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Could Microsoft sell off the Xbox?

Gamesindustry "It is, for the moment, just a conspiracy theory, and it goes something like this: Microsoft wants to get out of the games console business. It's planning to package up the Xbox part of the Devices & Studios division and separate it off from the rest of the company, so it can be sold as a going concern. Who's buying? Amazon, which views acquiring Xbox as a step towards dominance of the living room. If there's anything to this theory at all, the coming year or two could see the end of Microsoft Xbox and a warm welcome for Amazon Xbox."

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gamesindustry.biz
Illionaire4463d ago (Edited 4463d ago )

Yes, they will. Sony will sell off divisions that don't work, so will Microsoft. For Microsoft that's the Xbox division. Stephen Elop was hired for that very reason.

Stephen Elop gets incentives for killing companies efficiently.
http://en.m.wikipedia.org/w...

Neonridr4463d ago

so Sony's TV, Computer, and Phone businesses aren't working (basically everything minus the gaming division is in trouble with Sony). You think Sony will stop making TV's or computers? I doubt that.

Illionaire4463d ago (Edited 4463d ago )

You can scale back on TV and computer production, you can't do that with a console.

Look at how things have gone.
1. Xbox One reveal.
2. Policies reversed.
3. Mattrick let go.
4. Ballmer let go.
5. The Xbox One outsold in NA and UK.
6. Xbox One outsold 2:1 in 3 months, the PS4 is never in stock.
7. Amazon rumors.
8. The price dropped.
9. Their biggest game given away.
10. Stephen Elop hired.

The division is getting axed. Anything less is wishful thinking.

tigertron4463d ago

What do you mean Sony's phone business isn't working? the Xperia division has been their most profitable next to Playstation.

As for their Vaio division, they're selling it off. So no they're not going to be making computers anymore.

sinjonezp4463d ago

In business, anything is within the realm of plausibility. When we look at the current timeline of change, I can foresee, in my opinion, and restructured model at MS. Look at how Balmer, Mattrick were let go, then the shareholders wanting a more focus business, removing Bing and Xbox division, then the hiring of the man who also supports that idea with a history of setting up such deals (ie Nokia). I believe he was brought in for that very reason. While it will not happen overnight and Microsoft will continue to push its gaming division, we could see a change in the next year if the gaming business development won't catch up. Granted I would love to see MS stay competitive because without them pushing Sony and Nintendo, the gaming market could become stagnant. The bottom line is that it is very plausible that something could shake at Microsoft in the near future.

Neonridr4463d ago

@tigertron - yeah I guess the Xperia has been doing ok for them, but I wouldn't call it a raging success. I mean next to Samsung and Apple, they are a niche market. I just meant that Sony is bleeding money in so many different areas that without the Playstation division, they would have gone under years ago. They need to streamline production. They are at least heading in the right direction when it comes to their TV lineup. They don't offer like 6000 different models anymore.

iceman064463d ago

@Neonridr..next to Apple and Samsung...EVERYTHING is a niche market. You named the two most profitable phones in the market! Sony is currently trimming the fat. They have gotten rid of VAIO and are starting to try to compete (price-wise) in their TV market. All of that was needed to stop the bleeding.
MS is in GREAT shape financially, but the shareholders are growing tired of the diminishing returns of their Xbox division.

ger23964463d ago

But Microsoft's main revenue is from software. They could sell the Xbox division at a profit. Its a business, all they care about is the bottom line. The Xbox has never been profitable for. Selling it is always a possibility. Regardless of what people think. This also applies to Sony or any company.

darkjalil154463d ago (Edited 4463d ago )

do you know sony pictures!??? spider man lol.... Breaking BAD!!! even the walking dead lol

slazer1014463d ago

@Neonridr

Sony is selling their computer business.

So yes I do think they will stop making computers.

http://www.pcworld.com/arti...

gaffyh4463d ago

@Neon - They bought back their phone share from Erikssen so they had more control over the design and release of their phones, and since the split, they have been doing very very well in the phone area.

+ Show (6) more repliesLast reply 4463d ago
Mr Pumblechook4463d ago

Jeff Bezos would love to get his hands on Xbox.

badboy7764463d ago

Not a Matter Of if but When!

