According to research compiled by Nielsen Games, the European Union is the second-largest videogaming territory in the world.
Gaming generated EUR 7.3 billion (USD 11.4 billion) in the European Union during 2007, compared with EUR 7.4 billion (USD 11.5 billion) in Asia and EUR 6.9 billion (USD 10.7 billion) in the United States.
The average age of a gamer in the UK is 33 – the highest out of the territories surveyed - and 42 per cent of UK game players have children.
Across Europe, 81 per cent of parents say that they enjoy playing games with their children.
Of those polled, 72 per cent found gaming "a fun way to spend time" - compared to 68 per cent for television and cinema - and 57 per cent believe that gaming "stimulates the imagination" - compared to 48 per cent for movies and 35 per cent for television.
The research also revealed that 93 per cent of Europeans recognise the PEGI age rating labels.
"This research confirms what the industry has realised for a long time - gaming is now enjoyed by an incredibly diverse audience," said ELSPA managing director Michael Rawlinson.
"And the UK is a particularly mature market – we have the oldest, most passionate gamers across Europe.
"The fact that gamers are growing up and enjoying gaming with their children illustrates the enduring nature of the medium. It's fair to say that, compared to other forms of entertainment, games are doing well."
The research, entitled Videogamers in Europe – 2008, was compiled by Nielsen Games based upon surveys of 6000 active gamers, aged 16-49, across 15 countries: the UK, France, Germany, Italy, Spain, Benelux, Switzerland, Austria, Denmark, Sweden, Norway, Finland, Czech Republic, Poland and Latvia.
Wedbush Securities analyst Michael Pachter believes the next Xbox console might be already dead due to Microsoft embracing Game Pass at $30.
You know the world is f’d up when Michael Pachter has given up cheerleading Xbox.
Wouldn't it be the case of Pachter finally agreeing with parts of us rather than we agreeing with him?
I remember vividly that back in the day when GP was introduced and shaped further, many of us were saying that it's a great service on one hand. But were also already skeptical, too, as to how Microsoft would be able to keep the service running financially in the future.
Or/and how it would affect studios and game development in general.
As of March 2026, I think we have the answers some of us anticipated back then, when it was still Pachter who had forecasted «100 million subscribers».
Nintendo announced Friday that several of its long-time partners, including DeNA, will sell off some ¥300 billion in company shares.
Digital intelligence and analytics firm Sensor Tower has released its State of Gaming 2026 report, revealing flat growth in mobile game revenue, double-digit growth for PC and console gaming, and another record year for PC, with more games sold on Steam than ever before.
finish the console war
finish it with MGS4
discard all your other consoles as you did with x360 ( 60% traded for either PS3 /Wii)
Thats why
PS3 is strongest in all the strong territories now. And it's still tieing and winning in the U.S. also ; P
But i am sure theyll spin it around somehow
ok, now it's unanimous,
X-Box 3rd60 will lose this console war.
The proof is right here. You PUTO Bots just lost your last foot hold in the U.S. to the Wii and Europe to the PS3