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It Was Obvious The Xbox Entertainment Studios Would Fail

One Angry Gamer "You may have heard about the recent layoffs at Microsoft. It wasn’t quite across the board but 18,000 people managed to lose their jobs, or 14% of their total work force is now out of work, as noted by IGN. But why? What happened? Well, a small portion of those jobs – a head count of 200, to be exact [via Recode] – were from out of the Xbox Entertainment Studios department, a subsidiary of the Xbox group division that was in charge of taking Xbox into tinsel town and cooking up a storm of original programming content; that didn’t work out."

JBSleek4331d ago

Great idea with horrible execution.

I also don't like the terms hardcore and casual because no one really knows what that means and everyone has their own interpretation of what hardcore gamers are.

I don't think we should segregate each other. If you play games no matter how much or what platform you are a gamer.

Abash4331d ago

"It Was Obvious The Xbox Entertainment Studios Would Fail"

You'd be surprised how many fails when designing the Xbox One were obvious to everyone but Microsoft.

CaptainObvious8784331d ago (Edited 4331d ago )

Hence, the position they're in right now.

They have millions to hire a world class research team. You'd think that team would be competent enough to come to the very obvious conclusion that people didn't like their policies. The #DealWithIt should have been the first clue.

guitarded774331d ago

Okay, question (since I never used the service). Was Microsoft original programming only available on the gaming consoles, or was it available on all MS devices like PC's and phones?

Bill_Willson_CIA4331d ago

Although the meaning of Hardcore is subjective,internet gamming community have its own idea of hardcore.

It's almost a common sense.

Basically:

a person who plays videogame alot and plays different genres/games(if you only play COD,BF,GTA your not a hardcore doesnt matter how good you are).The person need to prefer Single player story-driven games than multiplayer games.(if you not then your are a dudebro or a casual)

NOTE: This is not my opinion, it's the common sense of the internet community.

Think about it.How many time do you see people calling COD players hardcore? now how many times do you see people calling SP gamers Hardcore?

GrandpaSnake4331d ago

i have to disagree.im kinda up their near my thirties to be exact, been around gaming for a long time, for me and my friends a hardcore gamer is just someone who spends a lot of time on a game/games. It didnt matter how many you played if you only played about a hour a day if that.
imo a casual gamer is someone who actually plays less than a hour a day maybe a bit more and it can be any game really, they are also random maybe they only play a hour one week, then a couple and if they really get into the game it turns into more serious gaming because its consuming a large part of your day. then they turn hardcore.

Spotie4331d ago

Casual means exactly what it means: casual. They have a casual interest in gaming.

A hardcore gamer just plays something a lot. Call of Duty, FIFA, Farmville. I'm a hardcore jrpg player (playing Tales of the Abyss as I write this). Hardcore isn't the opposite of casual.

The opposite is core. People in this site count as core gamers. We give a shit about the industry. We tend to invest more time and resources into gaming than casuals, though perhaps not as much as someone who plays any given game hardcore.

Honestly, it's pretty self-explanatory.

It's not segregation so much as distinction. And in this, it's important because the industry needs to understand what the core is, and that it's the core that drives the industry. It's perfectly fine to cater to casuals. Just not at the exclusion of the core gamers who don't just come and go with whatever's popular at the time.

iamnsuperman4331d ago (Edited 4331d ago )

I think it has little to do with perceived market position of their product and more to do with the realisation how stupid the move would be. They were essentially going to make shows (financed somehow) for a $400/$500 machine. There isn't much logic behind this unless they were going to charge for it (which would piss people off since the consumer is already paying for a subscription). It is a reason why I feel Sony should abandon the idea and instead look to get their own programmes (which they already make) on Playstation Plus (you could give half a season or a couple of episodes away for free)

Both of these companies think they are Netflix but Netflix is platform agnostic which works in its favour as people pay to use Netflix on a product they already own and use

WilliamUsher4331d ago

"Both of these companies think they are Netflix but Netflix is platform agnostic which works in its favour as people pay to use Netflix on a product they already own and use"

Exactly this.

Netflix has no allegiance; they don't cater to fanboys -- and as much as anyone would like to deny it, MS, Sony and Nintendo MUST cater to the fanboys if they want to maintain some form of market strength when they bring new products to consumers.

What could Microsoft possibly do that would appeal to the broad audience out there when majority of their content being consumed would be from their fanboy audience? You can't have content-agnostic material when it's not going to appeal to the people who have the console, unless the console already breached the mainstream market (in which case neither MS or Sony have hit that market yet with the PS4 or XB1).

