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Xbox One Does Not Collect Personal Data For Advertising

Contrary to a report by Advertising Age, Microsoft's upcoming Xbox One console does not collect marketing data about users. Microsoft commented on the article today saying “We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so.”

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xHeavYx4618d ago

Riiiiiiiiiiiight, MS seems to "accidentally" misquote a lot of stuff lately

PunisherRevenge4618d ago

Lol....Hi Sony fangirl nice to see you're still trolling every Microsoft article....lol

xHeavYx4618d ago (Edited 4618d ago )

Instead of insulting me, why not provide some facts to show where I'm wrong? Because that's what I do, I'll defend my claims with facts, sorry if you can't take it

thereapersson4618d ago

Just ignore marcelliuss1; ad hominem attacks are frequent when someone doesn't have an actual argument. When you can't one-up your opponent, try to discredit them through slander!

Ron_Danger4618d ago

Ignore him... Typical blind fanboy who just goes negative and off topic to try to distract everyone else from seeing the truth. Just look at Stuntz' comment down below. I call him out for just blind fanboy rage typing.

JokesOnYou4618d ago (Edited 4618d ago )

Well Heavy Im not going to name call but what "facts" did you provide for your claim? Sure micro has been "accused" of alot but they have also appeared before Congress to fight against over reaching data privacy request by the government.
http://www.techdirt.com/art...

Microsoft is also highly rated by an independent social site for their privacy standards/measures.
https://www.eff.org/who-has...

-Another day, another rumor debunked, they clearly state it will not collect and share your personal WITHOUT PERMISSION.

-lol, Disagrees won't change the info in these links and I encourage others to reposts the links whenever similar misinformation is presented.

-vvvvvEdit: ziggucat oh you mean it collects data like face mapping/face recognition which is saved to the console/gamertag so that the system recognizes you and loads your personal preferences? Yeah of course how else do you suppose they do it? QUESTION: Do you have Facebook?...I mean nevermind that they need your permission like in so many other TOS product agreements but seriously what could someone be doing in front of Kinect that this type of ad info collection is so offensive?

ziggurcat4618d ago (Edited 4618d ago )

@ jokes:

nice spin.

it still collects the data even without your permission. you just need to give them permission to bombard you with the ads they've derived from the collected data.

edit: of course, it's all moot if you don't even plug the kinect in to begin with.

edit #2: “We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so." --> the wording seems to indicate they still collect the data for ads regardless of whether you give them permission, and that the permission granting only allows them to put those ads (i'm assuming) onto the dashboard.

i don't find it offensive at all, it's just the article is trying to argue that MS isn't collecting personal data, when in fact they are - they just don't release any of the info without your permission.

xHeavYx4618d ago (Edited 4618d ago )

@Jokes
Fresh out of the oven, just for you
http://n4g.com/news/1369347...
You act like MS never shared Skype and email conversions

UltimateMaster4618d ago (Edited 4618d ago )

Microsoft commented on the article today saying “We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects **unless you choose to allow us to do so**.”

TechMech24618d ago

That ain't no troll statement. I pm buying an Xbox one before a ps4, but you as an Xbox fan gotta admit that Microsofts policies has became a little bit out of the consumers best interest.

rdgneoz34618d ago

@jokes Nice to see they're "fighting against over reaching data privacy request by the government," when they were the first to bend over for the NSA... Other companies held out a bit longer.

http://www.itespresso.de/wp...

MiHX24618d ago

Stop that!No one likes to be called "A Fangirl/Fanboy/Xbot/Sony Pony"

kreate4618d ago (Edited 4618d ago )

The problem is that, when u purchase and try to use Microsoft products, they force u to agree that Microsoft does what they want w u.

U do have the option to buy Microsoft products but hit the disagree,back, or cancel button when the terms of agreement shows up. U can't use what u bought though.

Most companies have this, bUT Microsoft takes full advantage of it in favor of themselves.

+ Show (8) more repliesLast reply 4618d ago
sycnation4618d ago

agreed @heavy

http://arstechnica.com/secu...

and this prove (among the other clusterf()&$ deals.with xbone) that Microsoft is full of it when it comes to privacy and consumer rights. to them its profits over people

sony amd nintendo are no exceptions either.

