looks at the major announcements made and asks - was there anything truly new on show, and if not, does that really matter?]

The Nintendo press conference at E3 2008 opened with a cheesy montage, which felt a bit like a commercial for Lifetime Television, hammering home the idea that all genders, races, and ages love the Wii. The theme for the conference was, "We promise to keep the world smiling…"

The first smiling presenter was Cammie Dunaway, Nintendo's VP of Marketing and Sales, who recounted a tale of difficulty snowboarding, in which she took a fall. "Snowboarding is really a lot harder than it looks. But the fact is I don't like a smile taken off my face for anything. And I really don't like giving up. I decided that as a snowboarder, all I needed was a little help from a friend. A really talented friend. And I think I've found the perfect answer."

The curtain rose to reveal a shoeless Shaun White, red-topped snowboarder extraordinaire, playing the Wii snowboarding game on the Balance Board. Shaun White then partook in the continued cavalcade of scripted banter for the fun-looking Ubisoft-published product, after which Cammie proclaimed: "Now if everyone would welcome me in joining our president... 'Satooroo' Iwata."

Iwata was, as usual, and perhaps by design, the most sensible person to take the stage, claiming that "A big change, actually a big paradigm shift has taken place in the global game market."

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gamesetwatch.com
ape0076559d ago

ninrendo falls in trash completely

specially after what I heard that is zelda going casuel

nintendo you should't attend e3 you should make your show at disny land

matpoo6559d ago (Edited 6559d ago )

i hated that lady and the pot smoking snowboarder they wouldn't shut up

they ruined e3

TheColbertinator6559d ago

Starfox Wii or a new Zelda game would have won the show.

Isaac6559d ago

A new turn-based Paper Mario

badz1496559d ago

but the truth is that they don't even have to try that hard when both their consoles are crushing the competitions! no matter how lame it is, people will buy it because simply it's Nintendo's! I hate what Ninty have became but they can do what ever makes them happy as long as they don't ruin my gaming on PS3!

pcz6559d ago (Edited 6559d ago )

it's just like your favorite music band or artist who through popularity lose their 'magic', they bring out a respectable first album and when they get a hit they change. they change because their audience changes.

Thats all nintendo are doing, catering for their new audience.. it seems they have put their original audience low on their priority list. it's business, they produce what sells.

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50°

Why the Wii is Such a Nostalgic System in 2026

The Wii is now a retro console. Let’s get nostalgic about an often maligned system.

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downupjourney.com
ActualWhiteMan71d ago (Edited 71d ago )

Crazy to think the WII is to the Switch 2, as the NES was to the WII back then. 20 Year difference.

jznrpg71d ago

My wife asks me to bust it out (heh) everyone once in a while to play bowling and tennis with the kids. There was a ton of slop on it but some good stuff as well.

Smellsforfree70d ago

Wii was great but boy howdy did it cause Microsoft to go on a dark walk with the Kinect and the disastrous XBox One launch that they arguably never recovered from.

Loktai70d ago

Not nostalgic for me.. I was there.. anyone who wasnt a little kid realized it was a gamecube with shit tacked onto it, it was the "joke" system and was well below even the switch in terms of comparing it to the latest machines at the time. The machine was well loved by young people and "casual gamers" who now remember it 20 years on, or in most cases more of its sales came in the 15-20 years ago range not right at launch- but again its not nostalgic for people who were "gamers" then really, just for those who ended up with one in their house, the games , graphics, interface and online features were archaic already in 2006.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney75d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com