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Microsoft's Massive Mistakes

Dan Curtis of XP-Mag writes: Phew, it’s been a tough year for Microsoft. What with the impending launch of their brand new console, you’d think that probably wouldn’t be the case. Well, unfortunately, this year has perhaps been one of the worst in Microsoft’s foray into the world of gaming.

Lovable4652d ago

Was that supposed to be catchy? Didn't work bro 1/10. Give you 1 for the effort.

Anyways, MS biggest mistake is obviously being too cocky and not taking any consideration to the rights of their consumer.

4Sh0w4652d ago (Edited 4652d ago )

I don't think they were cocky at all, they just misjudged how many are scared of drm and they did a poor job of explaining the benefits. There was nothing about the policy evil, they said from the start they didnt even get a cut, it was up to devs.

Lovable4652d ago (Edited 4652d ago )

@4show

Are you for real? Not being able to use used games and paying just to activate it is not evil to you? Putting DRM on their game and limiting your access to your system and game is not evil to you? Obviously, they were too cocky and think their fanbase will just eat what they are doing. Some die hard fanboys will do, but the majority see their BS. Wake up buddy. See where they are now. Trying to reversed everything and been on a damage control spree ever since.

RiPPn4652d ago

@4Sh0w: Not cocky?!? lol Is your memory that short that you don't remember all the quotes from Mattrick, Hyde, and all the other douchey Microsoft talking heads? They rivaled Sony's 2005 arrogance and then some.

JokesOnYou4652d ago

@4Show it works like this if they introduce something new its "Oh no sony doesn't do that", then if they reverse because of the same crybabies its "Microsoft is always flip flopping, I don't trust them", if they stick to their then its "they don't listen to consumers" or "why are they so damm cocky". Its lose, lose, they should have just stuck to their guns it you don't like it, don't buy it.....worst most of the complainers are sonyfanboys who we both know were never going to buy it anyway.

MRMagoo1234652d ago

@jokesonyou

Yes thats right MS changed everything about the console just for the sony fanboys that wherent going to get the console in the first place, you ever stop to think they changed them because there was only ppl like you that wanted to get it when they did the reveal and they then thought selling 40 consoles world wide isnt good ?.

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Belking4652d ago

lol...more like PS Vita? No, PS see ya!

IcicleTrepan4652d ago

Stand back people, we've got Benoit Mandelbrot Jr. over here.

OC_MurphysLaw4652d ago

@GraveLord did you make that all up on your own or did you get some help? j/k

As for MS and "massive mistakes"... I do agree that MS made some major bungles especially leading up to and during E3. I can't help but think so much of mixed messaging and poor communication was spear headed by a leader that knew he was leaving. Don Matrick knew going into E3 he was going to be headed to Zynga and thus it really feels like he just had an "f'it" mentality.

That said, all the mistakes of the Xbox One have come prior to it even launching, and the reversals and back tracking while bitched about by many actually have been good decisions for the Xbox One in the eyes of the consumer.

DRM gone - good
No connectivity required - good
chat headset incl. - good
Xbox One works w/o Kinect - good
Indie self publishing - good
Xbox One can be dev kit - good

The console doesn't launch for 3 1/2 more months so does it matter they are making changes before anyone has actually spent money? I think no, it really in the big scheme matters little. What matters is the actual final product that is bought when it launches to us the consumer.

GraveLord4652d ago

"What matters is the actual final product that is bought when it launches to us the consumer."

I don't agree with that but hey you're free to believe whatever you want. I think the road to launch is very important and so is history. I think this picture says it all.

tinyurl.com/lox9z9n

ConwayGritty4652d ago

Most logical thing I've heard said on this aitw!

Rimeskeem4652d ago

so all of this on PS4 too just saying

YNWA964652d ago

Gravelord, the road to launch is very important.... What are you, fcking socrates? Ffs, all this philosophical crap, do not buy it if its road to success does not match your thoughts...

