370°

Elop + Microsoft = Potential Disaster

Stephen Elop, former CEO of Nokia, appears to be lobbying hard to get the top job at Microsoft, or at least talking loudly enough about what he'd do if he gets the top job that makes me think he's not the right person for the position.

Xbox is making money for Microsoft. It has nothing to do with Office or the enterprise, which really is a good thing because it gives the company diversity outside of its historic core moneymakers. Further, of the consumer big three of Apple, Google, and Microsoft, only Microsoft has a footprint into the living room by virtue of being connected to the TV for games. The next generation Xbox One is designed to overlay onto existing TV and cable TV connections, allowing it to intermediate TV watching with the ability to inject Skype calling and add voice control for the selection of TV shows

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techzone360.com
mrpsychoticstalker4552d ago

People at Microsoft are smarter than that, the Xbox division is making money for them and it is their last chance for the dominion of the living room. they will never sell the Xbox division.

iamnsuperman4552d ago (Edited 4552d ago )

They (well investors/analysts and people like this guy) are smart to realise they/Microsoft have a problem. The problem is these people think what makes Microsoft money has deteriorated under Ballmer's reign because of having to spend money and concentrate resources on other things. Bing was an incredible dumb moveand they should abandon it. It still requires work to compete with Google which means more money.... The Xbox makes money but no where near anything substantial to their greater products (that is the hard decision to make. Is the living room and important market?)

In the end Microsoft has been failing in innovating and anticipating the market with its software whicb has been more reactive. They need to sort this as people like Google, Apple and other much smaller companies are encroaching on their 'secure' income. That is why there have been all this talk and Microsoft is smart enough to know it. It is all about resource management and where Microsoft should put it's focus because these more side products have distracted their focus (which isn't helped by people reporting that Microsoft's division do not like working together under Ballmer's reign)

kingdip904552d ago

Why more people can't comprehend this is beyond me, from an investor point of veiw spinning off xbox can make perfect sense, the investors make money either way and in microsoft terms the profits the xbox makes are meager so its a none issue to them.

I understand that people love xbox but just because some people do doesn't mean that microsoft keeping it is a good idea for them...

Insomnia_844552d ago

↑↑↑↑↑↑↑↑↑↑

THIS!

redwin4551d ago

@king. If ms sells Xbox, I will never have confidence in their product and I will throw away my pc, ms phone and Xbox. I'll buy an apple computer and phone and a ps4. ( the ms phone is my daughter's, but u get the point). If we all do that, u gonna have to sell your ms stock in a year.

Kleptic4551d ago (Edited 4551d ago )

The Xbox division has been under shareholder scrutiny for years, that isn't anything new...

the 'newer' thing with MS is that now even internal personel are starting to question what exactly they are attempting to accomplish?

obviously, they want to make money...but by what margin? Internal investment in 'diversity' related products (i.e. the stuff outside of OEM windows/office sales, as well as enterprise wise networking deals)...has been just about as half-assed as possible...Xbox fans won't admit that, the gaming media won't admit that, but from a business perspective...isn't it easy to see why someone investing money would simply say 'what the hell are you guys doing?'...Its fine that they are trying to get into other markets, but its like they expect to just show up and have the most popular stuff...and its just not working out that way...

Zune (now...xbox music haha? what?), Bing, and the entire industry of mobile devices...they have nearly no chance to catch up in those markets...

video game consoles...they still have a strong foothold backed by a steady stream of start up investment over the past decade...the 'hard' part, is over so to speak...however, recent mishaps have set them considerably back...again...most reports show that a huge amount of market share earned through this current generation, particularly in the United States, could be gone in as little as a year...we'll see...but its not exactly all sunshine in this regard...

When a company plateau's, changes start coming in fast...MS is profiting, but on margins so small compared to 10 years ago...this was inevitable...I don't know if getting rid of xbox is the right move; but i hardly find it that surprising...

oh, and this 'because the xbox works with a television subscription' is very near sighted...take a look at cable subscription adoption vs. something like netflix over the past 5 years...if this author thinks banking on 'cable tv' is going to help the xbox division out of this mess, think again...over-priced commercial pushing is plummeting a lot faster than pretty much anything in consumer regards...

