I have to give MS props. I lost my want for a xb1 with the announcement. They switched up the direction of the console and made me want to get 1 again. Now they just need to keep updating the u.i. and pump out excellent gaming experiences.

MS don't need to repair their rep they come out with new ideas every gen and with the 360 they done everything they said they would over the the long term and already the x1 is better than it was at launch so keep up the good work and bring back DRM it was only sony fans that had a problem with it

LMAO!!painting the backround playstation blue is not gonna save it.

They aren't they are still getting laughed at.

It could be a good start if they stop lying to their customers and stop giving false hopes and promoting little features as a massive game changer that will revolutionize the world and then falling so short.

Stopping that could help them a lot.

Microsoft is trying to repair their image by trying to convince people that there isn't a difference between units shipped and units sold? HaHa! That was a good one...

My god the author is nuts if he thinks those three things are bringing back it's image...and oddly why only those three things?

Bringing back the Start menu isn't bringing back it's image, it merely stops the destruction of it's image by not doing so.

Just like all the 180's on the Xbox One (and more surely to come) don't repair the image, they just stop the bleeding of it.

DX12? No..actually DX12 hurts their image. Because it's all an advertising gimmick. Instead of updating the current version (which is what they said they wanted to do), or even just add a .1 to the current DX, they decided they needed a gimmick to fool people and that gimmick was making the updates a full-fledged different release called 12. Quit lying to us Microsoft, because even still with your most recent public actions, you are still lying, and obfuscating the truth.

Sold through to retailers. No...we want sold to customers. Fastest selling Xbox nonsense...well given you have tons of oversupply now, took so many preorders that even now all these months later, your launch numbers are like 1/3 of your sales (quite sad), and the Xbox 360 was supply constrained, it's quite a dishonest comparison. The Xbox 360 sold 10.4 million units in 2006. Let's see what fraction Xbox One sells in 2014. Right now, they're at about 1.1 million through 3 months. They need to sell over a million per month the rest of the year to match the 360 and it was supply constrained early on. The reality is, the Xbox One is selling horribly after you remove the pre-order numbers. So quit lying to us about fastest selling anything.

So no, to people paying attention, while an improved standard is good, the fact they ditched their plan and did so only for marketing purposes actually it a case showcasing how little Microsoft has changed. This was coming one way or the other as DX11.2 or 11.3, but they decided to call it 12 and hype it.

New features for Windows 8.1 phones? No, improvement is the name of the game, you don't repair your image by doing what you were supposed to do, especially in a segment no one cares about. Windows cellphones.

NONE OF THIS repairs their image. Their method of running the corporation and how they approach their customers, THAT is what they need to change. They need to stop all their anti-consumer practices, including all spying for the NSA which they FULLY knew EVERYTHING about.

Well I'm sick of doing their work for them, you know, thinking, unlike what they do, so let them figure the rest out. Because it's far more then just that.

For them to repair their image, they need to stop being scumbags and start engaging in actions that actually repair its image by going above and beyond in their policies to benefit the consumer. Make a few decisions that even other companies wouldn't make, by giving something up, for the benefit of the customer.

Microsoft has bad image, not because of bad luck, not because of a couple of bad decisions, but because they are run by out of touch morons who really don't care about you.

Anybody part of that crap show can't be trusted. Could he, Spencer, be better? Perhaps. But he was still part of the group that was the problem, and the problem is still very present even besides him. Lastly, given all the idiocy of the world, why aren't people on a prove-it basis regarding these things? You should give no faith to Microsoft or Phil Spencer. Have them PROVE-IT.

These three actions, don't even move the needle.

With Don Matrick gone Xbox One has a better future.

#go, phil, spencer

At least they're making an attempt then digging their heeling in deeper.

MS vision wasn't accepted for now (when sony adopts same plan for next console then it will be ok then), so they made the necessary changes. Most are noting that the initial reveal is why they won't buy (interesting), especially seeing that the corrections have been made... I bought my 3 xb1's (including 3 ps4's) from day 1, and I love them. Games are awesome. The system is even better now than launch. I hope that more, and more people get xb1 because it's an awesome system, with great games out, and coming (plain, and simple)... Keep up the great work MS!!!!

Micro does not need repair anything, haters gonna hate, Sony could release a dildo and the sheeps here would to buy it.

If sony released a dildo I'm pretty sure it would be an awesome dildo

For Microsoft literally everything rides on E3 2014.

Putting Phil in charge was a good choice. But the cloud demo wasn't running on an xb1 and when will it be implemented to that extent in the xb1. And direct x 12 won't be available till 2015 which means eventually it will help make games just as good as the ps4.
Being behind sony might make ms try harder, all the gaming companies have had to eat some humble pie now it's ms' turn.

Was not aware they had a bad image I just see rainbows and moonbeams every time MS name is mentioned.