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The Xbox One Future That Never Was

Microsoft’s latest entry into the console industry is rife with examples of a company that wanted to usher in a fully digital gaming ecosystem. A single look at the Xbox One’s operating system today is enough to see that Microsoft’s last-minute policy reversal was a half-baked emergency maneuver to undo the PR damage to Redmond’s image in the weeks following E3 last June. What if it had stuck to its guns?

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safetys-off.com
Insomnia_844522d ago

The author seems confused lol

Buy all your Xbox games digital then, Adriaan. Make a sandwich or 5 while it downloads and installs. Good luck with that.

I've saved a lot of money buying retail copies of my games. Deals that you can only dream of on the PS Store and Xbox Market place.

KenAdamsNSA4522d ago

The idea is that it didn't have to be that way. We could have had Steam-like functionality on the Xbox instead of Steam being the only platform for elegant digital distribution. Competition is good for everyone, and the possibility of a console platform embracing what Steam has laid the foundation for and, eventually, improving on it, was extremely promising.

Too bad we won't get a chance to see how that turns out unless Microsoft aims to reach its original vision over time.

christocolus4521d ago

Ms could have released a version without a disc drive for those who prefer digital.It would have been a bit cheaper too and while i wasnt totally sold on the idea, i know a few friends of mine who were.

Going full digital imo is something ms should have done gradually cos internet availability and bandwith speeds are some of the most important factors to be considered and right now broadband services are still very unreliable in many countries and that alone would have crippled and alienated the console in many markets.

jessupj4521d ago

But do you really think MS would give you steam like sales?

Absolutely not. They would be the only distributor so they would set the prices at what ever they wanted.

I honestly wish MS kept they original DRM so that the people defending them would get what they deserved.

cyguration4521d ago

What's stopping them from doing it now?

No one told them NOT to do Steam-like sales after the policy reversal. MS decided they weren't going to do Steam-like sales at all.

Even with the suppression of DRM, why is the OS still crap? No one told MS to undo all the good they did with the Xbox 360 dashboard and turn the XB1 into a Windows 8 tablet.

I don't understand fanboy logic. All the reversals did was remove the DRM and the unnecessary chokepoints on consumers. It had nothing to do with Microsoft not being able to model a digital distribution method after Steam.

Heck, no one told Microsoft to have digital games available at the same price as retail games. THEY chose to do that.

And for anyone saying "In the old method it would have been different!" no it wouldn't have because they were still working with Gamestop, Walmart, Best Buy and other big retailers to distribute games via physical copies that would be tied to the Azure network. So literally, NOTHING would have changed other than that you would have more roadblocks, checkpoints and DRM in your way.

And before anyone brings up the Family Share Plan, just remember that even in their old policies it wasn't going to be available at launch anyway. So again, NOTHING would have changed.

DARK WITNESS4521d ago

where do people get this idea that MS was going to do a steam with xbox live?

maybe it could have been like steam, but If I was look at everything MS said and how they have done business so far, I would say not a chance.

like the other guy said, if they really wanted to push this and show how awesome this service would have been then they should have just given people the option with 2 services. one service people people buying digital only and it works just as they planned... and another for everyone else buying discs.

when people like me (unbelievers) see the service in action and the cheaper prices of the digital service (if you really believe they would be cheaper) we would then see the real benefit and sign up for this digital future.

MS simply wanted more control and a way to squeeze as much $$$ from us as possible, including taking more money out of our hands and the secondhand market.

I have an xbone and if tomorrow they brought back all this digital crap they were trying to push, I would sell my console the same day.

MasterCornholio4521d ago (Edited 4521d ago )

Microsoft's goal with their DRM policies was to have absolute control over retail copies. It had nothing to do with bringing steam like sales to their consumers.

P.S They can still have sales with digital copies and still allow freedom with retail ones.

UnHoly_One4521d ago

Jessupj

"I honestly wish MS kept they original DRM so that the people defending them would get what they deserved."

