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Sony and Partner Aim for High-Def Video Programming on PS3

Advertisers looking to target the male, 18- to 35-year-old demographic often look to video games or content sites about video games. Now there's a hybrid that blends the two on the Sony PlayStation 3 console.

Future U.S., a print and Web-based publisher of video games, technology, and lifestyle content and Sony Computer Entertainment of America formed a partnership to produce Qore: Powered By PlayStation Network, a downloadable, rich-media program delivered monthly in high-definition. As Future prepares for launch on Thursday, the ad units are being sold as a premium CPM product. Burger King and Universal Pictures signed on as sponsors. Activision, Konami, and Codemasters are among the launch advertisers.

Mercutio6560d ago (Edited 6560d ago )

AWESOMENESS. Is this coming to Europe?

I hope so!

chaosatom3336560d ago (Edited 6560d ago )

"Sony has agreed to provide exclusive game content including footage and game demos"

shine13966560d ago (Edited 6560d ago )

and so it begins...paid for video content on the ps3....I wish it was less then a pound though... it is the first one... and I haven't seen how it looks like but isn't this going affect psn bandwidth as a whole seeing as it its hd...remember when the new store was being loaded with no pics..

Yoma6560d ago

It's getting more and more B3yond. Damn, I'm a proud PS3 owner

ATLRoAcH6560d ago

This sounds really interesting.

"Qore draws on the talents of Future's editorial staff. "It's not a magazine, not a digizine," Bint said. "The nearest metaphor for it would be a magazine format TV show, but it's somewhat beyond that as well." The show is roughly two hours of downloadable content delivered to the PlayStation 3 console. The host reporters discuss video game and industry-related segments. Content includes playable demos, game previews, strategy guides, and developer interviews.

Gamers navigate through the program menu using the PlayStation 3 game controller, rather than a TV remote. Programming is also in high-definition, matching the console's resolution. That means game footage, walkthroughs, and demos are viewed in the same resolution as games are played. "It brings the whole thing to vivid life in no way that other media can, it's beyond TV," Bint said.

For the first issue, available for download on Thursday, advertiser Activision bought a placement to promote "Guitar Hero: Aerosmith," Konami will promote "Metal Gear Solid 4: Guns of the Patriots," and Codemasters ads will serve two titles, "Grid" and "Overlord." And, Universal Pictures will promote the upcoming film "The Incredible Hulk." The film studio's spot features a trailer with extra elements that make it fit with the Qore player."

"Gamers navigate through the program menu using the PlayStation 3 game controller, rather than a TV remote. Programming is also in high-definition, matching the console's resolution. That means game footage, walkthroughs, and demos are viewed in the same resolution as games are played. "It brings the whole thing to vivid life in no way that other media can, it's beyond TV," Bint said."

It isn't free though.

"The program is available through the PlayStation 3 marketplace, and each episode is $2.99. There is an annual subscription rate of $24.99 for 13 episodes. Payment is through the PlayStation Members wallet."

chaosatom3336560d ago (Edited 6560d ago )

that might be worth paying for.

But it's a step forward in some direction atleast.

ATLRoAcH6560d ago

I agree. It does seem to be worth $2.99. I was just letting people know who may of not read the whole thing. This seems pretty cool. Its something new. You may get something from Sony here you may not get elsewhere. I'll definitely be checking it out.

PoSTedUP6560d ago

2.99 an episode....i payed 2.99 for GO Sports Ski (psn game) and i wound up deleting it even though i payed money for it(it was so horrible). im probably not gonna subscribe but i will defiantly buy the episodes im interested in, they got my full blown attention on this 1, good sh*t sony!

ATLRoAcH6560d ago

I paid five dollars for Go!Sports Skydiving. I never felt so ripped off. Only five dollars and I really felt ripped off.

Forbidden_Darkness6560d ago

ohh wow, i cant wait for this, im going to subscribe right a way when i can that is!

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot21d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle21d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7720d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

15 Years Ago, Mortal Kombat (2011) Saved Gaming’s Biggest Fighting Franchise

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.

Read Full Story >>
fortressofsolitude.co.za
italiangamer29d ago

"Gaming’s Biggest Fighting Franchise"

Press X to (seriously) doubt.

DarXyde27d ago

Underrated comment. I used to hate that game so much that any time my siblings asked me to play it, I just picked Hom and shut myself down mid-match.

Soy28d ago

And then MK1 killed it again.

DivineHand12527d ago (Edited 27d ago )

15 years went by so fast. I remember playing through the story mode at launch.

90°

PlayStation legend Shuhei Yoshida says Jim Ryan fired him because he didn't listen to him

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.

Read Full Story >>
eurogamer.net
Relientk7729d ago

Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.

Cacabunga29d ago

It should be free highway for him now.. but Sony are too stupid to see this, especially that moron Hulst

S2Killinit29d ago (Edited 29d ago )

Wtf why all that anger. PlayStation is dominating on every level. Besides I think there is a little more to hiring a CEO than just who is available. Its not like its a athlete your team wants to buy.

neutralgamer199228d ago

S2Killinit

live service failures, chasing trends, closing studios. yes dominating

Cacabunga28d ago

Sony is Dominating because competition is not existing. Compared to previous gens this is the poorest in terms of software offerings.

Last gen we got Uncharted 4 Lost Legacy and TLOU2 from ND alone.

This is so far a remasters gen, with no competition to lift up the quality

1nsomniac28d ago (Edited 28d ago )

..."PlayStation is dominating on every level"....

...Really???

PlayStation are soon heading into a new generation in the not to distant future. They currently have the worst customer satisfaction they've ever sustained as a company. The company is heading for a huge crash while at the same time they'll need to be planning how they are going to try and win back that favour and the build up to their new releases.

Yes financially they're winning but they're going to have to ride out this complete public corporate disaster. No one has faith in the company or the product anymore. They've damaged their public image so much this generation. Greed can kill anyone.

medman28d ago

Hulst is a disaster......

+ Show (2) more repliesLast reply 28d ago
blacktiger28d ago

He would've done the same thing and fire Jim Ryan and Shuhei would be the villain. Why?
Because Elite creates the narrative and distraction for gamers, users and citizens.

Outside_ofthe_Box29d ago

More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.

robtion28d ago

Yep. Yoshida was responsible for bringing one of the best games of this generation to playstation (Stellar Blade). He is an actual gamer and is in touch with what gamers want (creative, fun games, not GaaS and agenda pushing). He also seems like a genuinely nice guy if you watch some interviews. Of course they got rid of him.

darthv7229d ago

Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.

Agent7529d ago

Microflop. After Windows XP and Xbox 360, it all went floppy.

S2Killinit29d ago

Floppy 😆
No pun intended

badz14929d ago

Yoshida for President! Jim Ryan was and always be a hack! Sony should get Shu back

Lightning7729d ago

All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.

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