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Will Microsoft Have A More Aggressive Xbox One Strategy At E3?

Microsoft's (NASDAQ: MSFT) Xbox One has sold five million units worldwide, but that hasn't been enough to keep up with its chief competitor.

Will this force Microsoft to adjust its strategy in promoting Xbox One at this year's Electronic Entertainment Expo?

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benzinga.com
pwnsause_returns4397d ago

it didnt just sell 5 Million, it sold 5 million to retailers. most of that stock still sits there.

Sony sold 7 Million to consumers.

pwnsause_returns4397d ago (Edited 4397d ago )

no matter how you ugh it, thats the truth. it all about how to get consumer interest back so they can sell those off the shelf.

whelp, my bubbles are gone, hate away guys.

alexkoepp4397d ago (Edited 4397d ago )

Its funny that these fanboys think retailers are just purposefully stockpiling x1 units lol. Maybe you have never worked in retail guys, but you order what you can sell. If you aren't selling you don't order more. A shipped number is within a week or two of being a sold number, this is how people in a retail business work. If you keep buying things you don't sell you aren't a successful business.

and Sony hasn't sold 7 million units to consumers buddy, Sony sells to retailers for the most part. Only a fraction of those users bought directly from sony

MysticStrummer4397d ago

@alex - Yet MS is slowing production.

georgeenoob4397d ago

@Mystic

How does that change the fact retailers still bought 5 mil consoles?

Wh15ky4397d ago (Edited 4397d ago )

"and Sony hasn't sold 7 million units to consumers buddy, Sony sells to retailers for the most part. Only a fraction of those users bought directly from sony"

LOL! Do you honestly think that's what people mean when they say "Sony sold 7 Million to consumers".

@Georgeenoob

It could mean retailers are not ordering the amounts they were possibly because they are still trying to shift existing stock.

GameNameFame4396d ago

Desperategeorge and Alex.

MS slowing production is ultimate admission that they know it is not selling. Shelve units are not 2 weeks from being sold. That is just desperate.

They wouldnt have the discount sales and free game package sales if it was selling.

Even those price cuts didn't sell Xbox and now they have to slow production.

Biggest4396d ago

Slowed production and retailer price cuts mean that the 5 million sold to retailers were mistakenly stockpiled. The retailers THOUGHT they would be selling them quickly. The retailers made the same mistake that the Xbox division made. Oops!

+ Show (5) more repliesLast reply 4396d ago
MultiConsoleGamer4397d ago (Edited 4397d ago )

Combined PS3/PS4 numbers not seperated out in their recent financial report.

72 markets > 13 markets.

Ittoryu4397d ago

Ugh 72 markets of which only 14 are responsible for the major of games sales and historically where the xbox brand does the most business.That means the xbone is in the markets that count jesus let it go. They need to do something.

MultiConsoleGamer4397d ago

Show us the data that backs your claims. Name the 14 markets and show us the sales for each region.

Go on, we'll wait.

biggame9014397d ago

He's right. XB1 has been released in North America, and most of the major European markets (UK, France, Germany, Spain, and Italy) and Oceania. These major account for the mass majority of console sales, and going by the XBOX 360, those markets accounted for nearly 90% of Xbox sales. So the 72 vs 13 argument is essentially null and void.

I'm disappointed in you. I figured you had more sense than to use such a played out argument, knowing what you know.

MultiConsoleGamer4397d ago

So no data then? Not surprising.

72 vs 13 a "null" argument? Ha ha ha ha!

Biggest4396d ago

The combined numbers were seperated. 7 million PS4s sold to consumer. They didn't say 7 million Playstation consoles. They said 7 million PS4s. Don't hide your head in the sand. You know the truth.

Every tracked country and region shows the PS4 selling more than the Xbox One. Every. Single. Market. All of the markets. All 13. All 72. All 1000978987987. Doesn't matter. Every single market where a PS4 and Xbox One are available for purchase shows the same thing. PS4 is leading in sales to consumer. Enjoy the sand helmet.

MultiConsoleGamer4396d ago

Another scared fanboy desperately grasping at straws with no facts or numbers to back his claims

You stink of fear

Wh15ky4395d ago

You're the one that sounds like a scared desparate fanboy.

Are you suggesting what he is saying is untrue? If so, where are your facts and numbers?

All the facts and numbers I have seen to this point back up Biggests claims, however, I have no desire to hunt through the thousands of articles in an attempt to prove anything to you, just as I'm sure nobody else has.

"You stink of fear"

You're psychological projection is transparent.

I really don't believe you are a "multiconsoleowner".

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SaffronCurse4397d ago

Ugh...This is why I'm on Gaf more..

