With potentially $800 million at stake by 2012, it pays to know how the mishandling of in-game ads can blow up in the collective face of gamers, developers and marketers. Results from one study within...
New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.
It's a step forward for Stop Killing Games.
The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI
I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise
We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.
Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.
it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.
This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.
Best researching ever. Although that's not going to necessarily stop advertisers and game developers from going full steam ahead, perhaps it may yet act as a deterrence when they try and do planning for it.
Or girls will find games way more attractive with ads.
Hm... Rockstar got it right when they devised all the sham ads for GTA 3. They were funny, outlandish and had that possibility of being real. I want my kitten via Mail order.
so true about the gta4 ad.
Cherry Poppers anyone?