The game play isn't new, per say. I'm pretty confident this kind of game play has been done before (PS1 era). It also has a passing resemblance to Irritating Stick (also PS1). The actual puzzle element of this looks kind of fun, just don't know about the price. The goofy cut scenes are just framing (because nobody will play a game just for game play mechanics these days)

It released in November for PC, Mac and Linux, also a PS4 and PS Vita version is in the pipeline.