Nintendo of Canada tells Globe & Mail "We're not really after core gamers here. With Wii Fit we're looking at families - moms especially."
From the story:
"Most game industry press events I go to are attended by throngs of overweight, bespectacled game journalists wearing bad t-shirts. So imagine my surprise when, upon walking into a Nintendo media event in a downtown Toronto art gallery on Thursday afternoon, I found most of my fellow reporters to be decidedly un-geeky adult women.
These journalists' age and gender are representative of the market that Nintendo is targeting with Wii Fit, the Japanese company's new physical fitness game, which, when it is released on Wednesday for $89.99, will come with a high-tech balance board on which players are meant to stand, squat, and step while playing.
"We're not really after core gamers here," said Nintendo of Canada's Matt Ryan. "With Wii Fit we're looking at families-moms especially."
And indeed, with activities including a variety of yoga exercises, aerobic workouts, and balancing games, Wii Fit seems tailor-made for working-age women."
This hardcore gamer grandma has put nearly 4,000 days into Wii Fit!
The NPD Group has revealed the top 10 best-selling exclusives in the U.S. since 1995, and Nintendo holds all 10 spots.
And the #1 game on this list is also the #1 game (and accessory) to be found at the local goodwill.
Take a look at the 50 best selling games of all time https://en.wikipedia.org/wi...
Nintendo has always had the most mass appeal, my Mother would play Mario.
There's landslides and then there's this. Wouldn't be surprised if the top 50 was mostly Nintendo games.
VGChartz's William D'Angelo: "Today we take a look at the top 10 best-selling games for yet another platform. Up to this point we have looked at the original PlayStation, the Nintendo 64, the PlayStation 2, the original Xbox, the GameCube, the Nintendo DS, and the PSP. This week it's the turn of Nintendo's most popular home console, the Wii.
The Wii is the fifth best-selling video game platform in history and the third best-selling home console in gaming history. It is also the best-selling home console not released by Sony. It sold 101.18 million units lifetime."
Just like the DS list, every game on the Wii's list has sold over 10 million. Not even PS1 and PS2 did that. That's very incredible
wth are core gamers Nintendo?
I thought there were only "gamers"........
>_>
It's just PR fluff. Different representatives will have a differernt view on what their company are trying to do, so it'll always have different conotations when you hear it from different people.
Targeting a new group, like Moms in an interesting spin on what is usually a game for a completely different demographic. It will be interesting to see if it is successful in pulling in moms into the gaming world