that a price cut will increase 360 sales. It would for any console. Microsoft seems to have some big secret titles for E3. Halo 4 is supposed to be announced not to mention the Peter Jackson game. Alan Wake is going to be there, Halo Wars...and possibly Killer Instinct 3. And with all the great RPGs coming out this year(Infintite Undiscovery, Fable 2, Tales of Vesperia), not to mention Gears 2. This years lineup is looking pretty good IMO.

Add to that a price drop on top of it and it will probably be another positive Holiday season for Micro this year. That is the thing I like about Microsoft. They show the games that are going to be released in the near future. No waiting for a long period of time.

Last fall, $50 was supposed to do something. Worldwide PS3 outsold 360 since early October. Like 20 days after Halo 3, PS3 was outselling 360 worldwide every week worldwide until now.

They have always had price advantage. Every country worldwide.

No more weapons. :)

i believe 50$ isnt going to boost sales the way they want it to. its had numerous price drops in certain country's (its cheaper than the Wii in some countrys!)and it didn't really make that much of a difference. i think that the 360's near it total fanbase considering the 25 mil it had last gen and it just so happens that its sales are dropping as it nears the 25 mil mark this gen. i dont really see anymore system sellers in the future either. gears2 halo4 fable2 aren't really system sellers.

50$ will move some consoles but who wants something thats notorious for breaking? their better off dropping the price when they ship the new jasper model out. for real. it seems like MS dosnt really have that good of a game plan...

You can only sell so many units of a product at a certain price point. The 360 is hitting this limit. Sony had hit that same limit at $600 last summer and lowered the price and they got increased sales. Now MS has to lower the price to get closer to the casual market. And please remember last generation 90% of consoles sold after they dropped to sub $200.

Microsoft has used price as a weapon all along... and it hasn't really done much for them, as we all saw that May's NPD numbers for the 360 were literally the same as April's NPD numbers, while the PS3's NPD numbers in May actually increased from April's sales in the U.S. while selling at a higher price point.

Microsoft dropped the price of the 360 in various places in Europe, but the PS3 still outsells it in Europe. The 360 is cheaper than the Wii in Europe but the Wii still outsells the 360 in Europe.

Right now Sony doesn't need to drop the price on the PS3 in the United States yet because it's been selling at a pretty consistent rate and MGS4 will have made a pretty nice increase in PS3 sales as well for the month of June alone and if Sony keeps on selling the 80GB PS3 MGS4 bundle for a little bit longer, PS3 sales should hold up pretty nicely against the 360 at a higher price point.

Personally I think that once the PS3's price gets down to $299, it's a wrap for the Xbox 360. Sony said that they expected the prices of Blu-ray drives and Blu-ray players to be a couple of hundred dollars cheaper than they are now by Christmas and they will be cheaper to manufacture, and if that's the case, that means that Sony could drop the PS3's price pretty easily while not risking more losses.

The funny thing is Microsoft has used price all along to combat against the PS3, but it's gotten them almost nowhere in the past several months when the PS3 started to outsell the 360 in the U.S.

it still wouldn't matter what price it is. Microsoft could give people money to buy the 360, and still, NO ONE will buy it.

Did you notice that there are less and less xbox people and more are changing to become PS3 users???

Weird aint it... and the PS3 is dying?

when M$ and Sony are fighting for sales and people are hoping for price cut when we knew that they're already selling at a loss, yet the Wii is selling with profit for every single one sold! I know, the Wii is not in the direct competition bla bla bla but still, what it is doing is simply crazy!

back to the topic, 360 is heavily being outsold by PS3 and Wii worldwide even with its lower price tag compared to the PS3 and even the Wii in Europe. So, price cut is inevitable for 360 for it to compete! ok, I'll consider it as a weapon, but I don't think it's a lethal one! Sony did it last year and sales spiked, so who knows it will be the same for 360.

Halo 3 smashed records chump. Halo 3 rolled in more money then metal gearsolid 4.

I think the price drop is long over due. IMO, there is simply more value out of the box with the PS3 than the 360. Couple that with what the added value is (blu-ray, wifi, free online) and in most people's minds, it may be worth $100. I think we'll see pretty much the same sales pace. Initially there will be a spike, but overall, the system will sell at or slightly above its current sales. While its software lineup for 08 is ok, it's not necessarily the type of lineup that will grab new buyers. Existing users are going to jump all over them no doubt, but their reach isn't as wide or as deep as Sony or Nintendo's. I'm not saying Sony's isn't in the same boat, but they seem to have a lineup that truly differentiates themselves from the competition.

...not a deadly one. Sony is doing well enough now to NOT have to respond to any 360 price cuts. Sony has the advantage of giving you more for your money, and that kind of eats into the gains of a price cut. Also, echoing the comments of my esteemed N4G colleague 'Action Bastard,' (bubble for you) the 360 price cut is way overdue.

Still, it will move more units for MS, and isn't that the point? Hopefully this move will clear the way for Jasper and Valhalla, the end of Arcade/HDD solution, etc. Maybe then MS can focus on the DVD9 problem....

I mean, PS3 outsells the 360 by 25000 consoles a week!! Only 200 weeks to go now.

If a person has their mind set on buying a certain product then they will buy it no matter how cheap a different product maybe .

no game that they have coming out in the immediate future will boost sales and they need to stop the ps3 gaining momentum in the console war. They'll lose June NPD but a price cut and a win in July would stop sony in their tracks and gaining the sort of momentum that has allowed the wii to obliterate the opposition.