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Nvidia: Current CPU-GPU balance in PCs is 'obscene'

Just forked out for a new rig with a fast processor on board? Then Nvidia has some very bad news for you. Your PC is "obscenely" imbalanced thanks to an overpriced, underperforming CPU - probably courtesy of Intel.

It's just the latest salvo in the burgeoning war of words between Nvidia and Intel this year. But what exactly is Nvidia getting at? Talking to TechRadar earlier this week, Nvidia's VP of Content Relations Roy Taylor outlined a developing strategy for leveraging Nvidia graphics technology to accelerate a wide range of PC applications. Very soon, the world will discover just how pathetic conventional CPUs really are.

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techradar.com
killax35636578d ago (Edited 6578d ago )

PERSONAL NOTE: I learned how to ride a motorcycle in Nvidia's parking lot way back in the day.

Used to live within walking distance of their corporate headquaters before they moved into their huge a$$ current building. Used to go there late at night (1am, 3am...times like that) and practice. Only took me a 3-4 sessions get the hang of it.

Okay, that's all.

likeaboss3026578d ago (Edited 6578d ago )

NVIDIA needs to worry about it's core business first. How about getting Crysis to run at 1920x1080P 60FPS in DX10 mode maxed out. Until one of your cards can do that don't go calling out Intel. Heck most programs still don't even max out a standard dual core. It's not Intel's fault but most likely the programer for not taking advantage of current hardware and dumbing it down for a wider install base.

Charlie26886578d ago

If we are talking about Crysis specifically I think the first person you should ask is Crytek to release and actually optimized engine

likeaboss3026578d ago

I agee to a certain extent that the Crysis engine needs serious optimization. Then again there is nothing out there at the moment that looks as good as that engine at it's best. However, I don't think anyone can disagree that most software out their barely takes full advantage of dual core and quad core CPUs. The software needs to catch up and take advantage of all this powerful hardware out there.

Kholinar6578d ago

I hope Nvidia works harder on their drivers than they did with Vista if they attempt to produce a CPU platform.

Fishy Fingers6578d ago

Very true. But wouldn't you be tempted, as in theory they will be able to offer huge performance gains for a lower fee than conventional CPU's?

It's a long way off anyhoo, but I'm certainly interested.

likeaboss3026578d ago

Agreed, I have a 8800GTS (G92) in SLI setup and I know it can do a lot more in Vista x64 then it currenty does. They've seen to slow up on offical releases as of late.

Kholinar6578d ago

"Very true. But wouldn't you be tempted, as in theory they will be able to offer huge performance gains for a lower fee than conventional CPU's? "

Sure I would. Anyone would take massive gains for cheaper prices. My question would be, "why, if Nvidia has and has had this huge edge, haven't they used it when they were just three or four times efficient at half the price?"

I'll believe it when I see it and when any generally used mass-market software can actually take advantage of it.

TheIneffableBob6578d ago

NVIDIA have actually been releasing drivers like crazy recently--about one or two a week.

Go to the NVIDIA drivers forums on places like NVNews.net and Guru3D.com.

+ Show (1) more replyLast reply 6578d ago
DJ6578d ago

It was the first (and only) time they got to work with a CPU that actually pushed their GPU's performance above 40~50%. But why rely on that when you can have the GPU push itself rather than being fed by a CPU. GPUs have a LOT of processors, so it's really cool that they're pushing for general purpose usage of their hardware. It may actually be the thing that saves them.

ip-student6578d ago

Sure the gflops of a video card are impressive but keep in mind that graphics are what is considered embarrassingly easy to do in parallel. Try to run looping, branching code on a video card and the performance will suck. Basically, you have to go out an rewrite every single algorithm (and pray that you can actually do things in parallel) in order to get those orders of magnitude in performance improvements.

Having said that, my hope is that Nvidia and/or Intel can get a decent performance from multicore processors (cause right now there are a limited number of applications that work well with more than 2 processors).

In the end this just sounds like trash talk to me though - Nvidia has AMD on one side with the integrated GPU/CPU design coming up and Intel on the other side with Larrabee coming up. Nvidia has to be feeling a little scared. Because it is not like they can compete with Intel on process improvements and it is hard to see how such a specialized core will compete with a more general purpose core that AMD (and probably Intel) is bringing to the party. In my mind by 2010-2011 there will be very little need for a GPU (and thus for Nvida). Could be wrong but that is were I see this all heading and nothing Nvidia says is going to change it.

JoelR6578d ago

Very true ... both sides are closing in on them.
Differentiate now or die.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai18d ago (Edited 18d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio17d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing17d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9217d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit17d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing17d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9217d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."