NewMonday4618d ago (Edited 4618d ago )

MS: "unless you choose to allow us to do so"

By "choosing" they mean not going into settings and disabling data tracking, typically taking advantage of the uninformed consumer.

Dat fine print

@onyoursistersback

A good point

GTgamer4618d ago

Its called terms of agreement u know when u first turn on a console and always click accept because your just trying to get to gaming and boom you just agreed for MS to take your data and use it stop being a little Naive xbox fanboy and think with your head for once the console was built around this have you guys all forgotten the early articles of the xone helping advertising by using the kinect to see if u look away from a commercial are did those not exist to you.

Concertoine4618d ago (Edited 4618d ago )

Umm... they did misquote. It only does those things IF YOU LET IT, this is something which they did not clarify previously.
It all comes down to the fact that it doesnt MATTER what it does if you dont even have to agree to it. If i gave you a new car and said, "hey here's a hammer, you must periodically hit yourself in the head with it while driving. Oh but you dont have to do it if you dont want to," would you really care that i said that? No, you'll take the damn car and drive, just as xbone owners will take the console and play!

4618d ago
Thirty3Three4618d ago

There was a semi-recent article about the NSA admitting to it...

So this is a lie.

slampunk4618d ago

@heavy

You must lead a full filled life? as a one console gamer who trolls comment threads?!

Keep it going though as i always get a laugh out of reading your comments!

You obviously don't intend on buying an XB1, yet you waste so much of your time / life trolling N4G comments threads about XB1...... Quite sad really......

PunisherRevenge4618d ago (Edited 4618d ago )

Lol....You see Heavy i would provide facts but that would be a waste of my time on you......Well on second thought i will provide a fact. The fact of the matter is you didn't provide any "FACTS" so why should I? Also for everyone calling me a fanboy just shows how much of a blind fanboy they are. Instead of coming with some real facts as to why you feel i'm a fanboy, you'd rather sit around behind a screen and talk sh** because that's really the only thing you're good at......Well that and Sony circle jerking....lol....So while you all choose a side and be limited to only Sony exclusives, I'll be enjoying all three consoles because I play games not corporations.

Trekster_Gamer4618d ago

OK troll show us the facts!
Most likely bullet points engraved on your Sony circle jerk troll card...

Go and troll Sony articles....

+ Show (5) more repliesLast reply 4618d ago
christocolus4618d ago (Edited 4618d ago )

not this again...i thought mr albert penello cleared this up earlier. news just keeps getting recycled here on n4g.especially when it concerns the xbx one.

hellzsupernova4618d ago

Mostly the negative stuff, but it's a sea of bad news for Microsoft . For us gamers we should mostly care about games and I know where I will be playing next generation.

christocolus4618d ago

judging from your name ..you seem quite immature and shouldnt even be posting comments...you are an embarrassment to yourself..ignorant troll.....smh...

MasterCornholio4618d ago

I don't trust Panello especially after what he did on Neogaf.

Nexus 7 2013

thebudgetgamer4618d ago

“We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so.”

Hmmm.

DeadManIV4618d ago (Edited 4618d ago )

Microsoft are still trying to f**k people.

VonBraunschweigg4618d ago

No, help them with their advertisement content. They're in front of their televisions, makes sense. They need more sugar and stuff. Kinect will see their needs, plus they get to wave back.

Trekster_Gamer4618d ago

Yet another butt hurt Sony troll comment... Go away....

LackTrue4K4618d ago

Yep....
and if you decline the service, it will log you out of your XboxLive...

Eonjay4618d ago

"We have a long-standing commitment to your privacy and will not target ads to you based on any data Kinect collects unless you choose to allow us to do so.”

So they do collect data; if you give permission. The data will be sold to advertisers and this confirms what Advertising Age said.

forcefullpower4618d ago

I would not be surprised that you have to agree to it when you first sign into the x1. so you will have to agree to it unless you want a useless machine

Bit like sony did with the Linux firmware.

hellzsupernova4618d ago

Hopefully not buried in those agreements, that you have to agree too.

DigitalRaptor4618d ago (Edited 4618d ago )

if a message like that pops up when it prompts you to sign in, i can only imagine the shock reaction and instantaneous regret.

http://31.media.tumblr.com/...

