
Nerdacy: It's something we don't like to really think of, but are single player campaigns all that necessary when we're buying a video game primarily for its multiplayer component?

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I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
I don't believe online focused shooters should even bother with single player campaigns..Its not like the story/plot/characters are going to be well put together anyway.
They could sell them separately I wouldn't buy the sp for Battlefield but I would the multiplayer, Max Payne 3 I'd rather the sp over the mp (the mp for MP3 was pretty bad)
Well if your going to sell an online ONLY game, an online which is basically the same kind of online you would see in a game with single player aswell, as the same price as a game with single player AND multiplayer then yeah it's pretty necessary.
If that's the case you may aswell just make the multiplayer game downloadable for a cheaper price.
If your gonna sell mp only drop the price at least.
For full price it better have a single player too. Cheaper, then nah, i dont mind then