RiPPn4652d ago

Like sckipt said, all this has been on the PS4 since February, they didn't need terrible preorders and backlash to force their hand, they brought the product people wanted and Sony deserves to be rewarded for doing so.

MRMagoo1234652d ago

The problem is the way MS are going who knows what the console will be like at release , it may not even use games any more and they might try cornering the cable box market like it seems they are trying to do.

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AngelicIceDiamond4652d ago

I only see articles like these get submitted here no where else.

IGN, Joystiq, NowGamer, eurogamer gametrailers etc don't submit this.

Seriously who is N4G trying to convince here?

GraveLord4652d ago

See the video podcasts such as Gaming Scoop in IGN or Invisible Walls on Gametrailers or just some user videos on Youtube. Everyone can see it. It's not about being a fanboy or convincing anyone, its about the truth.

aceitman4652d ago

@angel. These articles come from other websites and all the websites u mention did publish articles like this.

MRMagoo1234652d ago

lol IGN use more troll articles than any other site wtf are you talking about, its not just N4G that hates on the xbone its actually a global thing even youtube hates xbone, its not going to do well and thats all there is to it.

Rimeskeem4652d ago

Bro they can lose billions and still be in business

sashimi4652d ago (Edited 4652d ago )

Yeah but not in the console business if their shareholders have anything to say about it. Since they've been trying to get Microsoft to leave the console business for a long while.

So yeah sure they can lose billions and still be in business, just in their most profitable line of business.

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Maddens Raiders4652d ago (Edited 4652d ago )

The more I think about it, this may have been the best thing to ever happen to MS as far as their gaming division goes.

At the beginning of the current gen MS got so many passes on everything even the colossal failures of RROD and HD-DVD that it probably thought: "We can do no wrong... Not with the press and not with gamers." And why not think that way? I would've thought the same thing if people were treating me this way for seeming little work on my end.

This cycle is markedly different and without the year head start on it's biggest competitor and without the distraction of a looming format war MS found itself defending policies and decisions on equal footing with a more powerful and on time PS4.

Its biggest challenges was keeping its core base intact whilst openly pushing Kinect 2.0 as the next big thing and integrating it into the very functionality of the system or so we were told. That got reversed.

We were told that devs were tired of losing money on games that had already been sold and therefore a DRM system of checks and balances would be needed every 24 hours in order to access, and share purchased games - making internet access not a luxury but essential. That got reversed.

We were told about all the Orwellian submission requirements for indie games and all the hoops they would have to jump through. That got reversed.
============================= ==============

What's left is the requirement that Kinect be /bundled/ into every single xbone box and the requirement that customers pay $100 more for a console with a camera (that's not needed) bundled in for a console that's less powerful than its direct competitor.

These initial massive mistakes could turn out to be solid gold for gamers though. Given what the past months have shown us, if MS is willing to learn and change from these big mistakes this could... could turn out to be one of the biggest and best gaming ages any of us can remember.

jessupj4652d ago (Edited 4652d ago )

Hmmm, you make a good point.

MS also charged for online, which at the time was the only company doing so, and 360 owners were fine paying for it.

MS also completely dropped the ball on exclusives and again the 360 owners were fine with it. (Well most anyway)

No wonder MS though they could walk all over their fanbase when they got away with so much in the past.

I think MS would love to have a kinectless SKU for the same price as a PS4, but unfortunately they've invested so much R&D in the thing that for them is would be a complete waste. And of course it would be another 180, and I think by that point it just wouldn't be funny anymore.

I think they were banking on Sony to have a much more expensive console. I was shocked when I saw the PS4 price tag and I think MS was too.

It will be very interesting to see how all this plays out over the next year.

sobotz4652d ago

This must be the 5th-7th article like this.

ABeastNamedTariq4652d ago

DAT DRM DOE. Seriously, the DRM and online check-in were terrible (in my opinion).