I can't feel sorry for anyone though. The warning signs have been in place for a long time now.

Stuntz4618d ago

it is amazing how many times Microsoft has to come out and put these ridiculous rumors in the ground. Lets talk about Sony for a second the company that apparently has 15 new IPS coming out for PS4, then we found out they are indies did anyone flip shit for that? Lets talk about how HDMI capture isnt coming at launch, all they have said is "it will support it eventually" is anyone saying man Sony still is screwing us with HDMI capture? Lets talk about PSN and how crap it is compared to XBL. Lets talk about PS4 having absolutely crap for games. Face the facts doesnt matter how much crap you guys spread about the X1 it will still be better than your stupid sony crapstation/indiestation. Sony is in a financial crisis which is why all the DLC and new IPS, studios are Microsoft.

Ron_Danger4618d ago (Edited 4618d ago )

To put it in terms that you'd understand, what you just said is a bunch of crap.

Everything you've stated is personal opinion that you are trying to pass off as fact.

The main problem with that is that it is what a lot of fanboys do on this site and you just keep repeating those same points over and over in every comment section that you can until someone else says the same thing so then you can justify what you are saying.

It amazes me that people will agree with you for stating opinions, while at the same time you'll down vote people who state facts (with links to prove those facts [Mariahellfutura])

Also, you don't comment on the actual article at all. You just go all super defensive without stating anything pro-Microsoft. I guess if you don't have anything nice to say...

n4rc4618d ago

While I dont agree with him... You have to admit the Sony side is just as bad, if not worse.

Negative Rumors and speculation about the x1 make up 75% of the comments in every Xbox article..

So when one guy does what countless on the other side has done, don't act like your taking some high road for pointing it out

Trekster_Gamer4618d ago

He was correct... what a shock another blind don't troll here on an Xbox topic...

ziggurcat4618d ago

not since sony has shown the most support. prior to that, MS had (according to xbox fanboys) "the best" indie support, and was a touted aspect of the xbox brand..

n4rc4618d ago

Indie games are a niche market... They are cool to have access to, but arent the reason anybody would buy a console..

I see them being used to pad a launch line up on one side.. But I see them being unfairly ripped as not games by the other..

IMO.. Both sides have a point.. But as anything else, the truth lies somewhere in the middle..

Kayant4618d ago (Edited 4618d ago )

"Lets talk about Sony for a second the company that apparently has 15 new IPS coming out for PS4, then we found out they are indies did anyone flip shit for that?"
And you have seen all the unannounced stuff am guessing for PS4 & XB1.... There are 3 retail exclusives at launch for each system (KZ:SF, Knack,DC) vS XB1 (DR3,Forza 5,Ryse) this is just pure retail exclusives btw. What games you prefer is preference. I will agree I prefer XB1's a bit more but am not getting a PS4 at launch so doesn't matter to me personally.

"Lets talk about how HDMI capture isnt coming at launch, all they have said is "it will support it eventually" is anyone saying man Sony still is screwing us with HDMI capture?"
Ok this one is probably true because they didn't talk about it until when the rumours started coming in. And am guessing they felt the way sharing works was going to be fine.

"Lets talk about PSN and how crap it is compared to XBL."
Right before you do am sure you know one's a *premium* service you pay for & one's free service. Comparing the two fairly is like apples to oranges because compared to XBL free where you can't do pretty much anything without a gold sub PSN gives you some premium features of XBL for free (MP, access to all apps). When Next-gen comes and people start paying for PSN then you can make a better comparison.

Brix904618d ago

Your whole arguement went to shit after you said PS4 having crap for games and financial crisis.

Palaven4618d ago (Edited 4618d ago )

@Stuntz

Don't forget the fact that Playstation Network has been hacked in the past putting millions of users personal and credit card information at risk. People on N4G seem to forget about that when it comes to Kinect and privacy. XBL has never been hacked.

I would feel more worried about putting my information in Sony's hands than Kinect 'spying' on me.

DigitalRaptor4618d ago (Edited 4618d ago )

Nice gross misinformation there buddy.

There's a major difference between those instances, and it's funny how you actually go out of your way to emphasis that XBL hasn't been hacked.

