
Steve Peterson for alistdaily writes:
Sony is promising big things for future profits, looking to boost them to over $4 billion by the end of FY 2017, according to CEO Kaz Hirai's three-year plan. Hirai plans to focus on devices, music, pictures, and games in order to do this, which (not coincidentally) are the best-performing areas for the company – outside of its financial services, which are little-known outside of Japan but which have consistently delivered billions in profits over the last decade.

For Southeast Asia, new price changes.
Prices effective starting May 1st, 2026.
Looks like PlayStation took a hit with Marathon and is now quietly adjusting prices worldwide to recover the losses
The price increases are due to the RAM demand associated with AI and the US-Iran war. You can look to any business news website and local news to see that. Heck, even the 2026 Asus Zenbook Duo I've been eyeing has faced delays and has had a price increase of $400; that laptop has two specs. Asus is doing a staggered release with per-orders for the lower spec now and shipping in May and pre-orders for the higher spec that I'm eyeing starting in June. Basically, all computer manufactures are affected. It'll most likely start affecting smart phones too if it hasn't already. I can't remember the last time any major console maker (Nintendo, Sony, Sega, etc) increased the price of their console mid cycle outside of Microsoft just to make more profit.
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.
Sony uploaded gameplay footage of Crimson Desert on a base PS5 running in what appears to be Quality Mode at a stable 30fps at 4K.
If that means more JRPGS and AAA exclusive from first party then its awesome.
I keep forgetting Level 5 still have an unannounced RPG game for the PS4. Awesome. I really hope its Dark Cloud 3. It would be the best thing ever.
i honestly think they should hang on to their TV and Mobile market for now and cut out smaller stuff first like cameras and overly priced headsets and $1300 friggin MP3 players... then see how they do. you never know when something new might come along that they can benifit from and use differently in the mobile andTV market; PlayStation and videogames arent future proof, TVs and mobile Are. i dont wanna see them go All In on videogames and then the market gets smaller as these crappy mobile games become more popular.
hanging onto TVs at least they have options in the future: even tho PS is profitable now, what if it isnt in the future?? then you have even less to bank on and in an even tighter position wheras: if PS becomes less profitable youll have the chance to double down on TVs and/or mobile instead because they are future proof. they should wait it out and see how things play out with taking small steps first bc they can easyily misjudge the future and compition, and future compition.
if they are really going to go through with this, they should own the gaming scene. but they still have compitition that can do them damage so they really have to execute this perfectly. im talking balls-to-the-wall securing deals that get COD on every device through PSnow and other huge franchises. they need a plan that says: "all of this, all of this is OURS", and if they dont i think they should re-evaluate the situation and take it a little at a time.
communicate better in devisions. cut down on everything that isnt profitable like the small stuff and put it towards TVs or Mobile. one thing at a time. and cut down on marketing that hasnt been doing them any good like for tennis and wheel of fortune and spread it elsewere. sony sucks at marketing, they also probably need better Actuarys.
I feel like Sony could really make profit off the Xperia. It's a great phone and just needs to be advertised more. On paper it has the best specs making it faster, longer battery life, and better overall.