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The Difference Between Doing The Right Thing And Saying The Right Thing

Thomcult: At the end of last week Sony made two big announcements that will undoubtedly have a big impact on the shape of the PlayStation brand for the rest of the year. These two announcements came in the shape of a declaration from Sony's Chief Financial Officer Nobuyuki Oneda that the company has no plans to reduce the cost of the PS3. Secondly, SCE also announced a new in-game ad deal with Double Fusion to introduce "dynamic" advertisements to future PS3 titles.

The issue raised here is one of the differences between doing the right thing and then saying then right thing. While Sony may have its business plan for the next five years all laid out and these two announcements may only mark the movement of two pawns in the company's big game of financial chess. For all we know, keeping the current price and introducing more advertising could be two masterstrokes that will pay dividends in the future but the way that the news been communicated to consumers has been clumsy and dangerous.

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thomcult.blogspot.com
Overr8ed6529d ago

So bad about in game Ads? When you watch TV do you complain about seeing a SAAB car in your favorite show. Well at least the Ads aren't stopping anyone from playing.

60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot32d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle32d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7732d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

30°

FuRyu teases new game ‘Project Alice’ to be announced on April 25

FuRuy has opened a Twitter account called “Project Alice” teasing a new game announcement on April 25 at 20:30 JST.

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

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fortressofsolitude.co.za
italiangamer41d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde39d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy39d ago

And then MK1 killed it again.

DivineHand12539d ago (Edited 39d ago )

15 years went by so fast. I remember playing through the story mode at launch.