JeffGUNZ4463d ago

@ Illionaire

Dude, come one. The consoles haven't even been out six months and you're making this assumption? It is currently exceeding their expectations, which is great for them. The big reason why people think X1 is doing bad is because Sony is selling PS4's at astronomical rates. No one expected the PS4 to sell like this, not even diehard fanboys expected these numbers. Just because the PS4 is doing remarkably well, does not mean Xbox is doing poorly. It's all about the bottom dollar, simple as that. As long as they are meeting or in this case currently, exceeding their projected numbers, they are doing great in their eyes.

Also, the price drop was in the UK where everyone knows was overpriced. Also, Titanfall is their exclusive so packaging it with X1 will bring them higher profit by pushing the console then just a game itself. Additionally, MS ALWAYS has bundles with big games like Halo and what not.

MS isn't like Sony, they have so much money to play around with it's ridiculous. Look at how their doing a titanfall release party, look at all the over the top advertising they do. They just invested 1 billion into their studios and already are stating they have more announced exclusives to reveal at E3. To think Xbox is going anywhere soon is just fanboy drivel. No one here is doubting or hating on PS, we get it, they are selling like hotcakes, but to think X1 is going to he sold off with all the money being invested in Xbox just doesn't make sense.

devwan4463d ago (Edited 4463d ago )

Dude, come on. The consoles haven't even been out six months and they're cutting the price and giving away their supposed box-shifting ace card in titanfall.

The reason why people think X1 is doing bad is because after an initially decent start, demand didn't just fall off a cliff, it sailed right off niagara falls.

"Also, the price drop was in the UK where everyone knows was overpriced. Also, Titanfall is their exclusive so packaging it with X1 will bring them higher profit by pushing the console then just a game itself."

If things are a-ok you don't resort to a price drop AND giving away your apparent system seller, if people were really that hyped they'd be fighting to find them in stores and paying over the odds just to have one.

"MS isn't like Sony, they have so much money to play around with it's ridiculous. Look at how their doing a titanfall release party, look at all the over the top advertising they do."

I'm sorry, you're somehow offering this as a positive? You don't see mismanagement and a complete lack of direction here compared to a ps4 that is merrily selling itself on merit alone? You think xbox is just a plaything for microsoft to continue to lavish their profits on "just because"...?

Who do you think is profiting at this point?

dcbronco4463d ago (Edited 4463d ago )

devwan

Xbox makes a ton of money foe Microsoft. Just take a second and learn how the gaming business works and then reconsider this article. No one in their right mind with any real knowledge of the business side of gaming would consider selling off Xbox. It is a business that will only grow and will eventually eclipse MSs other businesses. Don't be fooled. Just like the author admits not having insight into the division, Elop didn't either. Once he takes a real look at it he will quickly change his mind.

People make the mistake of thinking a person with a certain title must know things. Elop obviously didn't. I bet he does now.

JeffGUNZ4463d ago

Devwan

Xbox 306 sold really well and the Xbox One is outpacing the 360, how is that "sailing right off niagra falls"? The consoles launched during the busiest shopping time of the year, of course numbers will drop. Same happened with the previous consoles, especially the PS3 when it had its high price tag.

Your logic about the price drop makes no real sense. I love my Xbox One, but I would not have paid $750 or whatever the conversion to American Dollars was. Never. It was OVERPRICED in UK, so they adjusted it to the market, which is what they should have done and how it should have been priced at launch there. I love titanfall, day one for me, but I am not dropping 750 if I live in the UK, just overpriced.

How is constant advertising bad? Currently, the Xbox One is pushing more software then the PS4 and the PS4 is higher in hardware sales. How is that bad?!

Microsoft is profiting from their 360's and X1 right now. MS has announced they are exceeding their projected numbers in the territories they launched, so they are making profit. People here compare the two thinking that since PS4 is selling extremely well, X1 must be failing when in reality, X1 was very health sales numbers for the short period it's on the market. In a week or two it should pass Wii U in America.

Bottom line is it is doing good. Is their room for improvement, of course!

KYU21304463d ago

now look at what you just send. They are throwing money behind software and advertising. MS is more a software company and they know that. Xbox brand is the only real hardware success they have ever had.

Am i saying that because its been struggling coming out the gate they they would dump the hardware portion of it? No. But it would make good business sense. Sell of the hardware portion and in the contract terms MS keep the privilege of doing the software version of the system. It would look more like a partnership with someone else responsible for hardware and MS get to focus on what it does best the OS and games.

you would end up with an Xbox logo that says
Xbox powered by Microsoft.

