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Editorial - Microsoft Retail Stores Would Fail

Rumors are floating around that Microsoft is considering retail stores, like Apple's, to showcase its products. The problem is, there's nothing to showcase, and while Apple understands the retail store paradigm and has products to back it up, Microsoft does not.

This week, BusinessWeek in addition to analysts from Gartner have pointed out that the level of customer pain with regard to Vista has been caused by Microsoft's inability to innovate with the monster code base of Windows. As a result, making dramatic changes to Vista are akin to rapid changes in direction of the U.S.S. Abraham Lincoln (CVN 72) aircraft carrier.

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macobserver.com
dronde6653d ago

Microsoft won't have place to put XBOX. Good luck Xbox users. Make sure u have AC.

Condoleezza Rice6653d ago

I don't think Microsoft has enough products and the casual appeal to pull this off.The Zune hasn't done very well in the MP3 market,and the Xbox 360 does not have much casual appeal,so I really don't see what Microsoft can showcase that will attract passer-bys.

If they have Microsoft surface on display,maybe that will help keep the stores alive,but unlike Apple,Microsoft don't release new products at the start of each year,so I don't see how the stores can stay open for years and years.....

tgh machines6653d ago

i disagree the 360 does have casual appeal at least in North America. Microsoft also has other PC software other than OS (for example Microsoft office). They could also make a deal with a computer company to sell computers with windows on it at the store.

toughNAME6653d ago

And it seemed as if they could do no wrong...

Bombomb6653d ago

in them stores, everyone is gonna go in and play.

freddy996652d ago

they could fill the store with all the extra things you need for xbox360. like hdd, battery pack, network thingy, front panels, headset and hddvd.

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70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

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simulationdaily.com
Jin_Sakai61d ago (Edited 61d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio61d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing60d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9261d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit60d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing60d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9260d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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50°

Report: Injustice 3 in Development at NetherRealm Studios

Thanks to the slip-up of an artist working on the title, we now have more evidence that a new Injustice game is in the works.

50°

Spiders Studio, Developers of GreedFall: The Dying World, Announce Liquidation of the Company

Spiders: "We're going to cut straight to the chase so you're not left wondering: After a long period without clear answers, we have received confirmation that Spiders is being liquidated.

What does it mean? This means the company as a whole no longer exists. We'll cease our functions immediately. The planned DLC will release via Nacon, and then-- well, that's it.

We're sorry that it's come to this and would like to thank each and every one of you for your support over the years.

If you have any questions or run into issues with your games, please contact Nacon directly as we'll no longer be able to reply."