Get what we deserved? A console with some great and unique digital features?

Yeah, I wish we'd have gotten that, too.

Hopefully they'll gradually bring back all of their original ideas.

DragonKnight4521d ago

"Get what we deserved? A console with some great and unique digital features?"

https://www.youtube.com/wat...

johndoe112114521d ago

@UnHoly_One

God help us all if people like you were to ever achieve positions of authority.

AceBlazer134521d ago

So how is it psn offers decent sales for console standards without microsofts approach.Microsoft should have started by showing lower prices

+ Show (6) more repliesLast reply 4521d ago
avengers19784521d ago

I still say to go all digital they need bigger HDD (PS4 and XB1). 500 gigs cannot support all digital. Unless they offer unlimited cloud storage. Plus digital games should be cheaper eve if it's 55 compared to 60 usd there should be some kind of price break.

mrpsychoticstalker4521d ago (Edited 4521d ago )

Digital is the future, one way or the other gamers will embrace it later on.

I agree with you @ Linchpin

Activemessiah4521d ago

It's gonna be a while... a long while.

DragonKnight4521d ago

"Digital is the future, one way or the other gamers will embrace it later on."

People always say that like we don't have a choice in the matter. Things like this are only "the future" if we let them be. Otherwise, they fail and are not the future.

kingdip904521d ago

If ISP's succeed in bringing in tiered Internet (I've noticed time Warner Cable trying and have heard of Verizon doing the same) an all digital future may simply be to expensive for many gamers.

It may be the future if the current ecosystem stays the same but companies are going to profiteer where they can. Don't expect Internet usage costs to stay so affordable.

AKissFromDaddy4521d ago (Edited 4521d ago )

“The primary and most oft-cited rebuttal against a fully digital console is the notion of choice.”

Of the too many factors that make Steam and PC arguably the best version of digital distribution is that my games, old or new, are accessible on any computer with capable hardware. As I write this, I believe consumers would rejoice if enhanced 1080p versions of Halo Reach, Gran Theft Auto V, Modern Warfare 2, Borderlands 2, Splinter Cell: Blacklist, Bayonetta, Saints Row IV or (place favorite here) were available to repurchase digitally with a very significant discount similar to a Steam Summer/Holiday Sale.

I dislike letting go of last gen software because of new hardware. I'd personally love to play the games I just listed without having too keep my previous console(s). That's what's PC has.

“It’s almost comical how the gaming community at large was starting to wrap its head around the benefits of Microsoft’s original vision when the announcement came that they were going to change it. A new platform with a chance to improve on the foundation that Steam has so delicately established over the years; a unique opportunity to redefine how we consume content from our gaming box under the TV.”

Unfortunately, I 100% disagree. A faction in the community wants Microsoft to remain in their good graces. If this was “a new platform with a chance to improve on the foundation that Steam has so delicately established over the years”, then their executives and Major Nelson would have demonstrated this, in my opinion.

No demonstration of mod support, for at least first party games, for a digital console that Steam enjoys. Mod Support attracts more gamers, thus more gamers to distribute good DLC too. No demonstration of genuinely good deals for a digital console that Steam enjoys. Steam isn't the only distributor of Steam Keys too. No demonstration of community discussion(s) for a digital console that Steam enjoys and I enjoy this feature more than I care to admit, lol. Steam offers options such as Mouse/Keyboard or gamepad support. They all matter and accumulate into the best experience.

This Was Never the Xbox One Future After E3.

KenAdamsNSA4521d ago

To your first point, I wholeheartedly agree. What could have been really interesting as well is if purchasing an Xbox One version of a game also available on PC granted you either a discounted price for the PC version, or the full game on PC to match. I'd be interested to see if the number of people who own a copy of one game on more than one platform is anything even remotely close to significant enough to justify NOT doing that.