+ Show (1) more replyLast reply 4463d ago
Manic20144463d ago

Stephen elop, is heading the entertainment and device division, he has no right in selling the xbox division, thats all the CEO's decision.

BitbyDeath4463d ago

The guy is known as an axeman and he replaced Julie who had only been in that position for 6 months.

Why replace her in such short time and yet with a guy who's had a history of preparing companies for sale? Not to mention how he has already talked about selling Xbox.

Sounds like the business has already decided it's fate by placing him there.

bleedsoe9mm4463d ago

usually not a good idea to devalue something you own before you sell it , elop's hire is payback for nokia nothing more , and if he doesn't turn it around he won't last long

Magicite4463d ago

Knack have already outsold Ryse and Dead Rising 3 and is close to Forza 5. Imagine what happens when Infamous SS and Order comes out!
Despite review scores, PS4 games are beating X1 big time.

VforVideogames4463d ago

And this is why we only have one bubble..... fanboys

Charybdis4463d ago (Edited 4463d ago )

Ridiculous they might do spinn of as the profit margins of the xbox isn't as high as the other divisions of Microsoft.

http://n4g.com/news/1457673...

Ofcourse mr Elop doesn't wants to destroy the value of the xbox division or his own career for that matter. Luckily he didn't become CEO of Microsoft.

There simply is no financial reason for Microsoft to sell the division to another company (especially when they can do spin-of) or for that matter trying to destroy the xbox division and then sell it.

gameon19854463d ago

I said yesterday that people need to stop with these Microsoft selling Xbox articles, and should worry more about Sony selling the PlayStation. we are already seeing how Sony financial problems are effecting the play station brand with all the lay offs going around. The ironic thing is the company that is supposed to be not spending much money on game studios because they are going to sell (microsoft) are hiring the people Sony are laying off. That alone should be enough for people to stop with these bs articles. I really think Sony fans are now posting these articles out of fear, fear that Sony financial problems will cost more problems then they expected for the PlayStation brand. So they post Xbox doom articles out of spite.

Mystogan4463d ago (Edited 4463d ago )

Then Sony should sell Playstation too... Microsoft makes just as much money from Xbox as Sony does from playstation,Maybe even more because of Xbox Live Gold subs. And third party games sold more on Xbox 360 than on PS3.

The Xbox isn't doing as bad as you want it to do. Sure the Xbox One is struggling to keep up with the PS4 sales but its still doing very good, considering it only launched in 13 countries and suffered major backlash.

only difference is. Microsoft has the money to keep going. Sony does not.

Microsoft is going to spend 1 billion dollars on Exclusives. Sony does not even MAKE the same amount of money in a year.

Sony NET Income 2013 $458 Million.

http://en.wikipedia.org/wik...

Microsoft Net Income 2013 $21.86 billion.

http://en.wikipedia.org/wik...

This is why Sony is being so friendly to indie devs this time around. They don't have the money to keep coming up with their own exclusives! It's not because they love Indies, its because they NEED them.

http://www.hollywoodreporte...

They are predicting a 1 billion dollar loss this year. They can't afford to keep going like this. My bet is they should sell everything but PlayStation to be profitable again. They'll become like Nintendo.

gameon19854463d ago

Got damn, I couldn't said it better my self. bubble for you my brother/sister

GW2124463d ago

That's just not how it works. Neither Sony's nor Microsoft's gaming divisions have access to the full pool of net income of the consolidated company. I cannot get into it any more than that right now without going on for paragraphs regarding general financial statement accounting/analysis and corporate finance and governance.

Further, either company divesting their gaming divisions does NOT necessarily mean a bad thing.

Anon19744463d ago (Edited 4463d ago )

"QUICK, LOOK OVER THERE! SONY!"

Yeah, if you can't discuss the issues without needing to change the topic, it's time to rethink your position. But given your posting history, should anyone really be surprised you have no interest in discussing the article?

You didn't refute one point raised.

3-4-54463d ago

They didn't bring him in for his "vibe" or anything.

He's there for a reason, and that reason is to make shareholders money.

He will do whatever is in THEIR ( shareholders) best interests.

That is almost certainly a fact.

