
Zenimax Online Studios today announced an exciting new incentive for players of The Elder Scrolls Online with the revealing of the upcoming Subscriber Loyalty Program. Similar to the feature seen in other popular MMO titles, such as Final Fantasy XI and Final Fantasy XIV, subscribers will be treated to a variety of in-game rewards over specific periods of subscription time - as special recognition for their support and service to The Elder Scrolls Online community.
Season Zero: Dawn and Dusk is now live for all platforms (including PC/Mac, Xbox, and PlayStation), kicking off a new era for The Elder Scrolls Online. This inaugural Season is live from April 2 until July 8 and lays the foundation for all future Seasons by introducing new reward systems, the first wave of player-focused improvements, class and combat redesigns, new zones and challenges, and more.

Check out some of the rewards you can unlock and acquire in ESO’s first ever Tamriel Tome, arriving April 2, 2026.
Get an in-depth view of the future of ESO with the 2026 Seasons Direct, followed by two developer and community member roundtables. Join the team at ZeniMax Online Studios as they share the many ways ESO is evolving with new adventures, stories, challenges, and systems, plus get your first look at each Season arriving in 2026. A new age for The Elder Scrolls Online is about to begin!
They sure know how to keep the "DONT CARE ABOUT THE GAME I MUST HAVE THAT EXCLUSIVE ITEM" crowd .
Not that i really care but still ,i think they should of started it with "if you sub by X date ,you'll be eligible !" Bring old members and fresh one at the same time. A more profitable win situation for Zeminax, imo.
Okay
Are people still playing this game? And is it free to play yet?
I'm still waiting for a discount on the subscription fees, i really want to play this game and have a PC capable of running it but i refuse to pay €15 a month to play a game, it's ridiculous.