To your second bit: I think that's what was starting to happen before the 180 took place. Phil Spencer and co. were beginning to talk to us about the potential and said it himself that they didn't really get a chance to:

""I felt like we could have talked about some of the parts of the program more completely, to put some of these people at ease," he said. "I think people went to a place where they thought that [our] motivations maybe were wrong. That's the part where I was probably most disappointed with us, that loss of trust with some of those consumers." (excerpt from Polygon article here: http://www.polygon.com/2013...

He's totally right, by the way. The problem isn't that it COULDN'T have happened the way I had hoped, it's that we were never TOLD that it was in the cards. A PR disaster through and through that ultimately resulted in a worse product.

Additionally to your last point about mod support, that's something else entirely. I would love to see something like that on the platform, but unless you're someone who actively uses mods (not the majority, unfortunately) it's not a first-class priority. And, to the best of my knowledge, Sony is doing something similar to what you mention (at least with CoD: Ghosts) where digital download codes are available at Amazon and other retailers. If Games with Gold is any indication, I think Microsoft could've easily followed up with that.

AKissFromDaddy4521d ago

You're halfway right. Nevertheless, Phil is lying and so are the other executives that echo this talking point. Lawrence Hryb aka "Major Nelson", the Director of Programming for Microsoft's Xbox Live didn't know that his corporation, Microsoft, could flip a switch to turn off their DRM in his interview with AngryJoe, a popular YouTube videogame reviewer/interviewer.

Nonetheless, there is no better place than the Microsoft 2013 E3 stage to demonstrate any of the features I wrote in the first paragraph.

It was their policy that was a disaster, not their PR.

DragonKnight4521d ago

Ken, you're seriously naive if you think that Microsoft's original vision is A)Gone forever because it's not, and B)Anything even remotely like Steam, and Steam is already DRM anyway.

Microsoft weren't interested in sales, cheaper prices for gamers, B.C. for older titles. Microsoft were interested in partnering with larger publishers like EA to destroy the used games market out of sheer greed.

Pubs like MS and EA are under the misconception that used games are costing them money and they spread that lie every chance they can get. It was the same thing with the excuse that there were too many consoles on the market, demos were costing sales, rentals were costing sales, piracy costs sales. They just don't want to admit that they make bad games and charge too much for them so people don't buy them.

MS' DRM was good for MS and MS' partners only, not the gamer. Steam itself is DRM that people have come to accept because it's better than the alternative of never having games at all. PC games floundered when you could only buy physical copies.

Nothing about MS' DRM was pro-gamer or Steam like.

dazzrazz4521d ago (Edited 4521d ago )

1) Even if it looked like Steam you would never get any discounted prices close to it

2) How do you imagine disc less digital only device with 500GB non replaceable, even less usable space hard drive ???

I can't imagine when I saw last time a better price on XBL on a game I wanted to buy ( wanted to buy not some impulse holidays 10 days countdown) their digital titles are always up to $20 and even more upmarked

KenAdamsNSA4521d ago

I'll be the first to admit that they haven't demonstrated that they WOULD have done Steam with the Xbox 360, but the One is a chance to start anew, and if Microsoft wants to stay relevant (especially with Sony pushing them around so much in the PR department) you better believe they'd try to win people back over.

Additionally, I agree that the hard drive is on the small side, even with the console NOT being digital-only.

urwifeminder4521d ago

Was with them DRM or not I really enjoy the tears from people that had no intention of buying it anyway yet get on the highest horse in town to shout their displeasure go play something.

Activemessiah4521d ago

If Nintendo ends up being the sole company that still does physical... I'm heading there.. I can't live in a digital world.. I have shelves to fill damn it! I KNOW Nintendo will stay that way because we all know their stubborn attitude... blessing in disguise.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai23d ago (Edited 23d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio23d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing23d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9223d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit23d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing23d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9223d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay25d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn225d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers25d ago (Edited 25d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn225d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown25d ago

You don't really know how this works huh?

Profchaos25d ago (Edited 25d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay25d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay25d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac24d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger25d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300025d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde25d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood25d ago (Edited 25d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde25d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent7526d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_24d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.