The concept wasn't bad but they really seemed to have no idea how the entertainment market works outside of the products they currently offer (and even then it can be argued that they were way off base with what they perceived the market wanted out of the original Xbox One policies).

AngelicIceDiamond4331d ago

Imo MS could at least given it a chance. They're just trying to differentiate themselves with extra incentive like exclusive TV programming.

Netflix, Hulu, Amzon Prime and HBO Go are all doing it with exclusive shows.

But at the end of the day the only thing that really matters on a game console is, well, games.

That's why people buy these consoles in the first place.

lameguy4331d ago

If anything, it would be Netflix or Hulu approaching Sony/Microsoft to create content for them.

To Netflix and Hulu, they would just be another 3rd party provider of content BUT it would give them a leg up on any securing even more eyeballs from the gamer audience for the services and hence ads. E.g. whatever they had cooking for Halo would end up Netflix/Hulu exclusive.

For whatever they've been doing up until this point, perhaps MS will just sell the content right to them outright?

Darkstares4331d ago

I agree, having premium content on the Xbox limits its availability. Netflix is everywhere. Perhaps if they had some sort of Windows app for cellphones, the Xbox and the PC they could get the content out there but who would pay for it?

uth114331d ago

I'm thinking the logic is if you make must watch shows (like House of Cards) then you can force people to buy your hardware to watch it.

That's hard to swallow at $4/500 though.

Sony might have better luck doing this with playstation TV at $100. But still. Sony's already in the TV content buisiness. If they want to hedge on digital distribution, it might work better if they partnered with Amazon or something.

dcbronco4331d ago

You're wrong and hears why. First, Xbox already has a bigger subscriber count than any cable company and I believe bigger than Netflix. Two, their programming would have been geared towards the very group advertisers crave. Three, any thing they made that became a hit could be packaged and sold to the general public or to other networks. I believe there was already a deal in place for Halo on ShowTime. Not having an allegiance to anyone is irrelevant. You just have to have enough potential viewers. Live give them more than enough. Walking Dead is considered a huge hit. But it's audience size doesn't compare to the size of an audience during the 80's. TV has splintered. Netflix wasn't Netflix until 18 months ago. Before Season one of House of Cards, Netflix was struggling to survive after being slowly strangled by content holders looking to take it's place. Now they can't touch it. Its making money now. And growing. So much so that the telecoms are blackmailing Netflix. I can walk into a store and buy HoC today. No reason why Microsoft couldn't have done the same thing.

HacSawJimThugin4331d ago

And what a show HOC, Orange is the new Black...beast. I'm going to give Hemlock Grove another go didn't compel me like the others. Good post sir.

dcbronco4331d ago

Had ignore those disagrees. There are a huge number of children on this site. Coupled with a lot of adults that only read news about games. They have no clue about anything outside of release dates. Or they are so blinded by hate that reality ceased to exist for them anymore. They're like the American tea party.

Godmars2904331d ago

" It is a reason why I feel Sony should abandon the idea and instead look to get their own programmes"

Except Sony's doing it as much for their TVs as the PS brand. They likely will be offering it on iOS.

While the thing about Netflix to remember, which was pointed out long ago, is that use to be Xbox exclusive. That MS maneuvered the deal, had it all to themselves on consoles, only to piss away the advantage because it was put behind a paywall. Once it became available on the PS3 with only its own subscription to worry about, that became the most popular way to use Netflix for a while. Even over PC.

+ Show (3) more repliesLast reply 4331d ago
DanielGearSolid4331d ago

Shut your 20/20 hindsight ass up

(finally! been waiting to use that sentence effectively for yrs!)

ArtificiallyYours4331d ago (Edited 4331d ago )

In reality, Microsoft's Xbox services needed to go back to their 2004-2006 days, when getting a Live subscription was less hassle and bloat.

I don't want to be told how awesome the super bowl was, if I paid to play Halo online...

BX814331d ago

Lmao, you never go full Hollywood.

Show all comments (37)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai28d ago (Edited 28d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio28d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing28d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9228d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit28d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing28d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9228d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

Show all comments (13)
70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay30d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn230d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers30d ago (Edited 30d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn230d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown30d ago

You don't really know how this works huh?

Profchaos30d ago (Edited 30d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay30d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay30d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac29d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger30d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300030d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde30d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood30d ago (Edited 30d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde29d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

Read Full Story >>
gamefile.news
Agent7531d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_29d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.