CTO Ken Moss says games as a service, big data, streaming, and unified game engines are opportunities for growth.
According to EA CTO Ken Moss, the destruction system DICE developed for Battlefield could be unshackled thanks to the power of the cloud.
Yep just how amazing cloud computing came out with the Xbox and Crackdown 3 /s
Im not in the least bit interested
At least he's not using it to sell a current version of the software, but talking more long term. MS problem was they tried to make it a relevant selling point for an entire system, and game, but it wasn't ready for the generation, they gave it to a developer who couldn't handle the scope of what was trying to be achieved, and the time it took to finally get to market made it so other devs weren't going to make it a meaningful technology for this gen.
Going forward, MS did prove it works as a concept, it just kind of soured the milk with how it was finally implemented in CD3.
In the end though, when it comes to EA, I know DICE may be able to use the tech better than what was shown in CD3, but I also know it means EA will use it as a reason to keep the game online only. Which is really how these big publishers want the market to go anyways.
Halo 4 of all games actually managed to utalise cloud graphics better than cd3 they used it for the skylines and clouds from memory it was more of a proof of concept that had no real impact on the gamer if it failed
@Rainslacker
We've got to stop criticizing attempts at innovation. Just because something didn't work for that time doesn't mean it's a faulty concept. Microsoft was moving in the right direction. Their real problem is they come up with great concepts but lack the imagination to utilize them. But that still puts them far ahead of the majority of companies incapable of coming up with the concept to begin with.
I thought we were done with all this power of the cloud stuff, honestly.
I don't doubt it can do some big things, but it is a matter of whether or not it's actually ready yet.
I'm really sick of the theoretical talk. Just prove how much of a game changer it is and stop hyping it up already. In this case, it's EA, but the next time Microsoft talks about it, there really needs to be substance. I imagine Scarlett will be better equipped to handle it and do far more than Xbox One did... but let's see.
To this day. Nothing comes even close to 2009s Red Faction Guerilla!
All hail the power of the cloud!!
Oh wait....nope not needed.
That's why I'm excited for next gen because we're getting more CPU power and I can't wait to see what devs do with it! Guerrilla is the standard at this point. I've seen nothing since that has that level of destruction.
Exactly, and Guerilla was LAST GEN. "Cloud computing" is not necessary for good destruction physics. The power is already there, it was there last gen, it is here now, it will be here in spades for next gen. I hope people realize this kind of hype is just to condition you to want always-online games. That's the real sales pitch here.
Battlefield Bad Company 2 Remastered with the power of the cloud, with today's graphics.. "Oh My God," just thinking about What that could look like gives me goose bumps.... :)
DICE please for crying out loud... please make that game..
Yeah, indeed- those were like the best times... sniper in that building, "bring the whole thing down"... LoL
Yep, I think we've heard all this somewhere before. Less of the talk.....
https://youtu.be/2ovlURyj8T...
This is a third party developer talking on the potential of the tech.
It's not a sales pitch from the company internal.
It's legitimately just a 3rd party company stating a potential of the tech.
Ah Yes comrades welcome to our commune here at EA games where your hard earned money and time will be used to improve your lives! Eventually...
It's always eventually isn't it! I prefer more substance than talk. Thank god we have companies who actually still focus on games.
They already kind of did this with waves in Battlefield 4 so its not that far fetched as long as they keep it to big set pieces.
Ah yes. Another day on N4G; where your average day gamer has the more valuable information than industry insiders.
Because all the choices EA has made in the past 10 years are so great and they obviously know what's best just like google.
Why aren't you playing on your Stadia instead of wasting your time here on N4G on an "average day gamer"?
Laggy destruction.
We all need a pause while on screen damage and physics are calculated in a country 000s of miles away from where you're playing...
Other than me not owning a Stadia, and the fact EA has released bad (and good) games; that still having nothing to do with having more insight in the inner workings of the industry than either of us ... what's your point?
My point is that you believe what these people say even though we actually do know better. Just like with Stadia. The "powah of the cloud" has been talked about for years and it's nowhere near to the point where they say it can be. Real world destruction? You actually believe that BS?
We can't get a multiplayer game without lag and they want us to believe that they will five us real world destruction over the internet. Hahahahahahahahaha.
I never said I necessarily believed what they said. I hate the arrogance of people disregarding company insiders as if they know better; all the while genuinely not knowing a thing of what's going on in the background.
