From the article: "Another tack is to sell games that women would want to buy. Game Factory, a privately owned subsidiary of a Danish toy distributor with offices in Santa Monica, is betting that it has the right formula: Take half a dozen addictive puzzle games, add one part ambient music, toss in some soothing graphics, and women will snap it up on their way to the spa. The game, called Zenses, is slated for release in the fall for Nintendo's DS Lite hand-held console."
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
I really don't know about this whole 'targeting by gender' thing. I'm sure there are games that appeal more to woman than others. I believe the Sims games for the PC had a high percentage of female players. Now I don't know of any research numbers or anything, but it's my belief that female's who actually own console(s) and go out and by games, aren't actually that different from male gamers. I'm talking specifically about REAL female gamers - not the casual bunch. I dunno... I just don't think games really need to be tailored to a certain gender. Age ranges make far more sense to me.
I understand this is a DS game they're talking about in the article. I'm just speaking generally, over all platforms.