1) The PSN hack was a one-time hack which was out of Sony's control. A bunch of people or even one person can hack ANYTHING. Believe me if Microsoft would have gone ahead with their anti-consumer bullcrap (not that they aren't still doing, or don't have plans to re-introduce it), their online network would have been targeted by LulzSec or Anonymous or some other pro-rights group, and guess what? It would've been hacked, because nothing is impenetrable. Nothing.

FYI, PSN Credit card information was NOT at risk as that was encrypted. Your personal data is already out there, but you probably don't realise it. It was an awful thing to happen, and Sony should have encrypted that data, but they're not trying to sell your information to advertisers using shady practices, like the anti-consumer corporation we all know.

2) Microsoft has designed their console for years with anti-consumer measures in place. They designed the dashboard with ads in mind, and the reason Kinect was a required peripheral for your console to work initially was for this very reason. This was meant to be an ongoing thing to try and make as much money from you at your expense.

The two scenarios are vastly incomparable.

xRedline4618d ago

@DigitalRaptor
"The two scenarios are vastly incomparable."

Well at least you understand you can't compare something that actually happened (like PSN's hack), to your opinion that Microsoft will sell personal data for advertising.

n4rc4618d ago

Haha... The irony... Before ripping into someone, get your facts straight..

One... Sony losing customer data is 100% their fault.. It wasnt encrypted and not very secure... Hackers didn't do that..

And nope.. Xbl has never been hacked.. Because they do actually care about your info, if only for their enterprise image..

And sure... Let's talk anti consumer and DRM while always conveniently omitting the many DRM practices Sony created and uses.. Cinevia protection being he most annoying..

Or how about shady practices.. Like selling a system feature to run another os then taking it away once people bought it..

Its amazing how everyone only remembers what they want

hellzsupernova4618d ago

No just no. First of all of Sonys first parties are working on ps4 games they haven't been announced.

Secondly it's not a feature Sony planned for they thought the on board capture was enough, when people wanted hdmi capture they have agreed to make it happen.

Let's talk games the list of ps4 games is much longer then the xbone. And they are better more polished games. From FTP like war thunder, dcuo, war frame to play stations big hitters like killzone, knack and drive club, with infamous and the order due next year, then there's soooooo many great looking indie titles. He's the xbone stack up now? All ryse has gotten bad press, dead rising is sounding unimpressive and then you only have forza, or the pay to play killer instinct, please one character is not free to play.

Palaven4618d ago (Edited 4618d ago )

@DigitalRaptor

There was no reason why Sony couldn't have prevented what happened, They failed to protect there customers private information. http://www.bbc.co.uk/news/t...

Names, addresses, date of births, emails addresses, usernames and passwords where accessed, credit card information could have been accessed. All of that information can be used to access other parts of a persons life including banking. http://www.dailymail.co.uk/...

Sony where fined £250000 in 2013 for it. Lawsuits have been filed against Sony for not taking enough care to secure customers private data. If that doesn't scream guilty then I don't know what does.

You can find all this information and more from a quick Google search.

DigitalRaptor4618d ago (Edited 4618d ago )

Did you not notice that I admitted that it was Sony's fault that the personal information was put at risk? Do you think I don't know about these things you are telling me? Do you not think I researched into this when the PSN went down for a month? I know the facts, and not the misinformed and skewed details of the mainstream media who will pounce on whatever alarmist headlines will make them money.

Notice that only 2 days later, The Daily Mail wrote a clarifying piece about how credit card information was encrypted and so was highly unlikely to be at risk - EXACTLY what i said. It was encrypted so there was no getting in to it.
http://www.dailymail.co.uk/...

None of that information can be use to access a person's bank account unless they are stupid enough to use the same password across everything. And then, banks have additional security clearance levels.

Nowhere did I say Sony was in the right. They were the victim of a hack, but they weren't the victim of securing their customer's personal information. What I stand by, and what we all know for sure, is that these two situations are grossly incomparable. One was corporate negligence. The other is anti-consumer planning and measurement to affect the outcome of the industry in a way that is detrimental to consumers and only in place for the benefit of Microsoft.

SonyAddict4618d ago

You are pathetic!, just like micro scam!.

