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How Microsoft Is Taking Netflix Head On

It all started with Time Warner's (TWX) HBO doing original series, with shows like Sex & the City and The Sopranos. But now, as Netflix (NFLX) takes the original content race into the 21st century, everyone, including Microsoft (MSFT), wants in on the act.

Microsoft announced Xbox Entertainment Studios will be unveiling a ton of original programming set to hit the Xbox One, Xbox 360 and other Microsoft devices (Microsoft Surface, Windows Phones?), starting in June. The programming includes a multitude of different genres, such as documentaries, sci-fi, comedy and much more. There are 12 different projects, with some already in production, while others are still in development. Perhaps the most notable is a television series on Halo, Microsoft's hit video game, to be produced by movie director Ridley Scott. Microsoft noted that this project is separate from the one Steve Spielberg is working on, adding Spielberg will "executive produce the live-action TV series, created in partner...

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JoGam4404d ago (Edited 4404d ago )

Stop it. Enough! Just let it go.

Anon19744404d ago (Edited 4404d ago )

Let what go? You don't think that Microsoft spending to go head 2 head with the largest original streaming services available, utilizing every Xbox Live account out there as a trojan horse to deliver gaming related original programming..via game consoles, is newsworthy to gamers or a topic of discussion?

Frankly, I think this is awesome. Being a fan of Halo alone I'm looking forward to seeing what kind of sci-fi awesomeness the live action series has in store for us. Without a doubt this is a feather in the cap for the Xbox One, and for Microsoft's paid XBL service. And the off-shoot is this will most likely cause Netflix to up their game, maybe even delving into game-centric original content as well. Certainly they can use a little competition to keep them on their toes.

At the end of the day, if the shows are good, Microsoft will no doubt move a few more Xbox One consoles, and the more Xbox One units in people's homes, the more developers are going to invest resources into making games for those platforms.

I don't see a negative side to this at all from a gamer's perspective. Hell, if they're successful here, maybe Sony will step up to the plate with some original video content for PSN as well (and not gaming related reality shows). I'm glad Netflix is getting more competition!

Mikelarry4404d ago (Edited 4404d ago )

"maybe Sony will step up to the plate with some original video content for PSN as well (and not gaming related reality shows). I'm glad Netflix is getting more competition!"

I am sure Sony also touched on that subject briefly at thier last E3 event. And also agree with your last statement with serious competition it would force Netflix offer even better option's

JoGam4404d ago (Edited 4404d ago )

sony is already doing orignal content. They are already working on it too.

Anon19744404d ago (Edited 4404d ago )

No, I mean good original content. :)

Actually, I guess that "Powers" series sounds like it could have some promise. All I've seen from Sony for original PSN programming was "The Tester".

Well, and Qore. I admit, I kinda miss Qore. I had Qore even before PS+ existed.

mcstorm4403d ago

@darkride66 your spot on. For me living in the UK we need more company's like Love film and Netflix to take on Sky so adding Microsoft into this is a plus for me. If Microsoft can look to build this service in with the music and Xbox live it is a big plus for me. I use Xbox music on my phone, Tablet and Xbox one and love the service. What I am hearing from Xbox originals it sounds good so far and again its part of Microsoft moving its media side out of the dark ages and looking at giving Microsoft other ways of revenue as well as Windows and Office.

Look forward to seeing more of what this will offer us.

fei-hung4403d ago

@darkride66

Sony Television has created tons of original content on its own or through partnership:

jeopardy
Community
Days of our Lives
robot chicken
wheel of fortune
the bondooks
hannibal
ER
king of queens
seinfeld
rules of engagement
bewitched
ripleys believe it or not
the real ghostbusters
slimer and the real ghostbusters
walker texas ranger
steve harvey show
the dating game
newlywed game
just shoot me
dawsons creek
jumanji the series
the extreme ghostbusters
jackie chan adventures
max steel
spiderman animated series
breaking bad
happy endings
starsky and hutch
hart 2 hart
tj hooker
charlies angels

...and the list literally goes on and on.

The difference is the content Sony creates through its many subsidiaries or through its major studios go out on pretty much all platforms. Microsoft will not be sharing their created content.

http://en.wikipedia.org/wik...

Anon19744403d ago

@fei-hung. That's not what we're talking bout here at all. Of course Sony has created great television, movies an music over the years. No one is saying differently. But when it comes to original series meant for streaming on their digital service...it's a completely different, isn't it now?

So far (with the exception of recently announced programming) Sony's commitment to providing and spending money on original content for their digital service has been pretty much zilch. You can't argue otherwise. The television market isn't the online streaming market. They're completely different beasts, which is why it's making news that services like Netflix are producing original, hit shows, and why Sony, Amazon and Microsoft throwing their hats in the ring matter.

fei-hung4403d ago

@darkride66

Agreed.

I dont care as long as SKY gets a big kick in the ass.

My only issue is we will have this thing where lots of great content will be shared across various subscription models meaning to get the best content, one will have to subscribe to a bunch of different models, which is a pain in the ass financially.

Thehyph4403d ago

The millions will cancel their Netflix accounts when this content launches!

...sike..

Why does everything have to be a competition? It's more like these services compliment each other in the competition against cable companies.

MysticStrummer4403d ago (Edited 4403d ago )

"maybe Sony will step up to the plate with some original video content for PSN as well"

As a gamer I sure hope not. I want that money spent on games.

Having said that, I don't see where this "taking on Netflix" thing comes from. All the different services and/or cable channels that offer original programming are taking on the networks, and it's working because traditional TV is dying a slow death.