I also think they need to stop saying "Xbox can't work without [X]", because that's obviously not true. I'm not denying that it's a good thing that they're making these reversals (which makes it more attractive), I'm just saying they come off as wishy-washy with their policies. They're very malleable, and I'm not sure that's a good thing. But it seems like a good thing.

Show all comments (51)
70°

Microsoft Gaming Revenue Drops 7% Year-on-Year, Content and Services Down 5%, Xbox Hardware Down 33%

Microsoft announced its financial results for Q3 of fiscal year 2026, including an update on its gaming Xbox business and more.

Read Full Story >>
simulationdaily.com
Jin_Sakai10d ago (Edited 10d ago )

Not looking good. Hopefully Asha Sharma is able to turn Phil’s disaster around.

dveio10d ago

To me it's still quite remarkable how they can cash-in 5.3bn in revenue in a single quarter, since their hardware is basically dead.

Jingsing10d ago

The stock mark is what makes Microsoft remarkable, They have convinced every institutional and retail investor to just keep piling money into them. Like many big tech giants they are just a big growing pyramid scheme. As long as people keep dropping money into ETF's that cover the market Microsoft will always be liquid. At the same time it is completely stifling innovation and competition. People need to start being more discreet in how they invest their money as it's killing the system.

Tanktopmaster9210d ago

Once they re-evaluate exclusive all will be fine….

S2Killinit10d ago

Riiiiight because people will just flock back to them for one or two games per year.

Jingsing10d ago

15+ years of bad performance is what they call irreparable in business. It is time for them to sell off the assets and get out of entertainment.

Tanktopmaster9210d ago

These declines are on the back of extra revenue received from releasing games like Forza horizon 5 on PlayStation. So I’m being sarcastic here when I said they should go back to exclusives. Killing off a revenue stream from Ps5 sales will only make things worse

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70°

Xbox boss: Memory crisis could impact next-gen hardware pricing

Xbox boss Asha Sharma has discussed how component shortages will impact the company's plans for Project Helix.

Read Full Story >>
gamedeveloper.com
Eonjay12d ago

When does this end? Its killing everyone. Consoles and PC. And for what? AI? The benefits of AI are completely outweighed by the negatives. And the government should have never allowed one company to buy up all the RAM.

Lexreborn212d ago

This kind of proves this is an after thought product, most products like this are in r&d 5 years before they start mass producing. So they typically have the cost of components and things worked out long before assembly starts.

This is an assumption still, but I wouldn’t be surprised if project helix is similar to Scalebound,perfect dark and sod3. They had an idea but no actual execution other than concept stage. Being impacted by the ram shortage likely would also put this device 3-4 years out.

I’m not even sure MS has that endurance with Xbox yet

Fishy Fingers12d ago (Edited 12d ago )

I mean.... what?

We're at a point that Samsung wont even provide their own phone department ram because they can sell it at higher prices to 3rd parties (AI). Its more profitable to sell the ram than make their own devices with it.

You think because R&D starts 5 years ago the 3rd party component manufacturers will honour that price? They'll sell it to whomever is paying the most today, not some gentlemens agreement they made years ago. AI farms will buy more volume at higher prices than any console manufacturer will. It'll be the same for Playstation.

Lexreborn212d ago

Contractual agreements are not the same as “gentlemen” agreements. If you think that they work with their distributors a month before production then their entire business model is trash. They work with companies like nvidia constantly for building the graphics cards they need. They work with companies that build motherboards years in advance. This is what proper business planning does.

They are not buying components on a whim like a consumer. So again, considering the ram isn’t a singular module and is integrated into the motherboard I highly doubt they wouldn’t have a final schematic that they are supposed to be building around.

If they are delaying production another 3 years then it’s obvious again this is an after though project and is just trying to be responsive to their bad execution they had the last 14 years.