+ Show (5) more repliesLast reply 4618d ago
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60°

Final Fantasy X 25th Anniversary Website Launches With New Nomura Artwork and Merchandise

Square Enix launches Final Fantasy X 25th anniversary site, revealing new Nomura art, books, music releases, and merchandise.

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twistedvoxel.com
-Foxtrot32d ago

Look I know VIII has its issues and all that but how on earth can the do big anniversary events with new artwork and merchandise for VII, IX and X yet VIII got sweet f*** all.

They could have given it something during its 25th anniversary yet all it got was a single Happy Anniversary post on their social media.

solideagle32d ago

they should know that we are OG fans of VIII as it sold truckload as well. not as much as VII or X. I personally didn't like IX but X and VI are my personal fav.

Shadow Hearts 2 covenant is another game I love. I hope one day someone can make remake, I would be delighted

Relientk7732d ago

Final Fantasy VIII is great and you are always the first to defend it in the comments

40°

Star Wars: Bounty Hunter Let Jango Fett Loose

LucasArts gave Jango Fett his own game in 2002, and it pulled Star Wars into a much dirtier, rougher, and more interesting corner of the galaxy.

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Relientk7736d ago

I remember playing this back in the day on PS2. What a sick game!

270°

We Are Xbox

Dear team,

Xbox has always been different.

We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.

Read Full Story >>
news.xbox.com
37d ago Replies(15)
Outside_ofthe_Box37d ago (Edited 37d ago )

If they go back to exclusive games it at least shows that they are finally getting it. They would be turning down immediate money for something that will potentially workout in the long term.

Only issue is they've already opened Pandora's box. A lot of their base has moved to PC or jumped to PS. So will be a long road to get back on track.

We have been saying this from day one exclusives are a must if you are going to be selling hardware look at Nintendo and Sony before Jim Ryan. That's the proven formula. You had some that were deluded and blinded by loyalty accepting that multiplat was the future and that MS was merely getting ahead of where the industry was headed, but at least they can finally see the light and agree with what everyone has been saying for a decade+

pwnmaster300037d ago

True, blame it on the rabid fanboys. MS can do no wrong and spinner this multiplatform move. While the actual fans moved on.

I feel like with the new Xbox coming they are hoping to bring back those old fans and then if it goes well. Bring back exclusives.

If the new console is performing like series x and one. Naw they staying multiplatform.

darthv7237d ago

Actual fans dont move on... they can add to their hobby while waiting for the next new release. If you believe what you typed then I guess PS fans moved on too.... you know, since its been a Sahara for 1st party games this gen.

S2Killinit36d ago

The fans didn’t tell them to go multilat. MS was forced to after the 82 billion they spent to destroy gaming. Then, while xbox fans cheered, MS realized they can’t justify the price tag by selling through xbox only, so they went multiplat and in the process began to downplay console gaming.

37d ago Replies(4)
CrashMania37d ago

I think it's too late, xbox sales were diving even before ABK, they got even worse since then even long before the full multiplatform push. I'd be surprised if they even went back to timed exclusivity at this point, Helix is basically a PC and is going to be expensive, they already struggle to sell cheaper xbox consoles, it will be low volume and they'll have a very small 'console' base to sell to, which has already been conditioned to just play via gamepass anyway.

S2Killinit36d ago

They will do what they always do, they will promise the world at the beginning of next GEN and then failed to deliver all generation long. But there will always be some gamers who will buy into their promises.

ocelot0736d ago

Absolutely agree, Do people genuinely believe Microsoft are now going to go. Hang on how's about we go back to 2020. Then GP was stagnating, Games sold where awful because of GP. Outsold by Playstation by a landslide.

They have sold 5m of Forza I believe on PS5. Spite it being a old game. I think Starfield is going to sell well in the end. Halo is deffinetly going to sell well as is Fable and Forza Horizon 6.

I think at best (for Xbox fans). Single player titles like Clockwork will have a timed exclusivity. Multiplayer centric games like Forza, E Day will release day and date on all platforms.

Or all games will release on all platforms day and date. But maybe Xbox and Windows Store copies will have exclusive bonuses. Or may even get timed exclusive dlc like Fallout and Elder Scrolls and COD use to do.