DLConspiracy4397d ago

Yet everyone treats it as though they have stock options with Sony. It's probably safe to say most people don't even have shares in anything in these comments.

shadyiswin4397d ago

pretty sure you'd be a fool to buy sony's stock at this point lol,i do own shares in microsoft,home depot,walmart,proctor and gamble and jp morgan tho

HappyWithOneBubble4397d ago

Dude come on it don't matter. Sold to customers or retailers is still sold no matter how you look at it.

edwick4397d ago

no, it's not. sold-through is sold to consumers, sold-in is sold to retailers. sony's sold-through is 7 million. xbox one's sold-in is 5 million. nobody can say for a fact what microsofts sold-through number is, because they haven't released that number. but it's less than 5 million. maybe 4.5?

air14397d ago

Sony says thank you for making that clear...

nucky644397d ago

why are so many disagreeing?
i don't care about sales for any system but i read about what's going on.
here's an article from 2 weeks ago:
http://www.examiner.com/art...

lelo4397d ago (Edited 4397d ago )

@pwnsause_returns

Seriously dude, just stop trolling and grow up!

As for E3, Microsoft need exclusives and they need to be big exclusives that sell consoles. They also need something that counters Sony's PSN+ offerings ... and a cheaper Kinect-less X1. That's my opinion, but what the hell do I know.

TheXgamerLive4397d ago (Edited 4397d ago )

Man you trolls just cant stay away from Xbox articles can you. Sold 5 million give or take and currently only in 13 markets sooo technically its a hell of a lot better than sonys share. September adds 49 more markets and Xbox will jump past sonys ps4. Regardless of that both systems are doing great and should be respected and instead we should all focus on games that are coming to us.
Comment yes Troll no.

Underworld4396d ago

Sold 5 million to retailers not consumers, there's a difference.

"September adds 49 more markets and Xbox will jump past sonys ps4."

Lol, that made me chuckle. No it won't. X1 is already out in the biggest and it's strongest markets and it's being beat in each of them.

Gunstar754397d ago

Yes. My local GAME has only sold 0.5 xbox ones since launch and they have had to rent an aircraft hanger to store their unsold stock.

I also heard that Larry Hryb has told the diggers in New Mexico not to fill in the hole where the E.T games were exhumed as Microsoft might need to bury "some stuff" themselves.

In total, only 27 xbox ones have been sold, globally and those are real statistics!!!

mhunterjr4397d ago

You're right, MS sold 5mil to retailers... Which means they sold 5 mill. Not nearly as impressive as Sony's 7mil sell through, but the phrase 'MS sold 5 mil xbox ones' is accurate.

Azzanation4396d ago

Xbox sell 1.2 million X1s a month. Soon it will ship 6-7 million. Look at it in any way you want. X1 is selling and stores will continue to supply when they sell though.

X1 - 13 countries - sold 4.4 million
PS4 - 72 countries - sold 7 million

You do the math.

FlameBaitGod4396d ago

They will lie in E3 like they ALWAYS DO

+ Show (10) more repliesLast reply 4395d ago
Axios24397d ago (Edited 4397d ago )

Aggressive new strategy = opening in 42 more Countries

@Kayant

http://www.cnet.com/news/xb...

So according to pwnsause_returns, less than 2.5m X1 have resulted in TitanFall on X1 outselling ISS in Europe and North America, lol

@ Kayant, not saying you are wrong, but the article states that 26 were previously confirmed and now it's 28.

@ Lukas, still coming into a conversation without reading the previous comments, the troll suggested that 2.5m X1 were on shelves, just wondering how 2.5m X1 outsold 7m PS4, according to the troll.

@ Lukas

COD in North America
PS4...1.14m
X1...1.2m

Poor Lukas, he asked for an apples to apples comparison and then balked when he got it

Kayant4397d ago

*40 in total.

26 new http://news.xbox.com/2014/0... + 13 launch + china. It's actually 40

christocolus4397d ago (Edited 4397d ago )

From all thats been going on,i know MS is going to have a hell of a show at e3..im so excited.cant wait.

@Axios

You beat me to it. Was about to post that link.

Kayant4397d ago

"Besides China, Microsoft's Xbox One will also debut in 28 other countries in September, such as India, Japan, Korea and Singapore for a total number of 42. Previously, only 26 markets had been confirmed" - Total number of 42. Which is wrong anyways because the only country not on the list is china all the other countries they list are in the new 26 markets list which makes it 40 not 42.

GarrusVakarian4397d ago (Edited 4397d ago )

Still comparing Titanfall to Infamous SS i see, Axios?

Weren't you asking for another member to compare apples to apples the other day? Oh well, wouldn't be the first time you have shifted the goalposts to suit your arguments.

Also what you're saying isn't some shocking revelation worth bragging about, it's just basic common sense....if Infamous SS overall sales are around the 1.1 million mark, then obviously less than 2.5 million X1's with a copy of TF for each of those X1's is going to outsell Infamous SS, lmao. Basic math, 1.1 is smaller than 2.5.

Why don't you do some apples to apples comparisons?

Tomb Raider?
Call Of Duty?
Battlefield 4?
Ground Zeroes?

No?

@Axios

I read all the comments here just fine. There was no reason for you to bring Infamous SS into this, regardless of other people trolling. But you just couldn't help yourself, so i called you out on it. Willing to make apples to apples comparisons from now on, or do i have to continue calling you out? Lol at you keeping tabs open, that cracks me up.