3-4-54463d ago

They brought Elop in for a reason.

To make shareholders money.

That is usually NOT in the best interests of gamers.

* The thing is, there are only so many companies who have the money to even purchase Xbox, and then to have the money to maintain that brand and take over everything that comes with it.

That transition could be more dangerous than anything.

+ Show (8) more repliesLast reply 4463d ago
Wizziokid4463d ago

I think it will depend on how things go, it's a business after all and if they see that it might not be as profitable as they hoped it's possible they could sell. It's all about money at the end of the day.

I don't think they will sell but they could.

Anon19744463d ago

Exactly. This article isn't bad, but something that I'm surprised they glossed over is the fact that investors and board members alike would like to spin off the Xbox as they view it as a costly distraction when the money being spent on the console could go into businesses with much, much higher return on investment.

The author calls this "a conspiracy theory" multiple times but it's no theory. Big MS investors and board members have flat out said...we want to sell the Xbox. This isn't a rumor. It's been publicly stated a number of times, so we know Microsoft is under pressure to make a decision regarding the console's future. There's no "theory" there, it's a fact.

At the end of the day, Microsoft is a software and services company that has also dabbled in hardware with widely varying degrees of success. We know the Xbox division is still $3 billion in the hole over the past decade. We know the divisions ROI is paltry compared to other division's within Microsoft and we've heard that the Xbox is still losing 2 billion annually within the division (and when you start looking at the XBox's reported revenue versus the cost of revenue, marketing, R&D, headcount expenses, etc..it certainly seems feasible).

Frankly, the only reason I think the XBox wasn't turfed long ago along with the Zune, WebTV and the PocketPC was simply that it was Ballmer's baby. He was responsible for bringing about the original Xbox and he supported it despite the huge loses over time.

Now Ballmer's gone and the company is reorganizing, and the Xbox sticks out from the rest of the company as one of the worst performers.

AgitatedOcelot4463d ago (Edited 4463d ago )

EA will turn it into the first free to play console. They give you the console but it only works for an hour a day, and you have to buy gold to unlock all of the various features and make it work for more than an hour at a time.

Want all of the buttons on your controller to work? Just $4.99 on origin for the 30 day elite controller pack. Or for just $1.99 you can buy individual buttons back for 30 days.

(As absurd as this sounds it's exactly how it is in SWTOR, you have to pay to unlock the game interface on the F2P version.)

hennessey864463d ago

I hope not, some of my best gaming experiences have been on Xbox from halo and PGR on the original to forza and gears on the 360. I'm yet to purchase a one for obvious reasons but I will if they can sort there mess out starting with axing kinect.

Illionaire4463d ago

What people need to realise is the people who created the Xbox 360 are not the same people who created the Xbox One.

Look at both reveals and both operating systems. The 360 was created by gamers, thd Xbox One wasn't. Everything has gone downhill for the Xbox brand since the departure of J Allard.

Nekroo914463d ago

Even if they sell it, the xbox brand will continue and maybe the new owner will invest more in games instead of entertainment.

Sell it so samsung at least their motion recognition on tvs is better than kinect

iceman064463d ago

You wouldn't necessarily be missing all of that. It just wouldn't be backed by MS anymore. I'm more than sure that those IP would survive since they are part and partial of the Xbox brand. Maybe not as exclusives, but they would be there.

MasterCornholio4463d ago (Edited 4463d ago )

If they do sell who would buy Xbox?

P.S I heard rumors about amazon but I can't see them buying Xbox.

Show all comments (71)
60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot20d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle20d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7720d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

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Relientk7725d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

Read Full Story >>
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26d ago Replies(15)
Outside_ofthe_Box26d ago (Edited 26d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300026d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7225d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit25d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

26d ago Replies(4)
CrashMania26d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit25d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0725d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr25d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box25d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr25d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit25d ago (Edited 25d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9525d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7225d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit25d ago (Edited 25d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--25d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box25d ago (Edited 25d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7225d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket25d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm25d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde25d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9225d ago (Edited 25d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 25d ago
maximusprime_26d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

25d ago
BeHunted25d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

25d ago
CrashMania25d ago (Edited 25d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit25d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9225d ago (Edited 25d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

24d ago
+ Show (3) more repliesLast reply 24d ago
shadowT25d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers25d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14925d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0725d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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