I think they will treat Xbox players like the premium customers or at least act the way. But will serve just the Playstation and Switch 2 customers as well.

Neonridr37d ago

I don't see them removing PC from the equation. Considering MS has a heavy enough investment in the PC market, it would be foolish to abandon them. I could see them taking away games from PlayStation or ensuring they are timed exclusives at the very least. Say what you will but if Call of Duty ends up becoming a timed exclusive to Xbox machines, that would hurt PlayStation, don't pretend like those games don't sell millions.

Outside_ofthe_Box37d ago

They would lose out on a lot of CoD sales tho. Doesn't PS make up most of the sales?

Neonridr36d ago

@Outside - possibly, but it might push people to want Xbox hardware so they can play with their buddies day one.

Who knows.

S2Killinit36d ago (Edited 36d ago )

it would but remember doing that can splinter the COD fan base and in the process damage the call of duty brand which is probably the only franchise in that $82 billion purchase that in anyway gets even close to delivering what Microsoft thought they bought. If Microsoft fudges around too much with the COD franchise, you might even see a competitor franchise show up on the scene and that would be a catastrophe after the huge debt that Microsoft put itself into with the ABK purchase.

But Its almost guaranteed that Microsoft will want to do something drastic at the beginning of the next generation as they always do. We will see.

Pyrofire9537d ago

Their lifeline of solely the Xbox consoles is dry. Good-Great games on a 1st party scale can't be made at a loss so willingly - sent to the Xbox to only sell limited copies.
They invested billions scooping up studios and need to start making returns.
Sucks that nearly every company is publicly traded and have to be so shareholder biased but that's how it is.
Their words are strong but it'll take time to see what their actions accomplish. Lowering the cost of Game Pass and taking CoD off of it was a good clear start.

darthv7237d ago

More like, allot of their base just played game pass. So now they need to encourage them to start buying again.

S2Killinit36d ago (Edited 36d ago )

A lot of their base left for greener (bluer?) pastures.

--Onilink--37d ago

What exactly is the long term goal with exclusives though?

Because for the most part, the hardware side of things has never been the most profitable, even sometimes being subsidized for a period before breaking even. And that’s before the hardware component nightmare we currently live in.

The whole point of exclusives was to get more people to buy your console in order to have a bigger install base, which meant even bigger software sales.

But if their ports to PS5 are selling (for the most part it seems) quite well, then other than negating the cut Sony takes there, unless you are REALLY increasing your software sales on your own console, it probably doesn’t make that much of a difference?

Honestly I don’t even understand Sony’s decision to scale back on it for PC unless they weren’t even recouping the port expenses. They released ports when the hardware sales never really dropped, and now that all consoles will undoubtedly take a noticeable drop in sales due to the ridiculous prices, that’s when they decide they don’t want to sell to a larger install base to more easily recoup dev costs… it’s just weird

Outside_ofthe_Box37d ago (Edited 37d ago )

I agree. I mean once they went multiplat, in theory there should be no going back especially when you have games that have sold really well on other platforms.

Microsoft are the ones that announced that they are reevaluating. So I'm just guessing on what their end goal is. Right now Xbox as a hardware is not a must buy for anyone but fans of the brand because their games can be played elsewhere. Going exclusive would solve this, but you lose out on a ton of money instantly which has always been what the company does not want to do so not really sure what their "reevaluating exclusives" means unless they are pulling a Phil Spencer and are just saying what people want to hear and will continue to do what they are currently doing.

darthv7236d ago

Their ports to PS5 are selling because Sony's output has been so dry... the fans are thirsty, and MS is the oasis.

SIdepocket37d ago

Unfortunately, the studios they buy wither under their leadership.

mcstorm36d ago

Microsoft still has a name with Xbox the issue is the casual games are not looking at the console because its not the same console their friends have. Look at that poll on how many users upgraded from xbox 365 to one and then the X. Part of Microsoft's downfall was thinking that the Wii was the market they had to be in when really it was the core market. If you get the core gamers you then get the market to. As I posted a few minuets ago on another post Microsoft putting exclusives on PS this gen could bold well if they hit next gen with all our games are staying exclusive from this new gen. They will then get gamers wanting Halo, Forza Gears but this is also where Microsoft fell over with the xbox one and X in terms of they did not have may quality 1st party games affter they fell into the Gears, Forza and Halo cycle. If they can get some old IPs back to bring back the old core gamers as well as fresh ips to bring in new gamers things could improve next gen. But as I said in my last post its all if buts and maybes at the moment. No one knows if the next home consoles will be to expensive that people move to pc as we are now seeing or look at the stem deck as a cheepier alternitive.

