
Microsoft has been a supporter of HD-DVD since the beginning, but at a recent press briefing, they told our reporter Roman that if necessary, they can easily develop a Blu-Ray player that is compatible with the Xbox360.

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Well, they did say a while ago that if bluray won the format war, then they would release a bluray addon. This is old news for anyone who has listened to their press statements.
I'm still not gonna get Blu-Ray or HD-DVD so this does not matter to me, i would rather be gaming and watching movies on my DVD player.
They said it was technically possible but they are 100% commited to HD-DVD.
Stuff like this will just bring hoard of PS3 fanboys saying 'I told you so, we've won!'. It makes sense, if it does fail then you have a back up; that makes the 360 a double edged sword.
its all about choice. If blu ray fails, ps3 owners will have a dead format and expensive disks. If hd dvd fails, 360 owners can buy the addon or not buy either at all. Its their choice.
waiting for sony to realize blu ray will fail.