
Skyrim Fansite writes: "ESO subscriber loyalty program ending with the launch of the new buy-to-play business model.
Today, ZeniMax Online Studios (ZOS) indicated that The Elder Scrolls Online subscriber loyalty program will be ending in March. In an official announcement regarding the last of the loyalty awards, ZOS declares:
'We appreciate that you’ve chosen to spend so much time with us in Tamriel, and you have our most sincere thanks for playing. When Tamriel Unlimited launches, lots of big changes are coming, and among those is the retirement of the loyalty program. We hope that you’ve enjoyed the unique rewards we’ve created for you so far and hope you’ll continue to adventure alongside us in Tamriel Unlimited!'"
Season Zero: Dawn and Dusk is now live for all platforms (including PC/Mac, Xbox, and PlayStation), kicking off a new era for The Elder Scrolls Online. This inaugural Season is live from April 2 until July 8 and lays the foundation for all future Seasons by introducing new reward systems, the first wave of player-focused improvements, class and combat redesigns, new zones and challenges, and more.

Check out some of the rewards you can unlock and acquire in ESO’s first ever Tamriel Tome, arriving April 2, 2026.
Get an in-depth view of the future of ESO with the 2026 Seasons Direct, followed by two developer and community member roundtables. Join the team at ZeniMax Online Studios as they share the many ways ESO is evolving with new adventures, stories, challenges, and systems, plus get your first look at each Season arriving in 2026. A new age for The Elder Scrolls Online is about to begin!