+ Show (1) more replyLast reply 4551d ago
amiga-man4552d ago

The problem with MS is that gaming isn't at their heart, you can bet the people at the top have never played a video game and see it more of a distraction than anything that offers any real value.

That to me though is short sighted, there are many advantages a successful xbox would bring that go far beyond just making money, but it would take a vision and commitment that MS lacks and this guy could be the perfect example of that.

kingdip904552d ago

The people at the top is definitely the problem. I have beef with xbxox for sure over the drm attempt and such but I will give credit where its due, xbox sure as heck seems to have people who are passionate about games... unfortunately orders come from the top to integrate with every single other thing microsoft does and to trojan horse the living room and then you end up with the pr disaster that is xbox one.

Microsoft selling xbox would be good for xbox and for gamers

HammadTheBeast4552d ago

They're the guys who consider it a toy, and find Bing a more attractive investment.

Deadpoolio4552d ago (Edited 4552d ago )

You understand that they have never made money off the xbox right? NO FACT it has never made them a penny...

Oh wait what am I talking about your clearly an Xbot who loves gargling that Microjizz otherwise you would actually know that they haven't made a penny off of Xbox

mrpsychoticstalker4552d ago

I think you better check your sources again, have you forgotten all the millions Don mattick brought after changes to the dashboard were applied? Perhaps the hardware did not make them money but their LiVe did and will continue to do so while most multiplayer fans prefer Xbox live to PS network.

lastofgen4552d ago

Elop is a decent leader, but nowhere near good enough to lead a huge company like microsoft.
It was primarily because of him and his inability to react to the smartphone market that Nokia fell so much over the past few years. Honestly, I don't think he'll be chosen as a ceo.

And bing has just begun to gain traction (the online division is actually making profits for microsoft now) and the xbox business is microsoft's major push into the living room, so I don't think anyone at microsoft would want to let the two services go. They've invested too much into them to simply kill them off or sell them off.

mrpsychoticstalker4552d ago

totally agree with you, its been years of investments towards the Xbox Brand to easily let it go.

iamnsuperman4552d ago

"It was primarily because of him and his inability to react to the smartphone market that Nokia fell so much over the past few years"

Or it is called a hostile takeover move. Look evidence is pointing to him still working for Microsoft. The fact he is still being publicly considered for the CEO role of Microsoft after the Nokia affair should be clear enough. Microsoft needed an established phone manufacturer to push it's software. Elop 'decisions'made that possible. We were all surprised by Microsoft's move on Nokia until the storm settled and he was re hired

ExDexteraDomini4552d ago

It isn't like the Windows OS is becoming more popular and it's not like Microsoft would be more popular if they got rid of Bing and Xbox. If anything, those are both some of the last remaining things I can positively associate with Microsoft. To let either of those go would be a setback for them, I say this even for Bing mainly because of its integration into most of their products.

Stick894552d ago

"Xbox is making money for them"...isn't it also losing a lot of money for them? Investors don't give a shit if your product is bringing in a billion dollars a year if you are losing twice that much supporting it.

BitbyDeath4552d ago

Therein lies the problem.

“Xbox is cool, but by our estimates Microsoft has not made money at this”

http://www.eteknix.com/micr...

Manic20144552d ago

Actually since 07 the division is being profitable, though they still have to recover from all their investments to the division. Most of the loss is heavily due to the RROD situation. Though every years since 07 has been profitable for MS.......

http://www.neowin.net/news/...

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai19h ago(Edited 19h ago)

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio12h ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing10h ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9211h ago

Once they re-evaluate exclusive all will be fine….

S2Killinit11h ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing10h ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster928h ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

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gamedeveloper.com
Eonjay2d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn22d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers2d ago (Edited 2d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn22d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown2d ago

You don't really know how this works huh?

Profchaos2d ago (Edited 2d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay2d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay2d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac1d 23h ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger2d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster30002d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde2d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood2d ago (Edited 2d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde2d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

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50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

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gamefile.news
Agent753d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_1d 14h ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.