And seriously, your obsession with Infamous SS is ridiculous. Why don't you just find a way to play it and let off that steam you have built up inside you? All you ever do is talk about Infamous SS.

shadyiswin4397d ago

well you can't simply compare apples to apples. Cause while you ps4 fans were having a drought which would lead to higher sales of tomb raider ( i remember that week it sold well on ps4 cause there was literally nothing else out,people were even buying knack...lol) nba 2k14,battlefield and so and so on xbox one owners were buying dead rising 3,forza,ryse,plants vs zombies,titanfall,killer instict,kinect sports and so and so on. Basically it's not that simple,but what is simple is software charts and when you see that 6 out of the top 10 games are on an xbox platform it tells me xbox is selling just fine and being well supported.

GarrusVakarian4397d ago (Edited 4397d ago )

"@ Lukas

COD in North America
PS4...1.14m
X1...1.2m"

Hahaha. America = the world?

It's sad how desperately you bury your head in the sand while simultaneously moving goalposts in order to find a "victory".

You made sure above to mention that TF is outselling Infamous AA in North America *AND* Europe...but now you only want to mention NA sales for CoD, why is that? Why aren't listing CoD's Europe numbers? You're unbelievable.

"Poor Lukas, he asked for an apples to apples comparison and then balked when he got it"

HUH?! Where is the apples to apples comparison? YOU said TF is outselling Infamous SS in NA *and* Europe....you said that - "have resulted in TitanFall on X1 outselling ISS in Europe and North America, lol"....yet you conveniently miss out Europe's sales when mentioning CoD. If that's comparing apples to apples in your mind then you are further gone that i thought. Seems the only person "balking" is you, when it comes the existence of Europe, LOL.

So if you would be so kind as to list CoD's Europe sales, please......

GrandpaSnake4397d ago

I am almost convinced this guy is a payed shill, i am glad you are taking the time to prove him incorrect.
Also props for trying to go against him on a obvious xbox flame bait article.

supercpu4397d ago

Troll lukas . Surely with a bigger user base they will sell more there plz don't forget to mention that peace and love to all gamers ☺

diehardmetallicafan4397d ago

well said lukas. i hate people who think the borders of america is the edge of the world

shadyiswin4397d ago

because listing the europe numbers would be stupid seeing as the xbox one is not available to half of europe,the fact that titanfall is killing europe is huge win in itself. If you are looking for a more accurate answer to sales then you would use america cause they are both 100% penetrated here.

Like i said above,xbox one has way exclusives than the ps4 so this would lead to what look like lower sales in some games,but in reality maybe no one cared for need for speed rivals cause they got forza 5,and if you think batlefield 4 and ghost sales weren't impacted by garden warfare and titanfall you are just foolish,but this is n4g after all. It is nice to have nice choice of games on my console of choice.

Even with the 2-3 million sales lead and the huge drought of games,infamous didn't move hardly anything,why? cause no buys sony's exclusives which is why all of there studios are in disarray. I knew it was a rap when kinect sports outsold gran turismo 5,what did gt 6 sell? less that 2.5 million.... last of us is the only exception selling 6 million+ great job,not halo great and also wont spawn sequels and so on,so basically it was lighting in a bottle for sony,not to mention it seems like naughty dog crew members are trying to get hell way from sony lol

+ Show (1) more replyLast reply 4397d ago
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nope1114397d ago

*Removes the worthless Kinect*

Uh-oh, sh*t just got real, son!

DVS-Zev4397d ago

Can't believe it's been almost a year already.Man, does time ever fly by.

Aces174397d ago

How is a little over 5 months almost a year?

incendy354397d ago

Super Time Force is coming May 14. I can't wait. As for E3, I don't really care haha. I mean I do but yeah, not worried about who is more aggressive lol.

christocolus4397d ago

Dude E3 is next month. I'm super psyched for it.

ghostface94397d ago

where did you heard that i have been waiting months for that game cant wait for both

incendy354397d ago (Edited 4397d ago )

Capy announced on Twitter today! I am so excited https://twitter.com/CAPYGAM...
https://www.youtube.com/wat...

beerzombie4397d ago

That game is a must buy. playing on my X1 cant for this.

Show all comments (70)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

Read Full Story >>
twistedvoxel.com
-Foxtrot18d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle17d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7717d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

Read Full Story >>
swtorstrategies.com
Relientk7722d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

Read Full Story >>
news.xbox.com
23d ago Replies(15)
Outside_ofthe_Box23d ago (Edited 23d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300023d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7223d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit22d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

23d ago Replies(4)
CrashMania23d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit22d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0722d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr23d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box23d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr22d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit22d ago (Edited 22d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9523d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7223d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit22d ago (Edited 22d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--22d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box22d ago (Edited 22d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7222d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket22d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm22d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde22d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9222d ago (Edited 22d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 22d ago
maximusprime_23d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

23d ago
BeHunted23d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

23d ago
CrashMania23d ago (Edited 23d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit22d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9222d ago (Edited 22d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

22d ago
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shadowT23d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers23d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14922d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0722d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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