DarXyde36d ago

"Only issue is they've already opened Pandora's box."

That's very optimistic. It's not the only issue, far from it. There is a serious rupture between Microsoft generally and the public caused by their weird Game Pass price fluctuations, taking down physical game space in stores, and being the first to go nuts on hardware price hikes that they themselves played a big part in.

They're also charging beyond a premium for Helix which is just vile at a time when the economy is in shambles.

The company itself is really not doing itself any favors with the approach they're taking Windows. Even France is looking to ditch Windows in favor of Linux.

But the most offensive thing is this AI push. They're doubling, tripling, and quadrupling down on the very technology they're using to replace a considerable proportion of their workforce... And the slap in the face is how they bake copilot into everything when nobody likes it—they couldn't even make Bing stick, so why on earth are they trying so hard? You know it's bad when people would rather use ChatGPT than Copilot which is killing their OS. But aside from their snatching up of farmland to build data centers (and reduce the agriculture capacity of whichever country allows them to build them), they made an AI-generated gamer gurl that loves AI the head of Xbox.

Even if we grant them the full benefit of the doubt, it hardly matters what Xbox wants to do if Nadella says no, and that includes exclusive games. Microsoft's relationship with Xbox is the opposite of Sony's relationship with PlayStation—Microsoft pulls the reins of Xbox, but Sony damn near went under for the PS3.

Tanktopmaster9236d ago (Edited 36d ago )

“If they go back to exclusive games it at least shows that they are finally getting it.”

Great strategy, especially after Forza selling 5 million on PlayStation and sea of thieves selling at least another million (2 million) for example. In March 2026, Xbox consoles sales ratio vs PS was 10:1.

In addition to that, with Gamepass, which unequivocally cuts out chunks of sales (Cannibalizing revenue from 1st month sales especially).

I’m sure going exclusive again after releasing everything on Ps5 is going to work out great for business.

+ Show (8) more repliesLast reply 36d ago
maximusprime_37d ago

Despite all of that, it's clear that Microsoft's Xbox division is broken beyond repair.

37d ago
BeHunted37d ago

PlayStation is currently draining money on flop after flop. It's Sony that needs to re-evaluate their strategy

37d ago
CrashMania37d ago (Edited 37d ago )

Wonder how much money was lost on perfect dark, hellbalde 2, 300 million lost revenue
by putting cod on gamepass. The recent Jason schrier news that Xbox has cancelled dozens of projects, spent 70 billion just to see Xbox sales further collapse and gamepass see little growth.

The fact is this has been PlayStation's most profitable generation and they are making loads of money and selling plenty of consoles and games. While MS won't give you any sales figures or profit numbers for Xbox, says it all really.

S2Killinit36d ago

Sony PlayStation has deservedly dominated xbox. Facts

Tanktopmaster9236d ago (Edited 36d ago )

Ok tween.

Xbox series SX got outsold 10:1 last month. lol.

36d ago
+ Show (3) more repliesLast reply 36d ago
shadowT37d ago

"Our presence on PC isn’t strong enough."

Fishy Fingers37d ago

It isnt. But I dont think they mean in 'games', rather, footprint.

They own the OS but as far as gaming is concerned, Steam dominate. I imagine the VAST majority of people who use the Xbox app/launcher are PC gamepass subs. No ones buying their 3rd party PC games through Xbox PC.

badz14937d ago

and many gamers prefer SteamOS for gaming over Windows too. If only Valve would be more uncompromising to the anti-cheat makers that locked out non-windows players, more pc gamers would have moved onto SteamOS by now and not looking back to Windows. overall, Win11 is a terrible, bloated, unoptimized OS which is not what many people want

ocelot0736d ago

Agreed and I think that's where they are going to focus on more. I think cheaper games on Windows/Xbox store (MS IP) compared to Steam and Epic and maybe even compared to PSN store as well.

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