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7 Steps To Make New Gaming Hardware Successful

Steve Peterson for alistdaily:

This year promises to be a banner one for interesting new gaming hardware, both accessories and platforms. There's everything from Razer's Forge TV box and other Android TV devices, various flavors of VR and AR including Oculus Rift, Sony's Project Morpheus, Microsoft HoloLens, and Magic Leap; possible new hardware from Alibaba, an Apple TV with games, Steam Boxes, and a whole array of wearables, controllers, and other hardware that promises to revolutionize gaming to a greater or lesser degree.

One thing we can count on is that each of these devices will find varying degrees of success, despite the fact that each represents a non-trivial investment and time and effort – not to mention the opportunity costs of what else those companies could have spent their time creating.

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420°

Sony Doubles Down on Games

Steve Peterson for alistdaily writes:

Sony is promising big things for future profits, looking to boost them to over $4 billion by the end of FY 2017, according to CEO Kaz Hirai's three-year plan. Hirai plans to focus on devices, music, pictures, and games in order to do this, which (not coincidentally) are the best-performing areas for the company – outside of its financial services, which are little-known outside of Japan but which have consistently delivered billions in profits over the last decade.

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alistdaily.com
4119d ago Replies(6)
DarkOcelet4119d ago

If that means more JRPGS and AAA exclusive from first party then its awesome.

I keep forgetting Level 5 still have an unannounced RPG game for the PS4. Awesome. I really hope its Dark Cloud 3. It would be the best thing ever.

Relientk774119d ago

I can't wait to hear what Level 5 have planned

if it's Dark Cloud 3 or Ni no Kuni 2, I am going to be flipping out in a good way

Snookies124119d ago

I honestly kinda hope to see a new franchise from them, personally. I love new JRPG's... It's always so exciting exploring a new RPG world you know nothing about.

MrSec844118d ago

Dark Chronicle was re-trademarked last year, maybe it's that.

A lot of people seem to think Level 5 will announce a new White Knight Chronicles at E3 this year.

Letthewookiewin4119d ago

you get + 1 perception and + 1 wisdom (sorry been playing old RPGs lately) for a great post.

PoSTedUP4119d ago (Edited 4119d ago )

i honestly think they should hang on to their TV and Mobile market for now and cut out smaller stuff first like cameras and overly priced headsets and $1300 friggin MP3 players... then see how they do. you never know when something new might come along that they can benifit from and use differently in the mobile andTV market; PlayStation and videogames arent future proof, TVs and mobile Are. i dont wanna see them go All In on videogames and then the market gets smaller as these crappy mobile games become more popular.

hanging onto TVs at least they have options in the future: even tho PS is profitable now, what if it isnt in the future?? then you have even less to bank on and in an even tighter position wheras: if PS becomes less profitable youll have the chance to double down on TVs and/or mobile instead because they are future proof. they should wait it out and see how things play out with taking small steps first bc they can easyily misjudge the future and compition, and future compition.

if they are really going to go through with this, they should own the gaming scene. but they still have compitition that can do them damage so they really have to execute this perfectly. im talking balls-to-the-wall securing deals that get COD on every device through PSnow and other huge franchises. they need a plan that says: "all of this, all of this is OURS", and if they dont i think they should re-evaluate the situation and take it a little at a time.

communicate better in devisions. cut down on everything that isnt profitable like the small stuff and put it towards TVs or Mobile. one thing at a time. and cut down on marketing that hasnt been doing them any good like for tennis and wheel of fortune and spread it elsewere. sony sucks at marketing, they also probably need better Actuarys.

THC CELL4119d ago

Xperia owner awesome phone spec with remote play n attachment, Can't see em ridding the phone as they have smart watch and glasses coming etc if they was to sell it off I hope google buy em

PoSTedUP4119d ago (Edited 4119d ago )

they have too much expensive good s*** that is overpriced and poorly marketed. a waste. they easily could have kept up with samsung. they could have cut down on TV lines to compete with high-end and lower-end if they kept a good balance of both instead of having too much of everything that doesnt compete with neither. the truth is they juggle too much at once and dont communicate until its too late it seems.

they should (imo) put mobile and TVs on hold by cutting out all the junk inbetween them first and wait it out untill they can focus on competing by getting their strategy in order with resources and marketing; taking what they conserve and using it to boost what they salvage that has potential to compete.

if they are really serious about gaming they need to also start focusing on the handheld market and help keeping it alive. yes, try and work with Nintendo to keep it alive instead of trying to milk it untill its a lifeless corpse, think about the future and prevent it from continuing to decline (unless you can prove it is inevitable). becuse the handheld market is and can still be a big part of gaming, and very important if sony is going to focus mainly on gaming.

plmkoh4119d ago

Disagree, I'd rather they cut mobile and just focus on high end devices instead. Seems like the Sony brand has been poisoned because they tried to pursue Samsung with mid-low end electronics and not what they've always been good at.

That $1300 "MP3 player", is a good start and they already have record sales in that category to prove it.

PoSTedUP4119d ago

....the $1200 MP3 player isnt even out yet. and even sony "isnt sure of the demand for it". so idk what youre talking about. looks like a bad move to me.

Sonys biggest problem is their electronics and the fact that they are too expensive compared to samsung and others to compete. cut down on high-end imo. their whole electronics devision needs a re-evaluation and an overhaul. mobile is important for them not only for what they are trying to do but for the future in general, they just need to market it better and get it to countrys that matter; and promote it better. only one big cell company in US (Tmobile) sells sonys phone directly, that right there is a problem in itself, and one that could be fixed.

plmkoh4118d ago

IDK what you're talking about because the Walkman has been out in China and Japan for over a month now with demand "exceeding expectations".

If you've followed any news of Sony, it's low end products that have made significant losses not high end. In fact the majority of the $1.7 billion write down of Xperia was due to the mid-low range products. So why double down on the weakest part of Sony's ventures?

PoSTedUP4118d ago (Edited 4118d ago )

i have as much as i can. have any links to the record sales?

i know that high end phones are doing good (reason to keep some mobile) but they are spinning of their audio and video divisions just like their TV division because they need to work on that. low-mid end TVs are important too, same thing with audio ((and Ipod), sony should try and comepte with the larger markets too. and when i said double down on mobile and TV it was hypothetical, say if something were to happen to their main devisions in the future, they would still have large important divisions they could improve and work with. they are certaintly on a good track atm and it seems they are fo using on their weaker links like TVs and audio etcthey shouldnt get rid of them competely,just work on them for now because they are still important .

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Rimeskeem4119d ago

I feel like Sony could really make profit off the Xperia. It's a great phone and just needs to be advertised more. On paper it has the best specs making it faster, longer battery life, and better overall.

JMaine5184119d ago Show
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