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Sony Apologizes for Battery Recall

Sony executives apologized Tuesday for inconvenience caused by a massive global recall in laptop batteries, but said the problems were now fixed and that none of the company's top leaders would resign over the incident.

The embarrassing spate of battery recalls that is threatening to tarnish the once impeccable Sony brand power is coming at a time when Sony has been struggling to turn around its core electronics business.

It could hurt the Japanese electronics and entertainment company's sales during the critical year-end shopping season. For some, Sony's woes have shaken this nation's confidence in its long prized manufacturing prowess.

Sony slashed its profit forecasts last week, citing the battery recall as well as price cuts in Japan for the next-generation PlayStation 3 video game console. Sony expects an 80 billion yen ($673 million) profit for the fiscal year through March 2007, down 38 percent from its projection in July.

Islandkiwi7150d ago

Interesting that this article mentions no one is stepping down. Japanese industry used to be very different, losing face was devastating to the employees and the higher-ups used to resign out of shame that something happened on their watch. There was a genuine belief that you were a worker, and you existed to advance the company. If someone needed to throw themselves on a land mine, that is what you did.

This response closely reflects western business practices...or maybe eastern business culture has changed considerably.

shotty7149d ago

Lets just hope the controller don't have their batteries.

Sexius Maximus7149d ago

but I bet they'll have a Cell recall in the future too.

DEIx15x87149d ago

You can apologize all you want but you deserve to be blown up! When every company using your batteries puts out a recall because they blow up and pictures of your own laptops after the batteries have exploded are all over the Internet and you still think you can lie and say you have no problem you need to experience the problem. No company with this many people telling them what to do should have to wait for the US Government to force them to recall them. That is just pathetic management that deserves to be fired and blown up.

50°

44% of games industry professionals have considered leaving the industry as a result of redundancies

New report from Skillsearch found that 22% of those surveyed had been laid off within the past 12 months.

Read Full Story >>
gamesindustry.biz
Cockney35d ago

Well if that 44% left im sure there would be a lot less redundancies

40°

Stop Killing Games on the latest European Commission public hearing

It's a step forward for Stop Killing Games.

Read Full Story >>
rockpapershotgun.com
50°

"Be creative 99% of the time" – Glen Schofield on how creativity can help fix AAA industry woes

The Callisto Protocol director thinks the solution involves the right people, the right timing, and perhaps a little bit of AI

Read Full Story >>
gamesindustry.biz
lodossrage36d ago

I don't agree with that. I WISH I could agree with that. But buying habits and customer opinions prove otherwise

We've seen developers in the AAA space try new things and ideas. More often than not, the customers aren't willing to give things a chance, or not enough people buy into the project for it to grow.

Creativity works better in the indie space because the budgets, pressures, and expectations aren't the same.

Scissorman35d ago

it's a nice idea and it worked during the PS2/PS3-era when AAA didn't cost hundreds of millions of dollars. smaller budgets and shorter development time left room for more creativity and more risk. a game didn't need to sell 4 million+ copies to break even. things are different now.

__y2jb35d ago

This is the guy who bragged about crunching his staff and having them work through the night. Crunch culture has lost more talent and done more damage to the industry than any other factor. Screw him.