It also isn’t far fetched to use their failure to produce first party titles the last 7 years including the highly anticipated games I mentioned all being cancelled. That they would continue to you know… lie

Sitdown12d ago

You don't really know how this works huh?

Profchaos12d ago (Edited 12d ago )

Helix is going to be stupidly expensive

Instead of leaning into smarter upscaling techniques they're brute forcing hardware that will cost them dearly and it remains to be seen if it's genuinely going to provide a meaningful differential

I know in the oc.doace people like to brag about not using frame gen or dlss to get to high on a game but for the majority of players they happily use those technologies without a second thought

That's going to be ps6 vs Helix

Eonjay12d ago

Yeah with FSR 5 they should be able to offer a much cheaper version of Helix.

Eonjay12d ago

While this does seem to be the case, I am encouraged by the statement from Microsoft about wanting to provide affordable options. If this means a Series S style Helix, at least there will be something affordable being offered.

XBManiac11d ago

Series S is what has killed Xbox Series so... Will they dare?

blacktiger12d ago

It's called systematic inflationary. Yes we get it Microsoft, keep raising in the name ofall kinds of stuffs

pwnmaster300012d ago

Honestly if there was thing I learned from this generation is that new consoles arnt day one anymore.
I can wait 1-3 years.

DarXyde12d ago

Another important lesson from this generation: while Nintendo showed us that prices don't necessarily need to ever drop, we've now learned that waiting 1-3 years does carry some risk that prices increase. This generation is just bizarre in all the wrong ways.

LucasRuinedChildhood12d ago (Edited 12d ago )

The factors are largely external. Covid and Russia-Ukraine war causing inflation led to the first price increase in 2022.

Then we get Trump's tariffs increasing hardware prices, AI boom causing a RAM crisis, war on Iran causing a worldwide fuel crisis which impacts the cost of everything.

Gaming doesn't exist in a vacuum. The last few years have been a shitshow and lot of it was definitely avoidable.

DarXyde11d ago

LucasRuinedChildhood,

For sure. No disagreement on the external factors doing a lot of this. Where I have to gently push back however is on two fronts:

1. The pandemic definitely caused some issues: asynchronous development was a big issue and really complicated timelines and affected game quality. At the same time, when it comes to price hikes, it's really difficult to know what was genuine necessity and what was taking consumers for a ride. The pandemic brought about "stag-flation" which was increasing prices and stagnant wages, which was a problem caused by supply chain constraints. There was also "Greed-flation", where companies that were slightly affected or had no issues took advantage of the situation and squeezed everyone citing supply chain issues when there were none.

2. It's definitely true that the tariffs, AI boom, and RAM crisis were all things enabled by tech broligarchs throwing money at this caricature of a world leader, one of them being Satya Nadella. I don't think Sony and Nintendo have contributed much to this problem if at all, but Microsoft's Nadella I feel was instrumental in causing every one of those issues. Microsoft as a company contributed to both candidates (though they gave Harris 4x as much if I recall), but Nadella was all in on letting AI run wild. He paid for unregulated AI, and got a war that's not a war (even though Trump called it that at least five times on television) that screwed up helium access. So for me, I feel that one of the players in the gaming industry is a key architect of these issues, and for that reason I struggle a bit to think of it as "external".

Show all comments (28)
50°

'The big things that we're thinking about'

In an exclusive interview with Game File, new(ish) Xbox boss Asha Sharma and Xbox chief content officer Matt Booty explain their vision for Microsoft’s gaming division

Read Full Story >>
gamefile.news
Agent7513d ago

A good start would be to release games to go with the console. My Xbox Series X has gathered dust virtually from launch. My advice would be to ditch a next console and release games on PC, PlayStation and Switch. Another idea would be a hybrid console based on Xbox Series X tech and go the same route as Nintendo. Another idea would be to pull out of gaming altogether. Plenty of options there.

Reaper22_11d ago

Why would they pull out? They have the momentum. Sony has been getting nothing but bad news lately.