
VideoGamer: "While there are no actual 'winners' or 'losers' really - both consoles will go on to find huge and successful fan bases - it seems to me Microsoft has come out of GamesCom in a far greater, and stronger, position than what it had before it went into it."
Former Xbox executive Ed Fries comments on the early days of Xbox, the opinion of Japanese game companies, and more.
I dont think that'll ever happen. But i must say back in the day, they were definitely trying because they were more cash rich than their competitors.
There was Nintendo as well, Sony wouldn't have had a monopoly. In fact, the world would be better today if Xbox never existed in the first place. They pretty much brought all bad practices we have today. We might have gotten all of it either way, but not this early. In term of franchises, I don't think there is anything Microsoft released that would actually be missed if it didn't exist. Even Halo the world wouldn't notice if Halo didn't exist.
I think almost everyone will agree that a monopoly is not good for the industry. But that being said, the competition needs to be smart and strategic with their business. Simply buying up publishers and traditional third-party studios just to keep them out of the other companies reach is not a sustainable practice. That goes for all parties so don't think I'm just referring to Xbox.
I'm no business guru by any stretch of the imagination but I firmly believe that the best way to drive consumers to your software and hardware is to invest smart in your first-party studios. Give them full support and guidance in making unique, fun games that are only available to play in your ecosystem and the gamers will come.

Microsoft’s new Xbox chief, Asha Sharma, has signaled that Xbox Game Pass pricing is about to change. In an internal memo to Xbox employees, obtained by The Verge, Sharma admits that “Game Pass has become too expensive for players” and that Microsoft needs “a better value equation.”
Microsoft has been talking about adding commercials to get the cost down. Not in game, but before you start a session. I would just open my game then get all the stuff I need to done, before sitting down to play.
If they cut the price down enough to justify it, I'd do it. Most Sub services are giving the option now. If it's worth it!
Microsoft owns a massive collection of iconic IPs, yet somehow they keep proving they have absolutely no idea how to run the video game business.
But, Microsoft heads set the price in the first place. Don't scapegoat Phil and Sarah on that as I don't think made those calls, and a $650 Series X and $400 Series S is a nonstarter for most.

Content creators are receiving Xbox Project Helix merchandise alongside a note from Microsoft Gaming CEO Asha Sharma.
Well they are doing what they can to revive the brand. They have a lot of work to do.
Next gen will be a massive failure for Microsoft and Sony, you could say it's already started. Game sales at an all-time low and the high cost of consoles and controllers, the PlayStation 5 Pro is the first indication on the pricing of next gen consoles and that's been a sales flop for Sony. Some people will say that people are paying eye watering prices for PCs, but that's an entirely different market, what I call OCD gaming. As I mentioned in another post, the PlayStation 5 Pro here sells for just under £800, which is just over $1000, games can top £75 ($100), including Switch 2 games. Some of us would like to see a single format, but that'll never happen. Microsoft and Sony would laugh at the idea of stepping off the gas pedal with the tech and do what Nintendo has done with the Switch 2. Three hybrid consoles fighting against each other, basically taking current tech and adding a few bells and whistles. Who's up for a PlayStation 6 for $999 and $99 games? Let me know in the comments.
Next gen is going to be epic, cant wait to get my hands on both consoles
"Killzone: Shadow Fall and Infamous are more of the same (no bad thing if the franchises have won you over), DriveClub hasn't found its feet yet, and Knack... well... screw Knack*."
Extremely biased article if you ask me.. Shadow Fall and Second Son both look like true Next-Gen games, and they absolutely don't look like 'more of the same' to me. DriveClub looks cool and has a lot of potential. As for Knack, it will definitely find its audience so no reason to say 'screw Knack'.
The X1 looks like a true Next Gen system, don't get me wrong. But with MS partnering here and there to get exclusive content, the FIFA deal with EA and Ryse getting microtransactions, there are still reasons to remain skeptical in my opinion.
This comment section is about to get really stupid....
That's funny, could have sworn it was a videogames trade fair and not a competition.
"It's not that Sony had a bad show, either. Its conference, while slow, underlined its dedication to the indie scene, and it remains the cheaper of the two. The games, however, still don't carry any weight of excitement with me. Killzone: Shadow Fall and Infamous are more of the same (no bad thing if the franchises have won you over), DriveClub hasn't found its feet yet, and Knack... well... screw Knack*."
Biased flaimbait?