
Advertisers looking to target the male, 18- to 35-year-old demographic often look to video games or content sites about video games. Now there's a hybrid that blends the two on the Sony PlayStation 3 console.
Future U.S., a print and Web-based publisher of video games, technology, and lifestyle content and Sony Computer Entertainment of America formed a partnership to produce Qore: Powered By PlayStation Network, a downloadable, rich-media program delivered monthly in high-definition. As Future prepares for launch on Thursday, the ad units are being sold as a premium CPM product. Burger King and Universal Pictures signed on as sponsors. Activision, Konami, and Codemasters are among the launch advertisers.

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.
Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.
They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

A brutal reset, a smarter story, and a return to what made it great—Mortal Kombat (2011) revived the series.
15 years went by so fast. I remember playing through the story mode at launch.

Why did Sony push Shuhei Yoshida out of his role leading PlayStation's first-party games? He'd overseen some huge successes. Well, apparently, he didn't listen.
Yeah I can see that for sure. Shuhei Yoshida should have been in charge not Jim Ryan.
More confirmation that Jim Ryan is the culprit for what has happened to Sony. Hulst needs to go too. What sucks is that a lot of the good top heads at Sony are no longer there. I wish that guys that were forced out prematurely by Dumbo Jimbo like Shuhei and Layden came back.
Makes you wonder if MS even thought about hiring him after Phil and Sarah were leaving. He certainly couldn't make their situation any worse.
All the gamer/consumer lead heads are gone across PS and Xbox. shuhei gone phil's gone (questionable) but gone. The future of gaming is somewhat uncertain across the board.
AWESOMENESS. Is this coming to Europe?
I hope so!
This sounds really interesting.
"Qore draws on the talents of Future's editorial staff. "It's not a magazine, not a digizine," Bint said. "The nearest metaphor for it would be a magazine format TV show, but it's somewhat beyond that as well." The show is roughly two hours of downloadable content delivered to the PlayStation 3 console. The host reporters discuss video game and industry-related segments. Content includes playable demos, game previews, strategy guides, and developer interviews.
Gamers navigate through the program menu using the PlayStation 3 game controller, rather than a TV remote. Programming is also in high-definition, matching the console's resolution. That means game footage, walkthroughs, and demos are viewed in the same resolution as games are played. "It brings the whole thing to vivid life in no way that other media can, it's beyond TV," Bint said.
For the first issue, available for download on Thursday, advertiser Activision bought a placement to promote "Guitar Hero: Aerosmith," Konami will promote "Metal Gear Solid 4: Guns of the Patriots," and Codemasters ads will serve two titles, "Grid" and "Overlord." And, Universal Pictures will promote the upcoming film "The Incredible Hulk." The film studio's spot features a trailer with extra elements that make it fit with the Qore player."
"Gamers navigate through the program menu using the PlayStation 3 game controller, rather than a TV remote. Programming is also in high-definition, matching the console's resolution. That means game footage, walkthroughs, and demos are viewed in the same resolution as games are played. "It brings the whole thing to vivid life in no way that other media can, it's beyond TV," Bint said."
It isn't free though.
"The program is available through the PlayStation 3 marketplace, and each episode is $2.99. There is an annual subscription rate of $24.99 for 13 episodes. Payment is through the PlayStation Members wallet."
but you can't have it all!
in a good way
ohh wow, i cant wait for this, im going to subscribe right a way when i can that is!