+ Show (6) more repliesLast reply 4403d ago
BX814403d ago

@ jogam

You said Sony is already doing original content? Should they just let it go as well? The Xb1 was designed to do multiple things very well. You better get use to it!

badz1494403d ago

so..I guess...good luck?

gaming related/oriented/spin-off tv shows aren't really something that too many people are interested in. they usually make money because they are games and sold as games but when it comes to the cinema or tv, they just don't have the massive appeal lots of tv shows have which are watched all around the world and Netflix have lots of those.

I'm not trying to be negative here but if MS have the money to do it, and I think they do, I would like to see they go into this tv thing and start making something worthwhile, not just as fillers so they can say "we have original tv series too"! would love to see what they come up with but please, just please, don't EVER says something like taking on Netflix as it kinda looks unrealistic and STUPID all at the same time. no one in their sane mind would think that people would ditch popular tv series for gaming related tv series.

Hellsvacancy4403d ago (Edited 4403d ago )

I dunno why anyone even uses Netflix, I can't speak for outside the UK but here Netflix is a waste of time, a 30 day free trial is enough to say "i've watched Netflix"

Same for LoveFilm or Amazon Instant whatever it's called now, just not enough content for my needs, always the same old stuff

Like I said, the UK version sucks

JOEgolferG4403d ago

I like Netflix it's worth £5 a month where as Amazon/Love film isn't!

mkis0074403d ago

whole series like family guy futurama, star trek, psyche, supernatural...etc... worth it to me... $8 a month is a steal.

All commercial free.

lonelyplayer4403d ago

Get unblock-us.com so you can have access to a lot of content :)

JeffGUNZ4403d ago (Edited 4403d ago )

I live in the USA, I dropped cable and only have Netflix and it was the best move I did. You truly see how many filler BS channels are out there that you never use in cable. I was using DirecTV and only used about 15 channels out of a 1000 and was paying close to $80 a month. I dropped it and the only thing I miss now is the NFL Sunday ticket and watching the New York Rangers (NHL). Now, I either go to a local bar on Sundays for NFL and I stream all my hockey games on my tablet and only pay $8 per month for Netflix.

+ Show (1) more replyLast reply 4403d ago
hazard17remedy4403d ago

I love Netflix. It has great shows, like American Horror Story, Hemlock Grove (AMAZING), Supernatural, How I Met Your Mother, Friends and now we have From Dusk Till Dawn, that is getting more and more legendary. Also, there's some awesome movies. The only complain i have it's that AHS and Supernatural needs new seasons.

If Microsoft can do things with the same qualities that Netflix has, i'm in, for sure.

Deadpool1014403d ago

Hold on a sec, when this story broke...

http://www.mcvuk.com/index....

...were there loads of articles on N4G claiming Sony were taking on Netflix? Just curious.

Anon19744403d ago (Edited 4403d ago )

You're asking if, when it leaked Sony was developing one new original animated show for PSN if people said they were taking on Netflix? No...no they did not say they were taking on Netflix with that one show.

Were there articles here saying Sony was taking on Netflix when they launched their video streaming service in general, you bet your ass there were.

http://n4g.com/news/416718/...

Deadpool1014403d ago

Lol no I figured not with the one show but when they announced they were looking to make original programming in general. Though im glad to see the was at least one article (thanks for linking it btw) their just seems to be so much vitriol towards Microsoft doing the same thing. The whole things pointless as they arent even competing with Netflix. One is a service that provides movies, tv boxsets and original series', the other is just a few original programmes. No one is gonna cancel their subscription to Netflix because they can now watch Major Nelson look for ET in the desert lol

Anon19744403d ago (Edited 4403d ago )

"just seems to be so much vitriol towards Microsoft doing the same thing"

Just out of curiosity, where are you getting that from? In the comments, no one seems to have a problem with it, and certainly this article isn't painting it as a bad thing, or saying it's negative in any way.

Claiming there's "vitriol" towards Microsoft for daring to offer original content...where on earth are you getting from? I'm not seeing it.

As for Microsoft not competing with Netflix, that's absurd. Of course they are. Look at the marketplace. Who out there is offering original, streaming content via their online service for a price. The main company is Netflix. Now, MS is offering original, streaming content via their paid service. This couldn't be any more cut and dry. What else do you call it when two different companies put out a similar product to the same market? It's competition. Of course there are differences that set the two product offerings apart but in this space...in the market for original, online streaming content...MS isn't offering their content in a vacuum. Of course there's other players in the market they're in competition with, the main one being Netflix.

And it's a good thing!

Charybdis4403d ago (Edited 4403d ago )

It already started with viva pinata tv. Microsoft has some interesting ip which can be translated to tv or even the big screen, I don't think they will limit their content only to the xb1, initially they might. In the end I believe their content will find their way to an international audience, the same way HBO content is leased to other international television channels. If Microsoft is smart they might even licence some content (after exclusive xbox period) to netflix.

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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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-Foxtrot21d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle21d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7721d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

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Relientk7726d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

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26d ago Replies(15)
Outside_ofthe_Box26d ago (Edited 26d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300026d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7226d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit26d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

26d ago Replies(4)
CrashMania26d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit26d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0726d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr26d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box26d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr26d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit26d ago (Edited 26d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9526d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7226d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit26d ago (Edited 26d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--26d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box26d ago (Edited 26d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7226d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket26d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm26d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde26d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9226d ago (Edited 26d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 26d ago
maximusprime_26d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

26d ago
BeHunted26d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

26d ago
CrashMania26d ago (Edited 26d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit26d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9226d ago (Edited 26d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

25d ago
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shadowT26d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers26d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14926d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0726d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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