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60°

Interview: Games for Windows' Kevin Unangst

Microsoft's Kevin Unangst has perhaps the most difficult-to-pronounce name in the industry (hint: according to a user on a genealogy board, it's "u-nanks"), and as the Senior Global Director of the Games for Windows initiative, probably one of the more challenging jobs. Case in point: At a press event held last week to promote the initiative as well as the latest games that will bear the brand, there were only two PC-exclusive titles on show.

A good deal of ink has been spilled pondering the perceived decline of the PC gaming market, much of it wrongheaded. But judging from what was on show at this event, it's hard to come away not feeling that, in at least some sectors, PC gaming is suffering from something of an identity crisis. Unagnst is more than aware of all the hand-wringing that's been going on, and at last week's event, GameSpy picked his brain about the state of PC gaming and what the Games for Windows initiative has in store for it beyond a logo and a few Best Buy endcaps.

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pc.gamespy.com
qwertyuiopasdfghjkl6531d ago

Who is this dude? He works with "Games for Windows" you say?

I hates him.

70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai22d ago (Edited 22d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio22d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing22d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9222d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit22d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing22d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9222d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."