We've heard on the cloud all generation. That didn't pan out. That's a known point of interest. All the same, a third party in the industry is speaking positively on it at a time we're moving into a new console generation. Don't you feel, on a logical level alone, that that statement holds more weight than you self-assured cynicism?
I do.
Kind of like how even Bad Company games had better destruction than the OMG *Levelution* in next gen games that came after it like BF4
Wouldn't say better. Different, maybe. The way the game was designed, it took into account that they wanted to generally demolish walls/houses etc. They also did this through a giant cloud of smoke, where the game essentially deleted the asset in the background. BF3 and 4 did this on a more visceral level, but treated it less as a mechanic. The games were designed around all this though.
@TheRealTedCruz. Fair point I suppose! You know what I mean though maybe my memories of those games are diluted and not as cool as I remember it to be. Yes BF4 had destructive buildings and stuff too, but a lot there just wasn't the level of destruction I wish they could have. Maybe that's a next gen thing!
wait a minute, am I the only one who is reading it like
Cloud computing will destroy EA's dice like real life :)
CTO Ken Moss on EA's huge investment in AI, cloud streaming and tech
just like that, suddenly a billion people now have connections that can accommodate games streaming. EA is genius. bye bye poverty
/s
Not saying that you are inaccurate because it is true, the connection is needed. I did a report on smart phone usage in Africa.
80% of the people in Africa cannot afford basic necessities like food, clothing, shoes, shelter. Yet, over 80% have a smartphone. This is for other reasons of course... the banking system is corrupt so it helps them have a bank. Along with that, when war/fight breaks out, families are sometimes seperated for months/years. Having a smartphone can bring them together in days/weeks.
In China, very few buy consoles because they have been banned (until 2015, I believe). Everyone has a smartphone and a lot have PCs. China had put strict laws on video games, let's say they do it again. It will be much harder to regulate an American company that does Cloud gaming.
There is a big player market out there. My smartphone can run Project XCloud very well on my wireless data (a couple sound hiccups here and there). I do not want to use my wireless data because it eats through it, but it does work.
They only make money for the fat wallets now who will throw money at their machine for a couple of days for some skins they'll never touch again
At the rate these people talk they're going to probably start creating their own players out of thin air just to sell them a subscription service.
They clearly misspelled "payers". I bet they'd love a billion more people to rip off and manipulate.
China will colaspe before that happens they are already showing the same signs as the Former soviet union in the last 80's early 90' s
Shareholder speak. Wanting them to stick around during their stagnant times with promises of a big boom.
Have you been to China, The Chinese do not pay for games.
Piracy is the default setting over there.
If you can't crack a console to play pirated games it does not fare very well at all.
The Switch, now that is taking China by storm, Why? because you can crack the thing wide open.
What is it with all these publishers hoping to get a billion players? MS said something near the start of the gen. Activision said something a week ago. Now, EA says something.
Instead of chasing after larger player bases, chase after more stable and committed player bases. Keeping the customer you have happy is a lot cheaper than trying to get new customers. Proven fact of business many times over. If you take care of your current customers, then you just grow with new customers as they're likely to be happy as well. Plus, while happy customers aren't as likely to praise your company, unhappy one's will fight against you at every turn, and happily tell others how much you suck. yet another fact of business.
Why would they only want alot of many when they can chase ALL of the money?
These greedy corporations have been over simply making money for years now, if it's not smashing current top end profits it's essentially seen as a loss.
Just look at how often games sell 10's of millions of units, 100's of million of dollars and all we get are statements from them saying it sold "below our expectations".
Replies(3)I've been saying this same thing not just for games for a long time. It's like companies are so focused on getting bigger and bigger instead of being focused on keeping existing companies satisfied. Doing this they ignore so much. It's a big issue in telecoms as well. You'd think they'd know those simple facts but many seem to ignore those too
Okay, okay, clam down EA before you add too many MT into your cloud gaming before it even kicks off.
What’s with “Billion” being a new secret bro code or something.
This ^ guy gets it.
Why would EA be happy with no used games, potentially a lifetime subscription to their service and no middlemen only when they can add even more MTs on top of it and make a couple billion bucks on top of all that?
During Electronic Arts’ Investor Day, the company’s executive team talked about the measures they’re taking to make sure that games launch with a good degree of stability, avoiding problems like what happened with Battlefield 4.
2015-2016 is where next gen will really start showing
As always EA wants to go ahead with what fills their bottom line the most, but screws over the consumer as well.
Unfortunately, there are people supporting these practices.