Sony will be bringing out great games, software and hardware.

Good for gamers then. It's better than MS's common strategy of cheaply buying timed exclusive. Or investing on kinect and casual crap.

If Sony not had lost around 50 million customers to the Xbox 360 moving from the PS2 era to this gen they would not have come out with a 399$ PS4.

I'm pretty sure they still can't believe how this gen turned out. PS2 like success was the minimum they were expecting. At the end of the day it took them 6/7 years to catch up with the 360. They were vexed by MS and to a lesser extent Ninty and are now out there to get revenge. They're like "enough playing now, we gonna see who's the boss around here".

They arent taking any gambles this time around: no overcomplex and overhyped CELL chip, no ludicrous price, no overconfidence. Just a simple powerful console for just the right price ... you can't go wrong with that. Sounds like the Xbox 360 of next gen :)

@golding89

yeah it was but when you consider that at the time the cheapest blue ray player was about 800 bucks it is kinda understandable

They aren't trying to outdo MS. Do you really think they changed the price to $399 after hearing MS at E3? They already said they had decided the price even before Microsoft announced the Xbox One price. Without Kinect the X1 would be about $399 as well. Sony was smart to not force the camera issue

Sony could have matched MS at $500 while throwing in a camera, and made a bigger profit.

You can claim Sony is doing it for the good of gamers, and to some a better business decision. However, to me, Sony way under priced the PS4 relative to what the market would have payed.

This will hit Sony's bottom line, and again less investment back into the division. A very profitable division and healthy competition is the way to go.

@nuke - That would have been the most stupid decision, because if they are priced the same, and they BOTH had cameras, it would come down to who had put the most resources into making camera-based games, in which case MS would have won because they have more casual titles. Cutting the camera and launching $100 cheaper is a genius move by Sony, and the fact is they decided the price way in advance.

I will never understand why people always say "it should have launched at $499", it COULD have, but you're getting the console $100 cheaper! Be happy about it.

Second thing is, how will it cut into their bottom line? How do you know that they aren't making a profit on each console sold? Granted that's a stretch, but I'd bet that at a maximum, they are making a loss of $100 (although I've got a feeling they aren't making much of a loss at all), which will easily be offset by 2 or 3 games, and early adopters always buy the most games in the long run. The PS4 development costs mentioned is the R&D that goes into making the actual system and manufacturing the system in advance of launch. Once the console launches, they will make that money back in no time.

@blitz they said they removed the camera and lowered the price directly because of the backlash from the public of the X1 pricing.

@Loki - No they didn't. Jack Tretton said on the GT interview that they had decided the price weeks in advance, and I think Pachter had a chat with one of the execs who said they were watching MS conference and were hoping they were not priced at $399, because Sony couldn't go down to $349.

I don't remember them saying anything like that. The PS4 would've been cheaper no matter what... even if the camera was included, but... from the get-go Sony was always offering consumers a choice. Hence why the PS camera is an OPTIONAL DEVICE.

PlayStation consoles has never been overpriced, PS2 and PS3 were sold at a loss you know... They were badly planned though. The PS2 was successful with the DvD and it sold tons of games but the PS3 had blu-ray and it didn't became successful until the slim and price cut.

Overpriced would be the $250 Wii, 3DS at $250 and the $350 Wii U.

no sh*t.

He joined three days ago and he lost 2 bubbles already? I can't imagine why...lol

@nick

Generally, people don't have a problem with those joining recently. However, in the past few months there are many, many accounts joined very recently, all which seem to spurt off the same type of comment.

It's the start of a new console gen, which inevitably leads to new console arguments - hence, there is reason to be suspicious of new accounts joining, especially when they comment in a biased fashion.

That being said, golding89's comments do tend to reflect a strong bias towards Xbox, take a look at his comments from his profile and see for yourself.

I'm not saying that's a bad thing, I'm inclined towards Playstation, as that's the brand I currently use the most. It is when people go in articles and say the same thing over and over that gets to the level of trolling, and is really just an annoyance.

Nevertheless, one thing is certain, PS4 has to be a huge success for Sony. Microsoft, on the other hand, is made of cash (check Forbes). Hopefully, Microsoft continues to invest their vast resources into XB1. The Yankees bought a slew of championships by outspending their competitors. Microsoft probably could do the same if they wanted to, but XBOX is a marginal percentage of MS revenue.

Their financial division also pulls in a tidy sum. Sony is pretty diverse. They even make chemicals...although I think they offloaded that part of the business because it wasn't profitable. Can't remember if that's right or not, and looking up facts would be lost on someone like you.