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Interview: Phil Harrison & David Gardner - What Next for Atari?

One of the biggest announcements of the year so far was the one that involved Phil Harrison leaving his role as president of Sony Worldwide Studios, where he'd overseen the creation of brands such as SingStar and EyeToy and was keeping a watchful eye on PlayStation Home, to join the ailing Infogrames/Atari - a company that looked like it only had one life left: Alone in the Dark.

But that decision to join David Gardner began to make more sense with talk of reinvigorating the brand and riding the new wave of casual users - here the two top men, Gardner and Harrison, talk to GamesIndustry.biz and offer more details on their thinking for the company's next steps.

Q: GamesIndustry.biz: What exactly do you mean when you talk about your online titles?

Phil Harrison: There are two things going on which I think will help. One is that the Flash technology is getting better all the time, so there is just a rising tide that means in-browser doesn't mean simple 2D any more. You can have 3D really immersive experiences.

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gamesindustry.biz
crunchie1016655d ago

the fist to comment out of Kaz Hirai, Sir Ken Kutarigi and Jack Tretton wins an egg!

crunchie1016654d ago

of course - i forget sometimes how many sony/ ex-sony executives are on this site.

meepmoopmeep6655d ago

i hope it pays off for Phil Harrison, Atari and the gamers.
Alone in the Dark looks impressive so far.

Palodios6655d ago

It sounds like they're really counting on Alone in the Dark to do well. I sure hope they start putting more content and hype out there, because quite frankly, it sounds like its getting lost between gta, mario kart, and metal gear solid.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

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gamesindustry.biz
Cockney76d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

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rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

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gamesindustry.biz
lodossrage77d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman76d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb76d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.