
Dominic Matthews, who is a communications manager at Ninja Theory, talked about why Hellblade is being self-published, rather than going to a major publisher like they've done with previous games.

Smaller indie teams that want to make that step up in production values can adopt this kind of model.
No need microtransaction in AAA games. Horizon Zero Dawn can prove that a 60$ game and 20$ Expansion pack can be profitable enough. Hellblade can prove that you can earn enough money by start a small project.
Edit : Major publishers like EA only use microtransaction to keep money for themselves. They only give the developers revenue just little or middle. They are not giving a damn about passion and risk. I'm tired all of this greedy and corruption.
No-one was ever doubting that, its the greedy anti consumer business practices that was going to die. and before the apologist come in here and try and skew this
I understand they have to make money and there are ways about doing this, like senua did not every game has to be a run away success also not every game has to be AAA with big budget. even if they don't learn and keep continue on this path it is not sustainable something will have to take weather is most gamers walking away from AAA games or worse.
Hellblade: Senua’s Sacrifice is this exact opposite business model that We Happy Few adopted
Every time there's an article saying how "we don't have enough cash" or development costs are too high I just think of Ninja Theory. They proved there are other ways to do things and that you can get great results. It sold very well and without having a bloated marketing budget it wasn't hard to make a profit. Also it shows if you make a quality product people will come.
Ah, Hellblade. A game I will gladly purchase once I have the time/money. It's opened up a market from its success, showing that games can have triple A quality, but be at a lower price for the length of what it offers. It creates a nice middle ground.
Horizon: Zero Dawn, along with the Witcher 3 (and there's other IP's) showcase what a AAA game can offer and what it's like when the devs/pubs respect the consumer, and in turn, the consumer respects/adores the pub/dev for what they've created.

Ninja Theory's Tameem Antoniades talked with Wccftech on Hellblade's development, the "independent AAA" market and what's next for the studio.

Chris White: "I had the pleasure of talking to Tameem Antoniades, Ninja Theory's Chief Creative Director about the game's development, including how a research into psychosis helped to shape Hellblade, the game's leading actor, sybolism and how that plays a role, and more."
Yup.. no publisher breathing down their necks.. they get to work at their own pace.
Could this be the first of many 'independent AAA' games?
nice, can't wait for it.. looks very promising.
Wow! im loving this and im sure it will pay dividends in the end. I for sure will be picking this up for ps4.
HELLYES
Good for NT looking forward to playing this.